Influencer Marketing Manager

We are looking for an experienced Influencer Marketing Manager to join our marketing agency and lead influencer campaigns from strategy through execution. The ideal candidate has hands-on experience working directly with influencers, content creators, and talent agencies, and understands how to build successful influencer partnerships that support brand awareness, engagement, and sales objectives. Key Responsibilities - Develop and execute influencer marketing strategies for multiple client accounts. - Identify, research, and shortlist relevant influencers based on brand objectives, audience demographics, engagement rates, and campaign requirements. - Build and maintain strong relationships with influencers, creators, talent managers, and influencer agencies. - Handle influencer outreach, negotiations, contracts, rates, deliverables, and timelines. - Brief influencers on campaign objectives, key messages, content guidelines, and brand requirements. - Coordinate influencer campaigns from initial outreach through content approval and publishing. - Review influencer content to ensure it meets brand guidelines and campaign objectives. - Track campaign performance, including reach, engagement, impressions, conversions, and ROI. - Prepare campaign reports and provide recommendations for future campaigns. - Monitor influencer marketing trends, emerging creators, platforms, and content formats. - Manage influencer budgets and ensure campaigns are delivered within agreed costs. - Work closely with account managers, social media, creative, and strategy teams. - Manage multiple influencer campaigns and clients simultaneously. Requirements - 3+ years of experience in influencer marketing, digital marketing, social media, or a related field. - Proven experience managing influencer campaigns from end to end. - Strong existing knowledge of influencers and content creators across platforms such as Instagram, TikTok, Snapchat, and YouTube. - Experience communicating and negotiating directly with influencers and talent agencies. - Strong understanding of influencer pricing, engagement metrics, audience analysis, and campaign performance. - Excellent communication, negotiation, and relationship-management skills. - Strong organizational and project-management abilities. - Ability to manage multiple campaigns and deadlines in a fast-paced agency environment. - Strong understanding of social media trends and creator culture. - Experience preparing campaign performance reports and presenting results to clients.

Develop and execute influencer marketing strategies for multiple client accounts. Identify, research, and shortlist relevant influencers based on brand objectives, audience demographics, engagement rates, and campaign requirements. Build and maintain strong relationships with influencers, creators, talent managers, and influencer agencies. Handle influencer outreach, negotiations, contracts, rates, deliverables, and timelines. Brief influencers on campaign objectives, key messages, content guidelines, and brand requirements. Coordinate influencer campaigns from initial outreach through content approval and publishing. Review influencer content to ensure it meets brand guidelines and campaign objectives. Track campaign performance, including reach, engagement, impressions, conversions, and ROI. Prepare campaign reports and provide recommendations for future campaigns. Monitor influencer marketing trends, emerging creators, platforms, and content formats. Manage influencer budgets and ensure campaigns are delivered within agreed costs. Work closely with account managers, social media, creative, and strategy teams. Manage multiple influencer campaigns and clients simultaneously.