Marketing Manager - Real Estate

We are seeking an experienced and visionary Real Estate Marketing Manager to lead the marketing strategy and execution for our large-scale master-planned communities and off-plan residential projects. In this role, you will be responsible for creating compelling narrative-driven campaigns that sell a lifestyle, drive high-volume off-plan sales, and establish a strong market presence. The ideal candidate possesses a deep understanding of the real estate landscape, off-plan sales dynamics, data-driven performance marketing, and cutting-edge PropTech solutions. Key Responsibilities Strategic Marketing & Brand Ownership • Design, implement, and oversee comprehensive, multi-channel marketing strategies for large-scale master-planned developments and off-plan projects. • Craft high-impact brand storytelling that focuses on lifestyle, community living, and long-term value propositions rather than just physical units. • Develop and manage the marketing budget, optimizing allocation across channels to maximize Return on Investment (ROI) and minimize Cost Per Acquisition (CPA). Off-Plan Launch & PropTech Execution • Plan and execute end-to-end launch strategies for new off-plan phases, ensuring high engagement and rapid conversion from teaser phase to public launch. • Leverage modern Property Technology (PropTech), such as Virtual Reality (VR/AR), 3D interactive models, and digital sales galleries, to help buyers visualize unbuilt properties. • Ensure all marketing materials, disclosures, and collateral strictly adhere to local off-plan regulatory frameworks and legal standards. Performance Marketing & Lead Generation • Oversee data-driven digital performance marketing campaigns to generate high-intent, qualified leads across search, social media, and programmatic platforms. • Collaborate with the digital and sales ops teams to integrate marketing automation with CRM systems (e.g., Salesforce, HubSpot) for seamless lead tracking and attribution. Sales Enablement & Strategic Partnerships • Equip internal sales teams and broker networks with world-class sales collateral, presentation tools, interactive displays, and clear value messaging. • Collaborate with financial institutions and mortgage providers to market tailored financing solutions alongside property offerings. • Manage relationship frameworks for third-party real estate broker networks to boost channel sales performance. Agency Management & Events • Direct and manage external partners, including creative agencies, media buying firms, production houses, and PR agencies, to deliver top-tier assets on schedule. • Conceptualize and manage participation in major real estate expos, launch events, and private investor showcases. Qualifications & Skills Experience & Knowledge • Proven track record in real estate marketing, specifically within master-planned communities and off-plan residential developments. • Demonstrated history of successfully launching major real estate developments and driving high-volume sales velocity. • Deep knowledge of off-plan regulatory guidelines, buyer behavior, and real estate market trends. Core Competencies & Soft Skills • Strategic & Analytical Mindset: Ability to translate market research and performance analytics into actionable marketing campaigns. • Storytelling & Creative Vision: Exceptional capability to articulate lifestyle concepts and product value to diverse buyer personas. • Leadership & Stakeholder Management: Strong interpersonal skills to manage cross-functional teams, agency partners, and executive stakeholders. • Fluency: Excellent verbal and written communication skills in both English and Arabic (preferred). Show more Show less

Experience in real estate marketing, specifically within master-planned communities and off-plan residential developments. Demonstrated history of launching major real estate developments and driving high-volume sales velocity. Deep knowledge of off-plan regulatory guidelines, buyer behavior, and real estate market trends.

Design, implement, and oversee comprehensive multi-channel marketing strategies for large-scale master-planned developments and off-plan projects. Craft high-impact brand storytelling focusing on lifestyle, community living, and long-term value. Develop and manage the marketing budget to maximize ROI and minimize CPA. Plan and execute end-to-end launch strategies for new off-plan phases with high engagement and rapid conversion. Leverage PropTech (VR/AR, 3D interactive models, digital sales galleries) to help buyers visualize unbuilt properties. Ensure marketing materials comply with local off-plan regulatory frameworks and legal standards. Oversee data-driven digital performance marketing campaigns to generate high-intent, qualified leads across search, social, and programmatic platforms. Collaborate with digital and sales ops to integrate marketing automation with CRM (e.g., Salesforce, HubSpot) for lead tracking and attribution. Equip sales teams and broker networks with collateral and tools; collaborate with financial institutions to market tailored financing solutions; manage third-party broker relationships to boost channel sales. Manage external partners (creative agencies, media buyers, production houses, PR firms) and coordinate participation in real estate expos, launch events, and investor showcases.