Marketing Manager

Job Overview: Address Investment Real Estate Brokerage is seeking a commercially focused Marketing Manager to own lead generation and brand presence across all channels. This role is directly accountable for the volume, cost, and quality of leads delivered to the sales team, and works closely with consultants, developers, and management to convert marketing spend into transactions.  Key Responsibilities: • Own the marketing budget and report on cost per lead, lead-to-meeting rate, and marketing-attributed closings. • Plan, launch, and optimize paid campaigns across Meta, Google, TikTok, and Snapchat for off-plan launches, resale listings, and lead-gen offers. • Manage listing distribution and performance across Property Finder, Bayut, and Dubizzle, including listing quality, refresh strategy, and portal spend allocation. • Ensure clean lead flow into the CRM, with correct source attribution, routing, and follow-up SLAs agreed with sales management. • Produce and direct marketing collateral: property videos, Reels, brochures, floor plan assets, presentations, and email campaigns. • Manage the company's social media presence and content calendar, including agent personal-branding support. • Coordinate co-marketing and campaign assets with developers for new project launches. • Manage external vendors: photographers, videographers, designers, and agencies. • Maintain website content, landing pages, and SEO for high-intent local search terms. • Ensure all marketing complies with DLD/RERA advertising regulations, including Trakheesi permit requirements. • Report weekly to management on campaign performance, spend, and pipeline contribution. Requirements: • 3–5 years of marketing experience, with at least 2 years in UAE real estate or a lead-generation-driven industry. • Demonstrated hands-on ownership of Meta and Google Ads accounts, with the ability to discuss real CPL and conversion numbers from past campaigns. • Familiarity with UAE property portals and their ranking and credit systems. • Working knowledge of CRM platforms and lead attribution. • Strong content instincts: able to brief, review, and if needed produce short-form video and listing creative. • Understanding of RERA/Trakheesi advertising compliance. • Analytical, budget-disciplined, and comfortable being measured on lead outcomes rather than activity. • Excellent English; Arabic, Russian, or Hindi an advantage. Show more Show less

3–5 years of marketing experience, with at least 2 years in UAE real estate or a lead-generation-driven industry. Demonstrated hands-on ownership of Meta and Google Ads accounts, with the ability to discuss real CPL and conversion numbers from past campaigns. Familiarity with UAE property portals and their ranking and credit systems. Working knowledge of CRM platforms and lead attribution. Strong content instincts: able to brief, review, and if needed produce short-form video and listing creative. Understanding of RERA/Trakheesi advertising compliance. Analytical, budget-disciplined, and comfortable being measured on lead outcomes rather than activity. Excellent English; Arabic, Russian, or Hindi an advantage.

Own the marketing budget and report on cost per lead, lead-to-meeting rate, and marketing-attributed closings. Plan, launch, and optimize paid campaigns across Meta, Google, TikTok, and Snapchat for off-plan launches, resale listings, and lead-gen offers. Manage listing distribution and performance across Property Finder, Bayut, and Dubizzle, including listing quality, refresh strategy, and portal spend allocation. Ensure clean lead flow into the CRM, with correct source attribution, routing, and follow-up SLAs agreed with sales management. Produce and direct marketing collateral: property videos, Reels, brochures, floor plan assets, presentations, and email campaigns. Manage the company's social media presence and content calendar, including agent personal-branding support. Coordinate co-marketing and campaign assets with developers for new project launches. Manage external vendors: photographers, videographers, designers, and agencies. Maintain website content, landing pages, and SEO for high-intent local search terms. Ensure all marketing complies with DLD/RERA advertising regulations, including Trakheesi permit requirements. Report weekly to management on campaign performance, spend, and pipeline contribution.