Digital Marketing Manager

We are looking for an experienced Digital Marketing Manager to join our Marketing team at OMNIYAT. This is a hands-on role responsible for managing the digital ecosystem across our ultra-luxury real estate portfolio. You will work across performance marketing, Salesforce Marketing Cloud, digital platforms, CRM, analytics, web technology and marketing automation, partnering closely with internal stakeholders and specialist agency partners. Key Responsibilities • Coordinate the digital rollout of project launches and always-on campaigns, ensuring alignment with brand, Sales, Marketing and Business Development objectives. • Manage digital budgets, forecasts, agency retainers, invoices and purchase orders. • Oversee performance marketing across Meta, Google Ads and LinkedIn, with a strong focus on lead quality, CPL, CPQL and ROI. • Analyse campaign performance across CRM and GA4, validate agency reporting and present actionable insights and dashboards to leadership. • Manage GA4, Google Tag Manager and Google Search Console, ensuring accurate tracking, pixels, conversions and Salesforce lead flows. • Manage the Salesforce Marketing Cloud (SFMC) ecosystem end-to-end, including EDMs, Journey Builder, Automation Studio, AMPscript, SQL segmentation, CloudPages, forms, deliverability and data hygiene. • Implement and maintain Zapier lead-routing workflows into Salesforce and ensure accurate web form-to-CRM mapping. • Manage WhatsApp templates, journeys and chatbot platforms across websites, landing pages and microsites. • Oversee UI/UX strategy across websites, landing pages, microsites and PDPs, including sitemaps, wireframes, user flows and content structures. • Work closely with technology partners and agencies on websites and interactive digital products, including 3D configurators and web platforms. • Manage technology agencies from brief through to delivery, including proposals, UAT, QA, technical performance and final sign-off. • Oversee SEO, AEO and GEO strategy and execution with agency partners. • Manage property portal listings, Google Business Profiles and other key digital touchpoints. • Evaluate digital and technology vendors through RFQs/RFPs and collaborate with Legal, Procurement and Finance. • Identify and implement AI tools and automation to improve processes and efficiencies. • Ensure content remains accurate, relevant and consistent across all digital touchpoints. What We’re Looking For • Bachelor’s degree in Digital Marketing, Marketing, Business or a related field. • 5–8 years of digital marketing experience, ideally within real estate, luxury or high-end consumer sectors. • Strong hands-on experience with Salesforce Marketing Cloud (SFMC). • Working knowledge of SQL, AMPscript, Zapier, GA4, GTM and Salesforce. • Experience with CMS platforms such as Webflow and Strapi. • Working knowledge of HTML, CSS and SSJS. • Good understanding of web infrastructure, including hosting, DNS, APIs, databases, integrations and site performance. • Strong understanding of performance marketing, analytics, CRM and lead-generation funnels. • Ability to manage multiple agencies, technology partners and internal stakeholders simultaneously. We’re looking for a proactive self-starter who can hit the ground running, take ownership from day one and confidently work across multiple departments. You’ll act as a central digital resource for the wider business, bringing teams together, driving projects forward and ensuring our digital strategy is executed seamlessly across the organisation. If you are a technically strong digital marketer who enjoys combining performance, data, technology and creativity within a fast-paced luxury environment, we would love to hear from you. Show more Show less