Area Sales Manager

Job Title: Area Sales Manager – Dubai Department: Retail Operations Location: Dubai, UAE / IN & BETWEEN STORES Reports To: Head of Retail / Retail Operations Director About Carter & White Carter & White is Dubai's homegrown luxury lifestyle fashion brand, inspired by modern elegance and contemporary living. With a growing network of boutiques across the UAE and internationally, we are committed to delivering exceptional customer experiences while maintaining the highest standards of luxury retail. Role Summary The Area Sales Manager is responsible for the commercial and operational performance of Carter & White boutiques across UAE. The role focuses on driving sales growth, maximizing profitability, ensuring operational excellence, developing high-performing store teams, and delivering an exceptional luxury customer experience. The successful candidate will act as a business leader, coach, and brand ambassador, ensuring every store consistently exceeds financial and customer service expectations. Key Responsibilities Sales & Commercial Performance • Deliver monthly, quarterly and annual sales targets across all assigned stores. • Increase sales productivity through KPI management and performance coaching. • Monitor daily sales performance and implement action plans where required. • Drive conversion rate, average transaction value (ATV), units per transaction (UPT) and client retention. • Identify business opportunities and local marketing initiatives to increase revenue. • Ensure each store maximizes profitability while controlling expenses. Retail Operations • Ensure all stores comply with Carter & White operating standards. • Conduct regular store visits and operational audits. • Maintain excellence in merchandising, housekeeping and visual presentation. • Ensure inventory accuracy and stock availability. • Monitor shrinkage and implement loss prevention initiatives. • Ensure compliance with company policies and procedures. • Cross check merchandising and stock availability People Leadership • Lead, inspire and coach Store Managers and Assistant Managers. • Recruit, train and develop future retail leaders. • Conduct regular performance reviews and succession planning. • Foster a culture of accountability, ownership and continuous improvement. • Monitor staff productivity and optimize workforce planning. Customer Experience • Ensure every boutique delivers world-class luxury customer service. • Drive CRM initiatives and customer retention strategies. • Develop VIP client relationships. • Resolve escalated customer concerns professionally. • Monitor customer feedback and implement improvement initiatives. Financial Management • Manage store budgets and operating expenses. • Analyze P&L performance and recommend corrective actions. • Monitor payroll costs and productivity. • Review weekly and monthly financial reports. • Improve EBITDA through operational efficiencies. Inventory & Merchandising • Partner with Merchandising to optimize product assortment. • Monitor stock rotation and replenishment. • Reduce aged inventory. • Ensure VM standards are consistently executed. • Support seasonal launches and promotional activities. Reporting & Analytics • Prepare weekly and monthly business reviews. • Analyze: • Sales performance • Store KPIs • Labour productivity • Customer retention • Conversion • ATV • UPT • Sell-through rates • Recommend actions based on data. • Weekly action plan Health, Safety & Compliance • Ensure all stores comply with UAE labour laws and company policies. • Maintain safe working environments. • Ensure security procedures are followed. Key Performance Indicators (KPIs) • Sales Achievement (% vs Target) • Like-for-Like Sales Growth • Gross Margin • EBITDA • Conversion Rate • Average Transaction Value (ATV) • Units Per Transaction (UPT) • Customer Retention Rate • CRM Enrolment • Mystery Shopping Score • Staff Turnover • Employee Engagement • Inventory Accuracy • Shrinkage % • Visual Merchandising Audit Score • Store Compliance Score Qualifications • Master or Bachelor's degree in Business, Retail Management or related field. • Minimum 10 years retail management experience. • Minimum 3–5 years managing multiple luxury fashion stores. • Proven record of exceeding sales targets. • Strong financial and commercial acumen. • Experience managing large retail teams. • UAE retail experience preferred. • Presentation Skills - driven by Action plans Skills & Competencies • Leadership & Coaching • Luxury Retail Management • Commercial Awareness • Sales Strategy • Financial Analysis • Customer Relationship Management (CRM) • People Development • Negotiation • Visual Merchandising • Inventory Management • Problem Solving • Excellent communication skills • Strong analytical skills • Results-driven mindset Reporting Structure Brand Director / Head of Retail Operations ↓ Area Sales Manager (UAE) ↓ 8 Store Managers ↓ Sales Associates Success Profile The ideal Area Sales Manager will: • Lead by example and inspire high-performing teams. • Consistently exceed sales and profitability targets. • Build a strong clienteling culture across all stores. • Develop future retail leaders within Carter & White. • Make data-driven commercial decisions. • Deliver an exceptional luxury customer experience. • Uphold and strengthen the Carter & White brand standards in every boutique. • Performance management This role is ideal for an ambitious retail leader with a passion for luxury fashion, operational excellence, and people development, capable of managing a portfolio of eight boutiques while driving sustainable growth for Carter & White. 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Master or Bachelor's degree in Business, Retail Management or related field. Minimum 10 years retail management experience. Minimum 3–5 years managing multiple luxury fashion stores. Proven record of exceeding sales targets. Strong financial and commercial acumen. Experience managing large retail teams. UAE retail experience preferred. Presentation Skills - driven by Action plans.

Sales & Commercial Performance: deliver sales targets, drive productivity through KPI management and coaching, monitor daily performance and implement action plans, improve conversion rate, ATV, UPT and client retention, identify opportunities and local marketing initiatives, maximize profitability while controlling expenses. Retail Operations: ensure stores comply with operating standards, conduct store visits and audits, maintain merchandising and visual standards, ensure inventory accuracy and stock availability, monitor shrinkage and loss prevention, ensure policy compliance, cross-check merchandising and stock. People Leadership: lead and coach Store Managers and Assistant Managers, recruit and develop future leaders, conduct performance reviews and succession planning, foster accountability and continuous improvement, optimize workforce planning. Customer Experience: deliver world-class luxury service, drive CRM initiatives and client retention, develop VIP relationships, resolve escalations, monitor feedback and drive improvements. Financial Management: manage budgets and expenses, analyze P&L and take corrective actions, monitor payroll and productivity, review financial reports, improve EBITDA through efficiency. Inventory & Merchandising: collaborate on product assortment, monitor stock rotation and replenishment, reduce aged inventory, maintain VM standards, support seasonal launches. Reporting & Analytics: prepare weekly/monthly reviews, analyze sales performance, store KPIs, labour productivity, customer retention, conversion, ATV, UPT, sell-through, and action plans based on data. Health, Safety & Compliance: ensure UAE labour law compliance and policy adherence, maintain safe workplaces, ensure security procedures. KPIs: monitor and drive Sales Achievement, Like-for-Like Growth, Gross Margin, EBITDA, Conversion, ATV, UPT, Customer Retention, CRM Enrolment, Mystery Shopping, Staff Turnover, Employee Engagement, Inventory Accuracy, Shrinkage, Visual Merchandising and Store Compliance scores.