Digital Business Analyst (Salesforce)

Job Title: Digital Business Analyst (Salesforce) Job Type: Contract, 9 months + Location: Dubai Start Date: ASAP Job Description:- Role Summary- A leading retail group in the Middle East is hiring a Digital Business Analyst to drive requirements and delivery across digital products and customer journeys, with Salesforce experience central to the role. What you'll do: • Translate business needs into clear functional requirements, user stories, process flows and acceptance criteria • Work across business, product, design, engineering and QA to clarify requirements, surface dependencies and align solutions to business outcomes • Support backlog refinement, sprint and PI planning — ensuring requirements are estimation-ready with risks and scope clearly defined • Maintain end-to-end traceability from requirement through design, build, testing, UAT, sign-off, release and post-go-live validation • Analyse customer, operational and digital performance data to identify issues and shape future requirements What you'll bring: • Proven experience as a Business Analyst on digital products or customer journeys • Hands-on Salesforce experience — essential for this role • Strong requirements-writing and process-mapping skills • Comfortable working in Agile/sprint-based delivery environments • Experience owning requirements traceability through to post-go-live validation Show more Show less

Proven experience as a Business Analyst on digital products or customer journeys. Hands-on Salesforce experience — essential for this role. Strong requirements-writing and process-mapping skills. Comfortable working in Agile/sprint-based delivery environments. Experience owning requirements traceability through to post-go-live validation.

Translate business needs into clear functional requirements, user stories, process flows and acceptance criteria. Work across business, product, design, engineering and QA to clarify requirements, surface dependencies and align solutions to business outcomes. Support backlog refinement, sprint and PI planning — ensuring requirements are estimation-ready with risks and scope clearly defined. Maintain end-to-end traceability from requirement through design, build, testing, UAT, sign-off, release and post-go-live validation. Analyse customer, operational and digital performance data to identify issues and shape future requirements.