Assistant Marketing Manager - KFC

Job Purpose The Marketing Assistant Manager is a pivotal role within KFC UAE’s Marketing team, responsible for executing campaigns, promotions, and new product launches flawlessly, supporting brand strategy while protecting store operations and guest experience. The role aims to drive brand growth, market share, and consumer engagement by collaborating with cross-functional teams and ensuring seamless execution of marketing initiatives. A key focus is driving sales growth across all channels, including aggregators, through strategic planning, data-driven decision-making, and precise, on-time execution. Key Responsibilities Brand & Marketing Strategy • Assist in developing and implementing short- and long-term brand strategies to achieve business objectives, including transaction growth, sales volume, and profitability. • Support the execution of marketing campaigns at market, Emirate, and store levels. • Continuously analyze brand performance and recommend strategies to address challenges and seize opportunities. • Conduct competitive analysis to guide marketing plans and maintain KFC’s competitive edge in the quick-service restaurant (QSR) industry. Channel Performance & Aggregator Growth • Develop and execute long-term and monthly visibility plans with aggregator platforms (such as Talabat, Keeta, Deliveroo, Noon Food, and Careem) to drive sales growth. • Monitor and analyze channel-level performance to identify opportunities for growth across delivery, dine-in, takeaway, drive-thru, and aggregator channels. • Collaborate with aggregators to optimize visibility, promotions, and campaigns tailored to KFC’s target audience. • Ensure alignment between marketing initiatives and aggregator-specific strategies to maximize return on investment (ROI). Operational Excellence • Work closely with cross-functional teams (such as Operations, Revenue Management, Supply Chain) to ensure alignment and successful execution of marketing plans. • Manage the briefing, development, and implementation of advertising, promotions, media planning, POS materials, and packaging. • Partner with agencies and suppliers to execute campaigns effectively, on time, and within budget. • Launch campaigns, promotions, and projects within very tight timelines while maintaining accuracy and attention to detail in every execution, including pricing, offers, creative, legal copy, and aggregator content. • Coordinate campaign readiness with Operations and Supply Chain before every launch (stock availability, store capacity, team briefing, and POS and aggregator set-up) to protect store operations and the guest experience. • Monitor live campaigns and resolve issues quickly (e.g., pricing errors, stock-outs, or aggregator content gaps), then report results and lessons learned to improve future launches. • Ensure all marketing materials and promotions comply with KFC brand standards and applicable UAE advertising, media, and consumer protection regulations. Customer Experience • Ensure every KFC guest enjoys a memorable brand experience through value-driven and relevant marketing initiatives. • Enhance consumer perception of KFC versus competitors through meaningful and innovative brand activities. • Monitor guest feedback, ratings, and reviews across channels (including aggregators and social media) and use the insights to improve campaigns and the guest experience. Product & Innovation • Collaborate with the regional MENA team to adapt and localize product and innovation calendars for the UAE market. • Support the development and launch of new products and campaigns tailored to local customer needs and market trends. • Monitor and analyze consumer insights to keep brand decisions aligned with customer preferences. Financial & Project Management • Support profitability for all products and campaigns, balancing brand objectives and customer satisfaction. • Manage assigned budgets and project timelines to ensure cost efficiency and effectiveness. Digital, Data & AI Enablement • Build and maintain performance dashboards using analytics and BI tools (e.g., Power BI, Excel, Google Analytics) to track campaign, channel, and aggregator results and turn data into clear recommendations. • Use AI tools to accelerate consumer insight analysis, competitor benchmarking, and the creation of campaign proposals, briefs, and presentations, with human review for accuracy and brand compliance. • Prepare data-backed proposals and business cases for campaigns, promotions, and aggregator plans, including ROI forecasts and post-campaign evaluations. • Apply digital and marketing technology (CRM, loyalty and digital ordering platforms, marketing automation, social listening, A/B testing) to personalize communications and improve conversion and retention. • Use AI and customer data responsibly, in line with KFC policies and UAE data protection requirements. Team Collaboration & Leadership • Engage with internal teams and stakeholders to foster creativity, innovation, and strategic alignment. • Act as a brand champion, inspiring teams to uphold KFC’s values and objectives. Qualifications & Skills Education • Bachelor’s degree in Marketing, Business Administration, or a related field. • An MBA or master’s degree is a plus. Experience • 4–6 years of relevant marketing experience, preferably in the QSR, FMCG, or agency sector. • Prior experience in campaign execution or brand management is highly preferred. • Proven experience working with aggregator platforms and managing channel-specific growth strategies. • Regional exposure or familiarity with the UAE, GCC, and wider MENA markets is an advantage. Skills • Fluency in English and spoken Arabic is required (Arabic speaking is a must). • Strong analytical and problem-solving abilities. • Effective communication, negotiation, and networking skills. • Ability to analyze and optimize channel-level performance, including aggregators. • Creative mindset with the ability to develop engaging social media content and campaigns. • Excellent project management skills, including managing multiple deadlines in a fast-paced environment. • Exceptional accuracy and attention to detail, with a proven ability to launch projects and campaigns within very tight timelines without compromising quality. • Strong proposal-writing and presentation skills, including building persuasive, data-backed PowerPoint decks. • Proficiency in digital marketing and CRM tools. • Advanced data analysis skills (Excel and Power BI) with the ability to turn insights into actionable recommendations. • Hands-on experience with AI tools (e.g., ChatGPT, Microsoft Copilot, Claude) for analysis, content, and proposal creation, with sound judgment on accuracy and data privacy. Key Competencies • Strategic Thinking: Ability to think ahead and adapt to changing market trends. • Channel Management

Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA or master’s degree is a plus. 4–6 years of relevant marketing experience, preferably in the QSR, FMCG, or agency sector. Prior experience in campaign execution or brand management is highly preferred. Proven experience working with aggregator platforms and managing channel-specific growth strategies. Regional exposure or familiarity with the UAE, GCC, and wider MENA markets is an advantage.