Growth Marketing Lead

About the role

Responsibilities

• Develop and execute multi-channel acquisition strategies.
• Manage paid campaigns across digital platforms.
• Optimize marketing funnels and conversion paths.
• Analyze CAC, LTV, retention, and growth metrics.
• Conduct growth experiments and A/B testing.
• Align marketing strategy with product and revenue goals.

Skills

• Multi-channel marketing
• Paid advertising
• Marketing funnel optimization
• CAC analysis
• LTV analysis
• Retention analysis
• A/B testing
• Growth experimentation
• Marketing analytics
• Strategic alignment with product and revenue goals