Influencer Marketing Specialist

Job Purpose: The ideal candidate will lead end-to-end influencer campaigns across multiple brands and channels, manage creator and agency relationships, develop compelling briefs, track emerging UGC trends, and translate campaign data into actionable business insights. Success in this role requires an established influencer network, strong project management skills, and a deep understanding of platforms such as TikTok Creator Marketplace. Key Responsibilities: • Multi-Campaign Management: Independently design, scale, and manage the operational lifecycles of multiple influencer campaigns, ensuring strict adherence to project timelines, milestones, and asset deliverables. • Agency & Influencer Networks: Leverage and continuously expand an active network of direct relationships with influencers, creators, and agencies to accelerate sourcing, secure good pricing, and drive scale across our various brands. • Strategic Briefing: Develop creative briefs that help influencers produce authentic, high-performing content that delivers on business objectives. • Trend-Driven UGC Strategy: Proactively identify emerging virality mechanisms, trending audio formats, consumer behaviors, and algorithmic shifts to pivot UGC strategies, maximizing natural brand discovery. • Reporting & Analysis: Develop clear reporting system to help track the influencer campaigns with actionable recommendations. Requirement and qualifications: • Bachelor's degree in Business Administration, Marketing, Communications, or any related field. • Minimum 2 years of direct experience executing influencer marketing campaigns, preferably in a fast-paced agency or brand environment (F&B is a plus). • Superb experience in PR & Influencer management. • Active relationships and networks with key influencers both directly and through agencies and platforms like TikTok Creator Marketplace. • Strong organizational skills with a track record of managing simultaneous workflows . • Strong analytical foundation with a proven capability to manage data collection, format clear reporting dashboards, and extract business insights. • Proficiency in MS Office and marketing tools that would support with the role. • Strong written and verbal communication skills. • Fluent in both English & Arabic. Show more Show less

Bachelor's degree in Business Administration, Marketing, Communications, or any related field. Minimum 2 years of direct experience executing influencer marketing campaigns, preferably in a fast-paced agency or brand environment (F&B is a plus). Superb experience in PR & Influencer management. Active relationships and networks with key influencers both directly and through agencies and platforms like TikTok Creator Marketplace. Strong organizational skills with a track record of managing simultaneous workflows. Strong analytical foundation with a proven capability to manage data collection, format clear reporting dashboards, and extract business insights. Proficiency in MS Office and marketing tools that would support with the role. Strong written and verbal communication skills. Fluent in both English & Arabic.

Multi-Campaign Management: Independently design, scale, and manage the operational lifecycles of multiple influencer campaigns, ensuring strict adherence to project timelines, milestones, and asset deliverables. Agency & Influencer Networks: Leverage and continuously expand an active network of direct relationships with influencers, creators, and agencies to accelerate sourcing, secure good pricing, and drive scale across our various brands. Strategic Briefing: Develop creative briefs that help influencers produce authentic, high-performing content that delivers on business objectives. Trend-Driven UGC Strategy: Proactively identify emerging virality mechanisms, trending audio formats, consumer behaviors, and algorithmic shifts to pivot UGC strategies, maximizing natural brand discovery. Reporting & Analysis: Develop clear reporting system to help track the influencer campaigns with actionable recommendations.