Social Media & Digital Marketing Specialist

Company: Onelink Properties Location: Downtown, Dubai, UAE. Onelink Properties is looking for a creative and experienced Social Media & Digital Marketing Specialist to manage and grow our digital presence across key platforms. The ideal candidate should have strong experience in content creation, copywriting, community management, video-production coordination and lead generation, preferably within the UAE real estate market. Key Responsibilities • Develop and implement the company’s social media strategy. • Create and manage monthly content calendars. • Manage Instagram, TikTok, LinkedIn, Facebook and YouTube. • Create engaging content for off-plan, secondary, leasing and property-management services. • Write captions, hooks, scripts, video concepts and campaign messaging. • Coordinate property shoots with agents, photographers, videographers and developers. • Create content for project launches, exclusive listings, open houses, events and market updates. • Manage daily posting, scheduling and quality control. • Monitor comments, messages and enquiries and ensure timely responses. • Support agents in developing their personal brands. • Coordinate organic content with lead-generation and paid advertising campaigns. • Monitor market trends, competitors and emerging content formats. • Maintain consistent branding, tone of voice and visual standards. • Prepare weekly and monthly performance reports. • Ensure content complies with UAE advertising and real estate regulations. Requirements • 3–5 years of relevant social media or digital marketing experience. • UAE real estate experience is strongly preferred. • Strong understanding of Dubai’s off-plan, secondary and leasing markets. • Excellent English communication and copywriting skills; Arabic is an advantage. • Strong knowledge of Instagram Reels, TikTok, LinkedIn and YouTube. • Experience in content planning, production and community management. • Familiarity with Meta Business Suite, Canva, Adobe Creative Suite or similar tools. • Strong organisational skills, creativity and the ability to work in a fast-paced environment. • If you have a strong understanding of real estate marketing and know how to turn content into engagement and qualified leads, we’d love to hear from you. Show more Show less

3–5 years of relevant social media or digital marketing experience. UAE real estate experience is strongly preferred. Strong understanding of Dubai’s off-plan, secondary and leasing markets. Excellent English communication and copywriting skills; Arabic is an advantage. Strong knowledge of Instagram Reels, TikTok, LinkedIn and YouTube. Experience in content planning, production and community management. Familiarity with Meta Business Suite, Canva, Adobe Creative Suite or similar tools.

Develop and implement the company’s social media strategy. Create and manage monthly content calendars. Manage Instagram, TikTok, LinkedIn, Facebook and YouTube. Create engaging content for off-plan, secondary, leasing and property-management services. Write captions, hooks, scripts, video concepts and campaign messaging. Coordinate property shoots with agents, photographers, videographers and developers. Create content for project launches, exclusive listings, open houses, events and market updates. Manage daily posting, scheduling and quality control. Monitor comments, messages and enquiries and ensure timely responses. Support agents in developing their personal brands. Coordinate organic content with lead-generation and paid advertising campaigns. Monitor market trends, competitors and emerging content formats. Maintain consistent branding, tone of voice and visual standards. Prepare weekly and monthly performance reports. Ensure content complies with UAE advertising and real estate regulations.