Marketing Manager – Retail & Online - Perfume Industry

Marketing Manager – Retail & Online Key Requirement: The candidate must have proven experience in both retail marketing and online/e-commerce marketing. Language: Arabic and English Company : Taif Group Location: United Arab Emirates - Ajman (On-site) Employment Type: Full-Time About Taif Group Taif Group is a fast-growing fragrance and lifestyle group serving customers across the UAE through retail and online channels. As the group scales its digital footprint, we are seeking a results-driven Marketing Manager to lead retail and online marketing initiatives, drive performance through paid digital campaigns, and grow our presence across marketplaces and social platforms. Role Overview: The Marketing Manager – Retail & Online will own end-to-end marketing strategy and execution across retail and e-commerce channels. This role requires a hands-on digital marketing expert with proven command of PPC, Google Ads, Meta Ads, TikTok Ads, social media marketing, and marketplace growth (Amazon.ae, Noon, and similar platforms), combined with strong retail marketing fundamentals to drive footfall, online conversion, and brand visibility. Key Responsibilities: • Develop and execute annual and monthly marketing strategies and plans aligned with business objectives. • Manage end-to-end marketing campaigns, including planning, execution, budgets, timelines, and performance reporting. • Lead digital marketing activities across social media, Google Ads, CRM, SMS, WhatsApp, email marketing, and other relevant channels. • Develop and manage social media strategies and content calendars across Instagram, TikTok, YouTube, and other platforms. • Coordinate with internal teams, agencies, content creators, photographers, influencers, and other external partners. • Plan and manage photoshoots, video productions, UGC, influencer campaigns, PR activities, and product launches. • Support and execute new product and collection launches, from campaign concept to market execution. • Develop creative campaign concepts and ensure consistency with the brand identity and positioning. • Manage e-commerce marketing, including website campaigns, promotions, landing pages, banners, and conversion-focused initiatives. • Plan and execute retail activations, pop-ups, events, mall activities, and in-store campaigns. • Identify opportunities for influencer marketing, partnerships, collaborations, and PR. • Monitor campaign performance, customer engagement, website traffic, sales, ROAS, conversion rates, and other key KPIs. • Prepare regular marketing reports and performance insights, with recommendations for improvement. • Manage marketing budgets and ensure spending is aligned with objectives and ROI. • Conduct market, competitor, customer, and trend research to identify new growth opportunities. • Work closely with sales, e-commerce, retail, creative, and management teams to ensure smooth execution of marketing initiatives. Qualifications & Experience • Bachelor's degree in Marketing, Business, or related field; MBA is a plus. • Minimum 7 years of marketing experience, with at least 4 years focused on digital/performance marketing. • Prior experience in retail, FMCG, beauty, fragrance, or lifestyle brands is highly preferred. • Experience working within the UAE/GCC market is strongly preferred. • Google Ads, Meta Blueprint, or TikTok Ads certifications are an advantage. What We Offer • Competitive salary commensurate with experience. • Opportunity to shape and scale the marketing function for a growing UAE fragrance brand. • Direct exposure to senior leadership and cross-functional decision-making. • Dynamic, fast-paced environment with room for professional growth. How to Apply Interested candidates may submit their CV and a brief cover note outlining relevant campaign performance results to the hiring team at Taif Group. Show more Show less

Bachelor's degree in Marketing, Business, or related field; MBA is a plus. Minimum 7 years of marketing experience, with at least 4 years focused on digital/performance marketing. Prior experience in retail, FMCG, beauty, fragrance, or lifestyle brands is highly preferred. Experience working within the UAE/GCC market is strongly preferred. Google Ads, Meta Blueprint, or TikTok Ads certifications are an advantage.

Develop and execute annual and monthly marketing strategies and plans aligned with business objectives. Manage end-to-end marketing campaigns, including planning, execution, budgets, timelines, and performance reporting. Lead digital marketing activities across social media, Google Ads, CRM, SMS, WhatsApp, email marketing, and other relevant channels. Develop and manage social media strategies and content calendars across Instagram, TikTok, YouTube, and other platforms. Coordinate with internal teams, agencies, content creators, photographers, influencers, and other external partners. Plan and manage photoshoots, video productions, UGC, influencer campaigns, PR activities, and product launches. Support and execute new product and collection launches, from campaign concept to market execution. Develop creative campaign concepts and ensure consistency with the brand identity and positioning. Manage e-commerce marketing, including website campaigns, promotions, landing pages, banners, and conversion-focused initiatives. Plan and execute retail activations, pop-ups, events, mall activities, and in-store campaigns. Identify opportunities for influencer marketing, partnerships, collaborations, and PR. Monitor campaign performance, customer engagement, website traffic, sales, ROAS, conversion rates, and other key KPIs. Prepare regular marketing reports and performance insights, with recommendations for improvement. Manage marketing budgets and ensure spending is aligned with objectives and ROI. Conduct market, competitor, customer, and trend research to identify new growth opportunities. Work closely with sales, e-commerce, retail, creative, and management teams to ensure smooth execution of marketing initiatives.