Marketing Manager - Real Estate

Location: Dubai, UAE Experience: Minimum 3 years of UAE/Dubai Real Estate Marketing experience Managerial experience in real estate industry is mandatory Employment Type: Full-Time Hills and Bay Real Estate is looking for an experienced, strategic and results-driven Marketing Manager to lead our marketing function, strengthen our brand presence and drive sustainable digital growth in the Dubai real estate market. The ideal candidate must have a minimum of 3 years of hands-on marketing experience within the Dubai/UAE real estate industry, along with at least 3 additional years of professional experience in the UAE. This is a senior, hands-on role for someone who can take complete ownership of marketing strategy, branding, digital marketing, content, CRM, lead management and team performance. Key Responsibilities • Develop and execute the company's overall marketing, branding and digital growth strategy. • Lead and manage the Content Creator, Photographer/Videographer and other marketing resources. • Build and strengthen the Hills and Bay Real Estate brand across digital and offline channels. • Maintain strong knowledge of the Dubai real estate market, major developers, projects, communities and current market trends. • Develop strategies to increase brand awareness, online visibility, engagement and organic growth. • Manage and grow the company's presence across Instagram, Facebook, TikTok, YouTube and LinkedIn. • Develop and implement effective social media and content strategies based on platform algorithms and audience behaviour. • Manage and continuously improve the company's website, content, user experience, SEO and overall online presence. • Develop and implement SEO, Google Search and Google marketing strategies. • Plan, manage and optimise Meta Ads, Google Ads and other paid digital campaigns, with a strong focus on lead quality, conversions and ROI. • Develop content strategies covering property listings, off-plan projects, market updates, investment opportunities, developer projects, company branding and personal branding. • Manage the company's CRM and lead management system, ensuring proper lead distribution, follow-up, status updates, data accuracy and reporting. • Monitor lead quality, lead performance, conversion rates and sales-team follow-up to ensure marketing-generated leads are effectively managed. • Track and analyse website traffic, social media performance, campaign results, CPL, conversion rates and overall marketing ROI. • Analyse competitors and identify new marketing opportunities, platforms, trends and strategies. • Plan and execute marketing campaigns for new launches, off-plan projects, open houses, exhibitions and company events. • Coordinate with developers, property portals, photographers, videographers, agencies and external marketing partners. • Prepare regular marketing performance reports and provide actionable recommendations to management. • Establish marketing KPIs and ensure the marketing team consistently delivers against agreed targets. • Take full ownership of the company's marketing function and continuously improve processes, performance and results. Candidate Requirements Mandatory Requirements: • Minimum 6 years of total professional experience in the UAE. • Minimum 3 years of hands-on marketing experience specifically within the Dubai/UAE real estate industry – mandatory. • Candidates without 3 years of UAE real estate marketing experience will not be considered. • Strong knowledge of Dubai's real estate market, major developers, projects and communities. • Proven experience managing and leading a marketing/content team. • Strong hands-on knowledge of: • SEO • Google Ads / Google Marketing • Meta Ads • Social Media Marketing • Social Media Algorithms & Organic Growth • Content Strategy • Website Management • CRM & Lead Management • Marketing Analytics & Reporting • Proven ability to generate and manage quality real estate leads, not just lead volume. • Strong understanding of CRM processes, lead distribution, follow-up and sales conversion. • Experience measuring CPL, ROI, conversion rates, campaign performance and marketing KPIs. • Strong analytical, creative, strategic and organisational skills. • Excellent leadership, communication and stakeholder-management skills. • Ability to work independently and take complete ownership of the company's marketing function. • Strong understanding of the UAE business and real estate environment. • What We Are Looking For We are not looking for a Lead Generation Specialist or Social Media Manager. We are looking for a Marketing Manager who can own the complete marketing function — from strategy and branding to content, digital advertising, SEO, website, CRM, lead management, analytics and team leadership. The ideal candidate should be able to think strategically, execute hands-on, manage a team and directly contribute to the long-term growth of Hills and Bay Real Estate. Show more Show less

Minimum 6 years of total professional experience in the UAE. Minimum 3 years of hands-on marketing experience specifically within the Dubai/UAE real estate industry – mandatory. Candidates without 3 years of UAE real estate marketing experience will not be considered. Strong knowledge of Dubai's real estate market, major developers, projects and communities. Proven experience managing and leading a marketing/content team. Strong hands-on knowledge of: SEO; Google Ads / Google Marketing; Meta Ads; Social Media Marketing; Social Media Algorithms & Organic Growth; Content Strategy; Website Management; CRM & Lead Management; Marketing Analytics & Reporting. Proven ability to generate and manage quality real estate leads, not just lead volume. Strong understanding of CRM processes, lead distribution, follow-up and sales conversion. Experience measuring CPL, ROI, conversion rates, campaign performance and marketing KPIs.

Develop and execute the company's overall marketing, branding and digital growth strategy. Lead and manage the Content Creator, Photographer/Videographer and other marketing resources. Build and strengthen the Hills and Bay Real Estate brand across digital and offline channels. Maintain strong knowledge of the Dubai real estate market, major developers, projects, communities and current market trends. Develop strategies to increase brand awareness, online visibility, engagement and organic growth. Manage and grow the company's presence across Instagram, Facebook, TikTok, YouTube and LinkedIn. Develop and implement effective social media and content strategies based on platform algorithms and audience behaviour. Manage and continuously improve the company's website, content, user experience, SEO and overall online presence. Develop and implement SEO, Google Search and Google marketing strategies. Plan, manage and optimise Meta Ads, Google Ads and other paid digital campaigns, with a strong focus on lead quality, conversions and ROI. Develop content strategies covering property listings, off-plan projects, market updates, investment opportunities, developer projects, company branding and personal branding. Manage the company's CRM and lead management system, ensuring proper lead distribution, follow-up, status updates, data accuracy and reporting. Monitor lead quality, lead performance, conversion rates and sales-team follow-up to ensure marketing-generated leads are effectively managed. Track and analyse website traffic, social media performance, campaign results, CPL, conversion rates and overall marketing ROI. Analyse competitors and identify new marketing opportunities, platforms, trends and strategies. Plan and execute marketing campaigns for new launches, off-plan projects, open houses, exhibitions and company events. Coordinate with developers, property portals, photographers, videographers, agencies and external marketing partners. Prepare regular marketing performance reports and provide actionable recommendations to management. Establish marketing KPIs and ensure the marketing team consistently delivers against agreed targets. Take full ownership of the company's marketing function and continuously improve processes, performance and results.