Senior Marketing Manager-Realestate

Marketing Manager – Dubai, UAE Department: Marketing Location: Dubai, UAE Reporting To: Managing Director / Senior Management Industry: Residential Real Estate / Property Development About the Role We are looking for an experienced Marketing Manager to lead the overall marketing function for a boutique residential property developer in Dubai. The ideal candidate will have 5–8 years of marketing experience, with strong exposure to Dubai’s residential real estate/property development sector. The candidate will be responsible for developing and executing marketing strategies across brand positioning, project launches, digital marketing, lead generation, content, events, PR, and sales support. This is a hands-on leadership role requiring a strong combination of strategic thinking, digital marketing expertise, team management, and commercial understanding. Key Responsibilities Marketing Strategy & Planning • Develop and execute annual and project-specific marketing strategies aligned with sales and business objectives. • Create marketing plans, budgets, campaign calendars, and launch strategies. • Develop positioning strategies for residential projects within Dubai's competitive market. • Monitor market trends, customer behaviour, competitor activity, and emerging opportunities. Team Leadership • Lead, mentor, and manage the marketing team. • Set clear KPIs and monitor individual and team performance. • Allocate responsibilities and ensure timely execution of campaigns. • Coordinate with internal teams, agencies, and external marketing partners. Project Marketing & Launches • Develop and execute marketing strategies for new residential project launches. • Oversee branding, brochures, presentations, websites, landing pages, videos, photography, and other marketing collateral. • Plan broker events, exhibitions, open houses, launch events, and promotional campaigns. • Work closely with Sales to ensure marketing strategies support project sales targets. Digital Marketing & Lead Generation • Oversee campaigns across Google, Meta, LinkedIn, property portals, SEO, SEM, and other relevant channels. • Drive qualified leads while optimizing CPL, conversion rates, and campaign ROI. • Monitor lead quality, campaign performance, website traffic, and digital engagement. • Develop project-specific lead-generation strategies. • Work with internal teams and agencies to improve landing pages and conversion performance. Brand Management & Content • Develop and maintain the developer's brand identity and positioning. • Ensure consistent brand communication across all channels. • Lead the creation of social media content, brochures, advertisements, videos, reels, presentations, websites, email campaigns, PR, and media content. • Manage creative agencies, designers, photographers, videographers, and other suppliers. Sales & Business Development Support • Work closely with Sales and CRM teams to improve lead quality and conversion. • Develop campaigns targeting end-users, investors, brokers, and channel partners. • Analyze lead-to-sale data and recommend improvements. • Support broker engagement and channel-partner marketing initiatives. Market & Competitor Analysis • Track Dubai residential property trends, competitor projects, pricing, launches, and promotional activities. • Identify new customer segments, marketing channels, and growth opportunities. • Provide management with actionable market insights. Budget & Agency Management • Prepare and manage the marketing budget. • Monitor marketing spend and campaign ROI. • Evaluate and negotiate with agencies, vendors, and marketing suppliers. • Ensure cost-effective execution without compromising quality. Reporting & Analytics • Prepare weekly and monthly marketing reports for senior management. • Track: • Qualified leads generated • Cost per qualified lead • Lead-to-sale conversion • Campaign ROI • Website traffic • Social media performance • Project visibility • Marketing expenditure • Team performance Key KPIs • Achievement of qualified lead-generation targets. • Marketing contribution towards project sales. • CPL and campaign ROI. • Successful execution of project launches. • Brand awareness and digital growth. • Timely execution of the marketing calendar. • Effective marketing budget management. • Team productivity and KPI achievement. • Lead quality and conversion improvement. • Successful broker, customer, and event marketing initiatives. Requirements • Bachelor's degree in Marketing, Business Administration, Communications, Real Estate, or a related field. • 5–8 years of relevant marketing experience. • Strong experience in Dubai residential real estate/property development is mandatory/preferred. • Experience working with a property developer is highly preferred. • Proven experience managing and leading a marketing team. • Strong knowledge of digital marketing, performance marketing, lead generation, branding, and project launches. • Strong understanding of the Dubai residential property market. • Experience managing marketing agencies and creative vendors. • Strong commercial understanding with the ability to link marketing activities to sales results. • Excellent communication, presentation, negotiation, and project management skills. • Data-driven and results-oriented approach. Preferred Candidate Profile The ideal candidate is a hands-on Marketing Manager with strong Dubai residential real estate experience who can take complete ownership of marketing—from strategy and brand positioning to digital campaigns, qualified lead generation, project launches, and sales support. The candidate should be confident in leading a team, managing agencies, working directly with senior management and sales teams, managing marketing budgets, and being accountable for measurable marketing results. Kindly share your Resume at [email protected] Show more

Bachelor's degree in Marketing, Business Administration, Communications, Real Estate, or a related field. 5–8 years of relevant marketing experience. Strong experience in Dubai residential real estate/property development is mandatory/preferred. Experience working with a property developer is highly preferred. Proven experience managing and leading a marketing team. Strong knowledge of digital marketing, performance marketing, lead generation, branding, and project launches. Strong understanding of the Dubai residential property market. Experience managing marketing agencies and creative vendors. Strong commercial understanding with the ability to link marketing activities to sales results. Excellent communication, presentation, negotiation, and project management skills. Data-driven and results-oriented approach.

Marketing Strategy & Planning: Develop and execute annual and project-specific marketing strategies aligned with sales and business objectives. Create marketing plans, budgets, campaign calendars, and launch strategies. Develop positioning strategies for residential projects within Dubai's competitive market. Monitor market trends, customer behaviour, competitor activity, and emerging opportunities. Team Leadership: Lead, mentor, and manage the marketing team. Set clear KPIs and monitor individual and team performance. Allocate responsibilities and ensure timely execution of campaigns. Coordinate with internal teams, agencies, and external marketing partners. Project Marketing & Launches: Develop and execute marketing strategies for new residential project launches. Oversee branding, brochures, presentations, websites, landing pages, videos, photography, and other marketing collateral. Plan broker events, exhibitions, open houses, launch events, and promotional campaigns. Work closely with Sales to ensure marketing strategies support project sales targets. Digital Marketing & Lead Generation: Oversee campaigns across Google, Meta, LinkedIn, property portals, SEO, SEM, and other relevant channels. Drive qualified leads while optimizing CPL, conversion rates, and campaign ROI. Monitor lead quality, campaign performance, website traffic, and digital engagement. Develop project-specific lead-generation strategies. Work with internal teams and agencies to improve landing pages and conversion performance. Brand Management & Content: Develop and maintain the developer's brand identity and positioning. Ensure consistent brand communication across all channels. Lead the creation of social media content, brochures, advertisements, videos, reels, presentations, websites, email campaigns, PR, and media content. Manage creative agencies, designers, photographers, videographers, and other suppliers. Sales & Business Development Support: Work closely with Sales and CRM teams to improve lead quality and conversion. Develop campaigns targeting end-users, investors, brokers, and channel partners. Analyze lead-to-sale data and recommend improvements. Support broker engagement and channel-partner marketing initiatives. Market & Competitor Analysis: Track Dubai residential property trends, competitor projects, pricing, launches, and promotional activities. Identify new customer segments, marketing channels, and growth opportunities. Provide management with actionable market insights. Budget & Agency Management: Prepare and manage the marketing budget. Monitor marketing spend and campaign ROI. Evaluate and negotiate with agencies, vendors, and marketing suppliers. Ensure cost-effective execution without compromising quality. Reporting & Analytics: Prepare weekly and monthly marketing reports for senior management. Track qualified leads generated, cost per qualified lead, lead-to-sale conversion, campaign ROI, website traffic, social media performance, project visibility, marketing expenditure, and team performance.