Marketing & Commercial Growth Manager

About Midas Midas is building a simpler way for people in Nigeria to finance and buy cars. We connect car buyers, dealerships and financial institutions on one platform, helping customers find suitable vehicle financing while helping dealerships and banks generate more business. We are an early-stage company, which means there is a lot to build. We are looking for someone who wants to be part of that journey. About the Role We are looking for a Marketing & Commercial Growth Manager to build Midas’ marketing engine from the ground up. This is not a traditional marketing role. You will be responsible for taking an idea from: Strategy → Campaign → Execution → Leads → Applications → Revenue You will work directly with the founders and have significant ownership over Midas’ brand, customer acquisition and commercial marketing. What you’ll own Digital Marketing • Build and manage Midas’ digital acquisition campaigns. • Run campaigns across Meta, Google, TikTok, YouTube and other relevant channels. • Develop landing pages and campaigns that generate financing applications.Test audiences, messaging, offers and creatives. • Track what actually converts into customers. Content & Social • Own Midas’ social media strategy and content calendar. • Create campaigns around cars, financing, customers, dealerships and financial education. • Work with creators, photographers, videographers and designers where required. • Turn complicated financial concepts into simple, engaging content. • Build Midas into a recognisable consumer brand. Commercial Marketing • Work closely with the founders and sales team to acquire dealerships. • Develop marketing campaigns for dealership partners. • Create co-marketing campaigns with banks and automotive companies. • Develop sales decks, brochures, presentations and other commercial material. • Identify new marketing and partnership opportunities. Offline Marketing • Organise dealership activations. • Develop showroom campaigns and promotional material. • Run events and customer acquisition activations. • Explore outdoor advertising, mall activations and other offline channels. • Measure the commercial impact of offline campaigns. Creators & Partnerships • Identify relevant automotive, finance and lifestyle creators. • Build relationships with creators and influencers. • Negotiate campaigns and partnerships. • Develop co-branded campaigns with dealers, banks and automotive companies. Growth & Analytics • Build a simple marketing dashboard. • Track leads, applications, conversion rates and customer acquisition cost. • Understand which channels generate actual business. • Continuously experiment and improve. • Report directly to the founders on what is working and what isn’t. What we’re looking for We are looking for someone who is: • Highly entrepreneurial • Comfortable working without a large team • Excellent at execution • Commercially minded • Strong at digital marketing • Comfortable with social media and content • Comfortable running paid advertising • Good at communicating and selling ideas • Analytical and comfortable with numbers • Able to work independently • Comfortable speaking to customers, dealers and partners • Willing to get out of the office and meet people 3–6 years of marketing/growth experience is preferred, but we care more about what you have actually built and achieved than your qualifications. Experience in automotive, fintech, banking, consumer finance, e-commerce or startups is a strong advantage. You should be able to • Build a campaign from scratch. • Write the campaign brief. • Brief a designer or create the basic creative yourself. • Launch the campaign. • Analyse the results. • Change the campaign when it isn’t working. • Speak to customers and understand why they aren’t converting. • Create a partnership proposal. • Walk into a dealership and pitch an idea. • Organise an offline activation. • Measure whether it generated business. What success looks like We don’t measure this role by followers or likes. We care about: More customers → more applications → more financed cars and More dealerships → more inventory → more transactions. Your job is to build repeatable systems that produce those outcomes. Your first 90 days Month 1 • Understand Midas, customers, dealerships and financing. • Audit existing marketing.● • Define priority customer segments. • Build the marketing calendar. • Establish core metrics. • Start producing content and testing acquisition channels. Month 2 • Launch paid campaigns. • Start creator partnerships. • Launch dealership activations. • Build partnership campaigns. • Improve the customer acquisition funnel. Month 3 • Identify the channels generating the best commercial results. • Scale successful campaigns. • Establish repeatable offline and digital campaigns. • Build the next 6-month growth roadmap. Why join Midas? This is an opportunity to build the marketing function from the ground up at an early-stage company operating at the intersection of automotive, financial services and technology. You will work directly with the founders, have significant ownership and see the direct connection between your work and the company’s growth. If you are someone who likes building things rather than simply managing them, we want to hear from you. Show more

3–6 years of marketing/growth experience is preferred, but we care more about what you have actually built and achieved than your qualifications. Experience in automotive, fintech, banking, consumer finance, e-commerce or startups is a strong advantage.

Digital Marketing: Build and manage digital acquisition campaigns; Run campaigns across Meta, Google, TikTok, YouTube and other relevant channels; Develop landing pages and campaigns that generate financing applications; Test audiences, messaging, offers and creatives; Track what actually converts into customers. Content & Social: Own social media strategy and content calendar; Create campaigns around cars, financing, customers, dealerships and financial education; Work with creators, photographers, videographers and designers where required; Turn complicated financial concepts into simple, engaging content; Build Midas into a recognisable consumer brand. Commercial Marketing: Work closely with founders and sales team to acquire dealerships; Develop marketing campaigns for dealership partners; Create co-marketing campaigns with banks and automotive companies; Develop sales decks, brochures, presentations and other commercial material; Identify new marketing and partnership opportunities. Offline Marketing: Organise dealership activations; Develop showroom campaigns and promotional material; Run events and customer acquisition activations; Explore outdoor advertising, mall activations and other offline channels; Measure the commercial impact of offline campaigns. Creators & Partnerships: Identify automotive, finance and lifestyle creators; Build relationships with creators and influencers; Negotiate campaigns and partnerships; Develop co-branded campaigns with dealers, banks and automotive companies. Growth & Analytics: Build a simple marketing dashboard; Track leads, applications, conversion rates and customer acquisition cost; Understand which channels generate actual business; Continuously experiment and improve; Report directly to the founders on what is working and what isn’t.