Real Estate Marketing Specialist

Key Responsibilities: • Plan and execute digital marketing campaigns across Google Ads and Meta, optimizing performance to support leasing activities and increase qualified leads. • Conduct real estate market and competitor analysis and develop marketing plans for properties and projects. • Manage and develop advertising spaces, market available inventory, and coordinate with advertising agencies and advertisers. • Oversee digital screen and building signage advertising, including content, scheduling, operations, and execution quality. • Manage content and social media channels while maintaining consistent brand identity and visual standards. • Manage property listings and profiles on Google Maps, monitor reviews and responses, and contribute to improving the customer experience. • Execute field marketing activities and coordinate with suppliers, agencies, designers, and other external partners. • Prepare marketing performance reports, measure Return on Investment (ROI), and provide actionable recommendations. Qualifications & Requirements: • Bachelor’s degree in Marketing, Business Administration, or a related field. • 3–5 years of experience in marketing, preferably within the real estate sector. • Proficiency in both Arabic and English. • Valid driving license and ability to travel locally for field-related assignments. • Strong knowledge of digital marketing tools and advertising platforms, particularly Google Ads and Meta. • Knowledge of Saudi advertising regulations, particularly those related to real estate advertising and licensing requirements. • Hands-on experience managing Google Maps reviews, digital screen advertising, and advertising spaces. • Ability to effectively use AI tools for content creation, analysis, and workflow organization, with proper review and quality control of AI-generated outputs. Required Skills: • Digital campaign management and performance optimization. • Real estate market and competitor analysis. • Advertising space management and advertiser negotiations. • Content, social media, and brand identity management. • Field marketing and preparation of marketing performance reports. • Strong negotiation and persuasion skills. • Analytical thinking and problem-solving. • Organization, time management, initiative, and attention to detail. • Ability to translate management directions into structured, actionable tasks and follow through until completion. Show more Show less

Plan and execute digital marketing campaigns across Google Ads and Meta, optimizing performance to support leasing activities and increase qualified leads. Conduct real estate market and competitor analysis and develop marketing plans for properties and projects. Manage and develop advertising spaces, market available inventory, and coordinate with advertising agencies and advertisers. Oversee digital screen and building signage advertising, including content, scheduling, operations, and execution quality. Manage content and social media channels while maintaining consistent brand identity and visual standards. Manage property listings and profiles on Google Maps, monitor reviews and responses, and contribute to improving the customer experience. Execute field marketing activities and coordinate with suppliers, agencies, designers, and other external partners. Prepare marketing performance reports, measure ROI, and provide actionable recommendations.