Assistant Digital Marketing Manager

Assistant Digital Marketing Manager Marketing | UAE About CPG Chinese Palace Group (CPG) is a leading Taiwanese F&B group operating across the UAE, with a diverse portfolio of Pan-Asian restaurant and beverage brands. With 60+ restaurants across the UAE, CPG operates a growing portfolio of brands including Din Tai Fung, Tiger Sugar, Summer Palace, Momofuku, Panda Chinese, Umami, Koryo, and Han Shi Fu. Our brands span a range of concepts, from internationally recognized casual dining and quick-service restaurants to premium and fine-dining experiences. As we continue to grow our presence across the UAE, we are focused on building strong brands, delivering memorable guest experiences, and creating opportunities for our people to Grow With CPG. Our marketing team plays a key role in supporting this growth by strengthening our brands, driving customer engagement, and maximizing commercial opportunities across both physical and digital channels. Learn more: www.chinesepalacegroup.com Role Purpose The Assistant Digital Marketing Manager will support the Digital Marketing Manager and Marketing Director in developing strategic marketing plans that align with company goals. The focus will be on digital marketing initiatives, including social media content, platform management, and paid advertising campaigns. This role involves overseeing the planning, process management, execution, and budget management of social media marketing strategies. Key Responsibilities Delivery & Marketplace Growth • Drive and support delivery revenue growth across Talabat, Deliveroo, Noon, Keeta, and other relevant platforms. • Monitor and analyze delivery performance across multiple brands and platforms. • Identify revenue opportunities and performance gaps, including underperforming products, missing platform coverage, weak promotional periods, and menu inconsistencies. • Optimize digital menus to improve visibility, conversion, and average order value through product naming, imagery, descriptions, category structure, and positioning. • Ensure accurate and consistent menu information across platforms, including pricing, product details, imagery, availability, modifiers, and bilingual English/Arabic content. • Manage relationships with delivery platforms and support negotiations for promotions, placements, visibility opportunities, and commercial initiatives. • Review platform commissions, billing, deductions, contracts, and commercial terms to identify discrepancies and potential recovery opportunities. • Stay updated on platform developments, algorithms, commercial programs, and new revenue opportunities. Paid Media & Performance Marketing • Support the management of paid media campaigns across Meta, Google, TikTok, and delivery platform advertising. • Assist with budget allocation by brand, campaign objective, audience, and expected return. • Manage and optimize campaigns from setup through execution and performance improvement. • Work on audience targeting, campaign setup, creative testing, bidding, budget management, and optimization. • Monitor key performance indicators such as ROAS, CPA/CAC, conversion, revenue contribution, and incremental performance. • Identify opportunities to improve campaign efficiency and recommend budget reallocations where required. • Support negotiations for co-funded campaigns, advertising credits, and platform incentives. • Conduct ongoing testing of audiences, creatives, offers, placements, and campaign structures. • Maintain campaign performance records and apply learnings to future campaigns. Social Media & Content • Support the development and execution of content calendars across CPG's brand portfolio. • Prepare creative briefs and coordinate with internal teams, agencies, photographers, influencers, creators, and production partners. • Review digital content to ensure alignment with approved brand guidelines, tone of voice, messaging, and visual standards. • Ensure each brand maintains its unique personality and positioning across digital channels. • Coordinate English and Arabic content and ensure accuracy in translation, tone, dialect, and RTL formatting. • Support photo and video production from concept development and briefing through final delivery. • Assist in community management and ensure customer comments and messages are addressed appropriately. • Monitor customer feedback and escalate relevant concerns to the appropriate teams. • Stay informed on cultural, consumer, and social media trends and identify opportunities relevant to each brand. Website, CRM & Digital Presence • Support the management of brand websites through Webflow, including content updates, new pages, landing pages, basic SEO, and content accuracy. • Support website launches for new restaurant openings and ensure digital content is published according to opening timelines. • Maintain accurate information across Google Business Profiles, delivery platforms, Google Maps, websites, and other relevant digital listings. • Regularly audit digital listings to ensure operating hours, locations, contact details, menus, and other customer-facing information are accurate. • Support CRM and customer engagement initiatives when required. • Identify opportunities to improve website traffic, conversion, customer acquisition, and retention. Reporting & Analytics • Develop and maintain performance reporting through Looker Studio and other relevant analytics tools. • Consolidate digital performance data across brands and channels. • Prepare weekly performance reports covering revenue, marketing spend, ROAS, delivery performance, brand performance, and channel performance. • Support monthly performance reviews covering trends, performance gaps, revenue opportunities, budget efficiency, platform performance, and key recommendations. • Ensure reporting is accurate, consistent, clear, and actionable. • Analyze not only what is happening, but why it is happening and what actions should be taken. • Provide data-driven recommendations to improve digital performance, customer conversion, and revenue. Qualifications Education: · Bachelor's degree in Business Administration, Marketing, or a related field. MBA is a plus. Experience: · At least 3 years of experience handling core campaign operations in search, paid social, display, and video advertising. · Media planning experience is essential. · Solid experience managing Google Ads, Meta Ads, LinkedIn Ads, TikTok, and Snapchat Ads. Technical Skills: · Expertise in web tracking and analytics tools such as GA4 and GTM. · Proficient in website creation and management. · Mastery in social media scheduling, posting, and platform management. · High proficiency in Excel and PowerPoint, with the ability to build weekly, monthly, and quarterly reports. Industry Experience: · GCC regional experience and F&B i

Bachelor's degree in Business Administration, Marketing, or a related field. MBA is a plus. At least 3 years of experience handling core campaign operations in search, paid social, display, and video advertising. Media planning experience is essential. Solid experience managing Google Ads, Meta Ads, LinkedIn Ads, TikTok, and Snapchat Ads. Expertise in web tracking and analytics tools such as GA4 and GTM. Proficient in website creation and management. Mastery in social media scheduling, posting, and platform management. High proficiency in Excel and PowerPoint, with the ability to build weekly, monthly, and quarterly reports. GCC regional experience and F&B industry experience (inferred from context).

Delivery & Marketplace Growth: Drive and support delivery revenue growth across Talabat, Deliveroo, Noon, Keeta, and other relevant platforms; monitor and analyze delivery performance across multiple brands and platforms; identify revenue opportunities and performance gaps; optimize digital menus to improve visibility, conversion, and AOV; ensure accurate and consistent menu information across platforms; manage relationships with delivery platforms and support negotiations for promotions and commercial terms; review platform commissions, billing, deductions, contracts, and identify discrepancies; stay updated on platform developments. Paid Media & Performance Marketing: Support management of paid media campaigns across Meta, Google, TikTok, and delivery platform advertising; assist with budget allocation; manage and optimize campaigns; audience targeting, setup, testing, bidding, budgeting, optimization; monitor KPIs (ROAS, CPA/CAC, conversion, revenue contribution, incremental performance); identify opportunities to improve efficiency and reallocate budgets; support co-funded campaigns and platform incentives; conduct ongoing testing; maintain performance records. Social Media & Content: Support development and execution of content calendars; prepare briefs and coordinate with internal teams, agencies, photographers, influencers, and production partners; ensure content aligns with brand guidelines and tone; manage English/Arabic content and RTL formatting; support photo/video production; assist in community management and address customer comments; monitor customer feedback and escalate concerns; stay informed on trends. Website, CRM & Digital Presence: Manage brand websites via Webflow; support website launches and digital content publication; maintain accuracy across Google Business Profiles, delivery platforms, Google Maps, and listings; audit listings for accuracy; support CRM and customer engagement; identify opportunities to improve traffic, conversion, acquisition, and retention. Reporting & Analytics: Develop and maintain performance reporting through Looker Studio; consolidate digital performance data; prepare weekly and monthly performance reports; support monthly reviews; ensure reporting is accurate and actionable; analyze not just what, but why, and actions to be taken; provide data-driven recommendations to improve digital performance and revenue.