Marketing Strategist - Platform Launch (Freelance)

About Machina+ Machina+ is the one stop shop for the whole life of a device. We bring retailer's prices for phones, laptops, TVs and appliances into one comparison, then provide installation, repair, and recycling services through a vetted partner network. What you will do • Build our marketing and content strategy for pre launch, launch week and the first 90 days, with clear goals for sign ups, site visits, compares and bookings • Shape the content plan across our Instagram accounts, TikTok and a WhatsApp channel, and create a share of the content yourself • Define who we target and how, covering shoppers about to buy, device owners who need a repair or a way to get rid of an old device, and the stores and workshops we partner with • Set our SEO approach for a site with thousands of product and category pages, in English and Arabic, so we show up when people in Bahrain search for a product or a repair • Plan, launch and manage Instagram and Meta ads, and advise on Google and TikTok ads, within a monthly budget we agree with you • Set up tracking so we know which posts, ads and pages bring people to the site and what they do next, and report on it weekly • Work with our partners on launch content they can share, and help plan the mini games and waiting list campaign already in motion What you bring • Hands on experience launching a consumer platform, marketplace or e-commerce brand • Proven Meta ads work, with campaigns you set up, ran and improved against real numbers • SEO experience on large sites with many product or listing pages • You can make content as well as plan it. Canva or Figma, short form video, and writing that sounds like a person • Comfort with analytics tools such as GA4 or Meta Events Manager • English required, Arabic/Experience with MENA markets - a strong plus How it works • We start with a conversation about the scope of work, what you would own, the timeline to launch and the rate. We then put that into a freelance contract, and you work to it, reporting to the founders To apply • Send us your CV or profile, and your portfolio in 1 file Show more Show less

Hands on experience launching a consumer platform, marketplace or e-commerce brand; Proven Meta ads work, with campaigns you set up, ran and improved against real numbers; SEO experience on large sites with many product or listing pages; You can make content as well as plan it (Canva or Figma, short form video, and writing that sounds like a person); Comfort with analytics tools such as GA4 or Meta Events Manager; English required; Arabic/Experience with MENA markets is a strong plus

Build our marketing and content strategy for pre launch, launch week and the first 90 days, with clear goals for sign ups, site visits, compares and bookings; Shape the content plan across our Instagram accounts, TikTok and a WhatsApp channel, and create a share of the content yourself; Define who we target and how, covering shoppers about to buy, device owners who need a repair or a way to get rid of an old device, and the stores and workshops we partner with; Set our SEO approach for a site with thousands of product and category pages, in English and Arabic, so we show up when people in Bahrain search for a product or a repair; Plan, launch and manage Instagram and Meta ads, and advise on Google and TikTok ads, within a monthly budget we agree with you; Set up tracking so we know which posts, ads and pages bring people to the site and what they do next, and report on it weekly; Work with our partners on launch content they can share, and help plan the mini games and waiting list campaign already in motion