Vice President of Digital Marketing – Real Estate

Job Purpose The VP of Digital Marketing will lead the overarching digital marketing strategy, performance media acquisition, branding, and digital innovation for our multi-billion-dollar real estate developments. This executive role is responsible for driving lead generation for residential (off-plan and ready), commercial, and master-planned communities, while establishing seamless integration between digital touchpoints, CRM platforms, and sales operations to optimize Customer Acquisition Cost (CAC) and drive Revenue/Gross Development Value (GDV). Key Responsibilities 1. Strategic Leadership & Digital Vision • Formulate and execute comprehensive multi-channel digital marketing strategies tailored for off-plan releases, master-planned developments, and ready-to-move assets. • Align digital initiatives with corporate revenue targets, launch schedules, and sales velocity goals. • Direct the annual digital marketing budget, optimizing allocations across performance media, martech platforms, content production, and agency retainers. • Establish key performance indicators (KPIs) focused on return on ad spend (ROAS), cost per lead (CPL), qualified lead conversion rate, and customer lifetime value (LTV). 2. Performance Marketing & Customer Acquisition • Oversee high-budget performance marketing campaigns across Search (Google Ads), Social Media (Meta, TikTok, LinkedIn, Snapchat), and Programmatic Advertising. • Implement hyper-targeted audience segmentation strategies focusing on High-Net-Worth Individuals (HNWIs), regional/international investors, and first-time homebuyers. • Drive CRO (Conversion Rate Optimization) across custom project landing pages, interactive micro-sites, and virtual sales platforms. 3. MarTech, CRM & Sales Enablement • Own and upgrade the MarTech stack, ensuring full integration between digital acquisition channels, marketing automation platforms, and enterprise CRM solutions (e.g., Salesforce, SAP SuccessFactors/CRM, HubSpot). • Collaborate closely with Sales Operations to implement lead scoring, automated nurture workflows, and rapid lead-routing systems to maximize broker conversion rates. • Leverage advanced analytics and attribution modeling (first-touch, multi-touch, linear) to evaluate media mix performance and deliver actionable insights to executive leadership. 4. Experiential Technology & Brand Positioning • Champion the adoption of immersive digital technologies—including 3D virtual tours, AR/VR property walkthroughs, interactive floor plans, and AI-driven concierge tools—to enhance buyer engagement. • Oversee digital brand architecture across corporate portals, project microsites, mobile applications, and digital sales centers. • Direct digital content production (renderings, flythrough videos, CGI assets, lifestyle campaigns) in partnership with internal creative teams and specialized external production studios. 5. Agency Management & Team Leadership • Select, onboard, and manage external digital marketing agencies, performance media partners, SEO/content vendors, and tech providers under strict SLAs. • Lead, mentor, and scale an in-house team of digital specialists (Performance Media Managers, SEO Leads, CRM Specialists, and Web/UX Developers). Qualifications & Requirements • Education: Bachelor’s degree in Marketing, Business Administration, Digital Media, or a related field; MBA or Master’s degree preferred. • Experience: • Experience in digital marketing, with at least 5+ years in a senior management role (Director/VP level) within Real Estate Development, Property Tech, or Large-Scale Asset Management. • Proven track record of managing multi-million-dollar digital ad budgets and driving successful off-plan project launches. • Technical Mastery: • Expertise in programmatic buying, Google Marketing Platform (DV360, GA4), Meta Ads Manager, and emerging channels. • Hands-on experience with real estate CRM ecosystems (Salesforce, SAP, Yardi, HubSpot) and marketing automation platforms. • Strong familiarity with property visualization technology (PropTech, Unreal Engine/Unity web integrations, Matterport). • Skills & Competencies: • Exceptional analytical ability with strong command over commercial metrics (CAC, GDV, LTV, ROAS). • Strong executive presence, leadership skills, and cross-functional stakeholder management ability. • Fluent in bilingual communication (English/Arabic) is highly advantageous depending on regional market focus. Key Performance Indicators (KPIs) • Lead Quality & Conversion: Sales Qualified Leads (SQL) volume and sales conversion rate. • Cost Efficiency: Optimization of Cost Per Lead (CPL) and Cost Per Acquisition (CPA). • Platform ROI: Return on Ad Spend (ROAS) across off-plan sales cycles. • Digital Engagement: Portal traffic quality, session duration on virtual walkthroughs, and organic search visibility for flagship developments. Show more Show less

Education: Bachelor’s degree in Marketing, Business Administration, Digital Media, or a related field; MBA or Master’s degree preferred. Experience in digital marketing, with at least 5+ years in a senior management role (Director/VP level) within Real Estate Development, Property Tech, or Large-Scale Asset Management. Proven track record of managing multi-million-dollar digital ad budgets and driving successful off-plan project launches. Technical Mastery: Expertise in programmatic buying, Google Marketing Platform (DV360, GA4), Meta Ads Manager, and emerging channels. Hands-on experience with real estate CRM ecosystems (Salesforce, SAP, Yardi, HubSpot) and marketing automation platforms. Strong familiarity with property visualization technology (PropTech, Unreal Engine/Unity web integrations, Matterport). Skills & Competencies: Exceptional analytical ability with strong command over commercial metrics (CAC, GDV, LTV, ROAS). Strong executive presence, leadership skills, and cross-functional stakeholder management ability. Fluent in bilingual communication (English/Arabic) is highly advantageous depending on regional market focus.

Strategic Leadership & Digital Vision: Formulate and execute comprehensive multi-channel digital marketing strategies tailored for off-plan releases, master-planned developments, and ready-to-move assets; align digital initiatives with corporate revenue targets, launch schedules, and sales velocity goals; direct the annual digital marketing budget, optimizing allocations across performance media, martech platforms, content production, and agency retainers; establish KPIs focused on ROAS, CPL, qualified lead conversion rate, and LTV. Performance Marketing & Customer Acquisition: Oversee high-budget performance marketing campaigns across Search (Google Ads), Social Media (Meta, TikTok, LinkedIn, Snapchat), and Programmatic Advertising; implement hyper-targeted audience segmentation focusing on HNWIs, regional/international investors, and first-time homebuyers; drive CRO across custom project landing pages, interactive micro-sites, and virtual sales platforms. MarTech, CRM & Sales Enablement: Own and upgrade the MarTech stack, ensuring full integration between digital acquisition channels, marketing automation platforms, and enterprise CRM solutions (e.g., Salesforce, SAP SuccessFactors/CRM, HubSpot); collaborate with Sales Operations to implement lead scoring, automated nurture workflows, and rapid lead-routing systems; leverage advanced analytics and attribution modeling to evaluate media mix performance and deliver actionable insights to executive leadership. Experiential Technology & Brand Positioning: Champion the adoption of immersive digital technologies including 3D virtual tours, AR/VR property walkthroughs, interactive floor plans, and AI-driven concierge tools; oversee digital brand architecture across portals, project microsites, mobile apps, and digital sales centers; direct digital content production in partnership with internal teams and external studios. Agency Management & Team Leadership: Select, onboard, and manage external digital marketing agencies, performance media partners, SEO/content vendors, and tech providers under strict SLAs; lead, mentor, and scale an in-house team of digital specialists.