Senior Marketing Manager - Brand and Go-to-Market

Founded in 1995, Soneva operates three award-winning resorts in the Maldives: Soneva Fushi, Soneva Jani and Soneva Secret. The pioneer of Barefoot Luxury, now evolved into Bare Luxury, Soneva is guided by a simple belief: that true luxury lies in Just What Matters. By creating space for presence, connection and discovery, while remaining deeply committed to environmental stewardship, Soneva is recognised as one of the world's leading sustainable luxury brands. Reporting to the Vice President, Brand & Customer Experience, the Senior Marketing Manager – Brand & Go-to-Market is responsible for bringing Soneva's brand to life across resorts, markets and guest touchpoints. Working closely with Brand, Commercial and Operations, the role drives the implementation of global Go-to-Market initiatives across customer experience, resort marketing, trade marketing, campaigns and partnerships. It translates brand and commercial priorities into clear, coordinated execution that strengthens the brand, supports demand and elevates the guest experience across the portfolio. Key Responsibilities • Drive the execution of Soneva's Go-to-Market plans across campaigns, experiences, partnerships, resort initiatives and key brand moments. • Implement the brand consistently across resorts, markets and guest touchpoints, ensuring alignment with Soneva's positioning and standards. • Develop Go-to-Market plans, toolkits and marketing calendars that bring together brand, commercial and operational priorities. • Drive destination marketing that builds awareness and demand for Soneva’s destinations. • Partner with Resort Marketing teams to develop relevant, effective marketing while maintaining a consistent global brand. • Work closely with Customer Experience, Operations and Learning & Development to bring new guest experiences, service concepts and brand behaviours to life. • Develop and coordinate marketing plans for each resort, supporting programming, seasonal priorities, offers and new experiences. • Manage global trade marketing activity, developing compelling sales tools, partner campaigns and marketing programmes for luxury travel networks. • Partner with Sales, Revenue and Distribution to ensure marketing activity supports commercial priorities and demand generation. • Manage integrated consumer and trade campaigns across owned, earned and paid channels, working closely with Digital, CRM, Content and Communications. • Develop and execute brand partnerships, collaborations and activations that build awareness, create preference and drive demand. • Act as a brand guardian, reviewing marketing assets, communications and guest-facing materials to ensure consistency and quality. • Manage agencies, creative partners and production resources, ensuring work is delivered to brief, on time and within budget. • Track performance across campaigns, Go-to-Market initiatives and trade marketing, using data, guest insights and market trends to improve effectiveness. Qualifications • 7 - 10+ years' experience in luxury hospitality, travel, lifestyle or premium consumer brands. • Strong experience across brand marketing, Go-to-Market planning and integrated campaign execution. • Experience translating brand strategy into practical marketing and customer-facing implementation. • Strong understanding of luxury consumers and the luxury travel trade. • Strong project management skills with the ability to coordinate multiple teams, agencies and priorities. • Commercially minded, highly organised and comfortable working across Brand, Commercial and Operations. • Strong communication, presentation and stakeholder management skills. • High attention to detail with a strong instinct for brand, creative quality and guest experience. Show more Show less