Assistant Marketing Manager (QSR/restaurant/food delivery market)

About the Company We are seeking a highly organized and commercially minded Assistant Marketing Manager to support the execution of integrated marketing campaigns across multiple channels. This role is ideal for a hands-on marketing professional with experience in the UAE market who thrives in a fast-paced environment and enjoys managing campaign execution from concept to completion. About the Role The successful candidate will have a strong background in coordinating multi-channel campaigns, managing agencies and vendors, analyzing performance data, and driving measurable business results. This role requires an execution-focused professional who can manage multiple priorities simultaneously while maintaining exceptional attention to detail and stakeholder management. Responsibilities Marketing Strategy & Planning • Support the development and execution of annual marketing plans aligned with sales, profitability, and brand objectives. • Develop strategic initiatives to increase store traffic, transactions, average check value, and delivery sales. • Identify market opportunities, consumer trends, and competitive insights to drive business growth. • Collaborate with leadership to establish marketing KPIs and performance targets. Brand & Campaign Management • Plan and execute integrated marketing campaigns across online and offline channels. • Lead product launches, limited-time offers (LTOs), meal bundling initiatives, and promotional campaigns. • Ensure brand consistency across all customer touchpoints and communication channels. • Develop campaign briefs and evaluate creative concepts, artwork, and messaging to ensure alignment with brand standards. Digital Marketing & Customer Engagement • Manage digital marketing activities including: Social Media,Paid Media,Search Marketing ,(SEO/SEM),CRM Programs,Mobile Applications,Email Marketing • Drive customer acquisition, retention, engagement, and loyalty initiatives. • Monitor and optimize campaign effectiveness using performance data and customer insights Food Delivery & Aggregator Management • Manage relationships and marketing activations across major delivery platforms including: Talabat,Deliveroo,Careem,Noon Food • Develop promotional plans and visibility strategies to maximize delivery sales and profitability. • Analyze delivery performance and optimize aggregator investment and ROI. Performance Analysis & Commercial Management • Analyze sales performance, customer behavior, product mix, campaign effectiveness, and store-level results. • Monitor marketing budgets and track return on investment (ROI) across all marketing activities. • Support pricing strategies, promotional profitability analysis, sales forecasting, and cost management initiatives. • Generate actionable insights and recommendations to improve business performance. Local Store Marketing & Partnerships • Develop and execute local store marketing initiatives to drive community engagement and traffic. • Manage partnerships with malls, corporate organizations, schools, community groups, and local events. • Coordinate sponsorships, activations, and promotional opportunities that support brand visibility and revenue growth. Stakeholder & Agency Management • Manage external partners including creative agencies, media agencies, digital agencies, PR agencies, production vendors, and influencers. • Work cross-functionally with Operations, Finance, Supply Chain, IT, and Regional/Franchise teams to ensure seamless campaign execution. • Build strong relationships with internal and external stakeholders to drive collaborative success. Team Leadership • Mentor, coach, and support junior marketing team members. • Foster a high-performance culture through collaboration, accountability, and continuous learning. • Demonstrate leadership capability and readiness to assume broader marketing responsibilities as the business grows. Qualifications • Bachelor's Degree in Marketing, Business Administration, Communications, or a related field. Required Skills • Minimum 5-7 years of marketing experience. • Minimum 2-3 years in a supervisory or managerial marketing role. • Previous experience within QSR, Restaurants, Food Delivery, Retail, FMCG, or Consumer Brands. • Strong understanding of UAE consumer behavior and market dynamics. • Experience working with multi-unit retail or restaurant operations is highly desirable. • Strong knowledge of the UAE QSR, restaurant, and food delivery market. • Proven ability to develop and execute marketing plans that deliver sales growth and profitability. • Strong understanding of promotional strategies, value offerings, meal bundles, and product launches. • Expertise in digital marketing, CRM, social media, paid media, and mobile marketing. • Strong analytical and data interpretation skills. • Experience managing marketing budgets and evaluating marketing ROI. • Strong commercial acumen, including pricing, forecasting, food cost awareness, and promotional effectiveness. • Excellent project management and organizational skills. • Ability to manage multiple campaigns and priorities simultaneously. • Strong agency management and stakeholder engagement capabilities. • Outstanding presentation, communication, and interpersonal skills. • Leadership potential with the ability to coach and develop team members. • Fluent English required; Arabic language skills highly preferred. Pay range and compensation package You may also register your profile through our website and apply here: https://nadia-me.com/job/details/588 Show more Show less

Minimum 5-7 years of marketing experience. Minimum 2-3 years in a supervisory or managerial marketing role. Previous experience within QSR, Restaurants, Food Delivery, Retail, FMCG, or Consumer Brands. Strong understanding of UAE consumer behavior and market dynamics. Experience working with multi-unit retail or restaurant operations is highly desirable. Strong knowledge of the UAE QSR, restaurant, and food delivery market. Proven ability to develop and execute marketing plans that deliver sales growth and profitability. Strong understanding of promotional strategies, value offerings, meal bundles, and product launches. Expertise in digital marketing, CRM, social media, paid media, and mobile marketing. Strong analytical and data interpretation skills. Experience managing marketing budgets and evaluating marketing ROI. Strong commercial acumen, including pricing, forecasting, food cost awareness, and promotional effectiveness. Excellent project management and organizational skills. Ability to manage multiple campaigns and priorities simultaneously. Strong agency management and stakeholder engagement capabilities. Outstanding presentation, communication, and interpersonal skills. Leadership potential with the ability to coach and develop team members. Fluent English required; Arabic language skills highly preferred.

Marketing Strategy & Planning: Support development and execution of annual marketing plans aligned with sales, profitability, and brand objectives. Develop strategic initiatives to increase store traffic, transactions, average check value, and delivery sales. Identify market opportunities, consumer trends, and competitive insights to drive business growth. Collaborate with leadership to establish marketing KPIs and performance targets. Brand & Campaign Management: Plan and execute integrated marketing campaigns across online and offline channels. Lead product launches, limited-time offers (LTOs), meal bundling initiatives, and promotional campaigns. Ensure brand consistency across all customer touchpoints and communication channels. Develop campaign briefs and evaluate creative concepts, artwork, and messaging to ensure alignment with brand standards. Digital Marketing & Customer Engagement: Manage digital marketing activities including: Social Media, Paid Media, Search Marketing (SEO/SEM), CRM Programs, Mobile Applications, Email Marketing. Drive customer acquisition, retention, engagement, and loyalty initiatives. Monitor and optimize campaign effectiveness using performance data and customer insights. Food Delivery & Aggregator Management: Manage relationships and marketing activations across major delivery platforms (Talabat, Deliveroo, Careem, Noon Food). Develop promotional plans and visibility strategies to maximize delivery sales and profitability. Analyze delivery performance and optimize aggregator investment and ROI. Performance Analysis & Commercial Management: Analyze sales performance, customer behavior, product mix, campaign effectiveness, and store-level results. Monitor marketing budgets and track ROI across all marketing activities. Support pricing strategies, promotional profitability analysis, sales forecasting, and cost management initiatives. Generate actionable insights and recommendations to improve business performance. Local Store Marketing & Partnerships: Develop and execute local store marketing initiatives to drive community engagement and traffic. Manage partnerships with malls, corporate organizations, schools, community groups, and local events. Coordinate sponsorships, activations, and promotional opportunities that support brand visibility and revenue growth. Stakeholder & Agency Management: Manage external partners including creative agencies, media agencies, digital agencies, PR agencies, production vendors, and influencers. Work cross-functionally with Operations, Finance, Supply Chain, IT, and Regional/Franchise teams to ensure seamless campaign execution. Build strong relationships with internal and external stakeholders to drive collaborative success. Team Leadership: Mentor, coach, and support junior marketing team members. Foster a high-performance culture through collaboration, accountability, and continuous learning. Demonstrate leadership capability and readiness to assume broader marketing responsibilities as the business grows.