Commercial Director

Role Summary Lead the commercial performance, revenue growth, and asset utilization across major venues and destination assets, owning the total commercial strategy, forward pipeline, and multidisciplinary commercial functions. Key Responsibilities & Scope • Commercial Strategy & Revenue: Own the commercial plan, revenue budgets, forecasts, pricing strategies, and rate cards to maximize revenue while protecting long-term value. • Event Pipeline & Venue Hire: Build and manage a multi-year pipeline of events, promoters, rights holders, and commercial partners; lead content attraction and venue hire strategies. • Sponsorship & Partnerships: Oversee the commercialization, acquisition, negotiation, and activation of sponsorship, partnerships, and naming rights. • Hospitality & Ticketing: Provide strategic oversight for premium hospitality products, VIP areas, ticketing, and revenue management. • F&B & Retail: Oversee the commercial performance, margins, spend-per-head, and concessionaire management of food, beverage, and retail operations. • Marketing & CRM: Drive brand awareness, customer segmentation, digital channels, and audience-development strategies to maximize lifetime value. • Mobilization: Lead the commercial mobilization process for new venues (market positioning, go-to-market activity, and establishing a credible forward calendar). • Cross-Functional Collaboration: Work closely with Finance (forecasting and target monitoring) and Operations (ensuring commercial commitments are deliverable and safe). People & Saudization • Build, lead, and mentor a high-performing, multidisciplinary commercial team. • Establish clear sales disciplines, pipeline management, and account ownership. • Support Saudization, succession planning, and knowledge transfer from international experts. Key Requirements (What You Bring) • Significant commercial leadership experience (e.g., Commercial Director, Sales Director, CCO) within major venues, live entertainment, sports, hospitality, or consumer-facing environments. • Demonstrable accountability for substantial revenue targets and commercial budgets. • Strong deal-structuring, negotiation, and financial acumen (revenue, margin, yield, profitability). • Proven ability to build and convert high-value sales pipelines. • Experience in venue mobilization, launch, or major business growth is highly advantageous. • International and regional (Saudi Arabia/GCC) operating experience preferred. Show more Show less

Significant commercial leadership experience (e.g., Commercial Director, Sales Director, CCO) within major venues, live entertainment, sports, hospitality, or consumer-facing environments. Demonstrable accountability for substantial revenue targets and commercial budgets. Strong deal-structuring, negotiation, and financial acumen (revenue, margin, yield, profitability). Proven ability to build and convert high-value sales pipelines. Experience in venue mobilization, launch, or major business growth is highly advantageous. International and regional (Saudi Arabia/GCC) operating experience preferred.

Lead the commercial performance, revenue growth, and asset utilization across major venues and destination assets, owning the total commercial strategy, forward pipeline, and multidisciplinary commercial functions. Develop and manage the commercial plan, revenue budgets, forecasts, pricing strategies, and rate cards. Build and manage a multi-year pipeline of events, promoters, rights holders, and commercial partners; lead content attraction and venue hire strategies. Oversee sponsorships, partnerships, and naming rights; manage hospitality products, VIP areas, ticketing, and revenue management. Oversee the commercial performance of F&B and retail, including margins and spend-per-head. Drive marketing and CRM to maximize lifetime value; lead mobilization for new venues including go-to-market activity and forward calendar. Collaborate with Finance and Operations to ensure deliverables are met.