PR & Influencers Relation Officer

Primary Purpose: Work closely with our global PR and social media teams and external agency partners. Key Accountabilities: • Identifying key influencers and securing influencer partnerships to meet social, marketing, and revenue goals. • Developing the influencer marketing strategy, creating the action plan, defining the workflow and type of promotional material that will be delivered to influences, and managing the influencer marketing budget. • Bringing the voice of the influencers and their followers to the communication and marketing teams to align the marketing initiatives to specific audiences • Improving influencer content strategy with cross-functional partners across different departments, including social, marketing, creative, and merchandise • Leveraging influencer relationships to expand the brand’s presence on social media platforms, such as YouTube and Tik Tok, while identifying new partnership opportunities and channels • Monitoring the success of influencer programs and identifying areas for improvement. • Performs any work requested by the direct manager. Qualifications: • Bachelor’s Degree in Marketing, Communications, or Business. • 3+ years of experience in social and influencer marketing and managing influencer relationships and campaigns. Skills: • Building and maintaining strong, long-term connections with influencers. • Exceptional verbal/written skills for outreach, negotiation, and presentations. • Securing favorable terms for partnerships and contracts. • Overseeing entire campaigns from planning to execution and reporting. • Developing influencer marketing strategies that align with brand goals. • Measuring campaign performance and proving return on investment. Show more Show less

Identifying key influencers and securing influencer partnerships to meet social, marketing, and revenue goals. Developing the influencer marketing strategy, creating the action plan, defining the workflow and type of promotional material that will be delivered to influences, and managing the influencer marketing budget. Bringing the voice of the influencers and their followers to the communication and marketing teams to align the marketing initiatives to specific audiences. Improving influencer content strategy with cross-functional partners across different departments, including social, marketing, creative, and merchandise. Leveraging influencer relationships to expand the brand’s presence on social media platforms, such as YouTube and Tik Tok, while identifying new partnership opportunities and channels. Monitoring the success of influencer programs and identifying areas for improvement. Performs any work requested by the direct manager.