Growth Marketing & Business Development Manager

Position Summary The Growth Marketing & Business Development Manager is responsible for accelerating the commercial growth of The Authors Holiday Homes by expanding the managed-property portfolio, increasing direct bookings and revenue, and building high-value partnerships. The role reports directly to the CEO and combines property-owner business development, consultative sales, growth marketing, performance marketing, and commercial relationship management. Role boundary: Branding operates as a separate department. This position is not responsible for brand identity, brand positioning, visual direction, design standards, or the overall creative direction of The Authors. The role must coordinate closely with the Branding Department so that all campaigns, proposals, presentations, and sales materials follow the approved brand direction. Primary Role Objectives • Increase the number of suitable units under The Authors’ management. • Generate, qualify, and convert property-owner leads into signed management clients. • Build and manage a disciplined owner-acquisition sales pipeline from lead generation through contract signing and portfolio onboarding. • Increase direct bookings, revenue, and channel efficiency through measurable growth-marketing initiatives. • Develop corporate, tourism, travel, referral, and strategic partnerships that produce qualified demand and business opportunities. Key Responsibilities 1. Property-Owner Acquisition & Portfolio Growth • Own the end-to-end business-development and sales process for potential property owners, from lead generation and qualification through negotiation, contract signing, and successful addition of suitable units to the portfolio. • Develop and execute structured strategies to increase the number of units managed by The Authors. • Identify and generate qualified property-owner leads through targeted outreach, referrals, partnerships, events, databases, digital campaigns, market mapping, and other approved channels. • Contact potential owners, understand their properties, expectations, commercial objectives, and management requirements, and assess alignment with The Authors’ portfolio standards. • Present The Authors’ services, management model, commercial value proposition, operating approach, and proposals clearly and persuasively. • Conduct owner meetings, property discussions, site visits, presentations, negotiations, and timely follow-ups. • Prepare and coordinate commercial proposals, financial illustrations, pitch decks, and required supporting materials in collaboration with Finance, Operations, and the Branding Department. • Maintain accurate records of owner leads, opportunities, proposal stages, expected unit value, negotiation status, next actions, and conversion probability. • Convert qualified property owners into signed clients while protecting the company’s commercial, operational, and portfolio-quality requirements. • Build referral opportunities and maintain strong, professional relationships with prospective, newly signed, and existing property owners. 2. Sales Pipeline, Negotiation & Contract Conversion • Manage the property-owner sales pipeline from initial contact through qualification, property assessment, proposal, negotiation, internal approval, contract signing, and onboarding. • Set clear follow-up cadences and ensure every qualified opportunity has a documented next step and expected closing timeline. • Coordinate with the CEO and relevant departments on commercial terms, pricing assumptions, owner expectations, and exceptions requiring approval. • Identify objections and deal risks early, develop appropriate responses, and progress qualified opportunities toward closure. • Forecast expected signed units and portfolio growth based on pipeline quality, stage, probability, and target closing dates. 3. New Property Handover & Internal Coordination • Coordinate the structured handover of newly signed properties to Operations, Interior Design, Finance, Branding, and all relevant departments. • Ensure signed agreements, owner details, property information, commercial terms, access arrangements, inventories, timelines, and agreed deliverables are complete and accurately transferred. • Support the onboarding process until departmental ownership is formally accepted and the unit is ready to progress through setup, licensing, listing, and launch activities. • Track onboarding dependencies and escalate delays or gaps that could affect the planned launch date or owner experience. 4. Growth Marketing, Direct Bookings & Revenue • Develop and execute growth-marketing plans that increase direct bookings, qualified demand, revenue, and customer acquisition efficiency. • Manage performance marketing, paid advertising, search-engine optimization (SEO), email marketing, conversion-focused campaigns, landing pages, and campaign execution. • Plan and optimize campaigns across relevant digital channels based on audience quality, conversion potential, acquisition cost, and revenue contribution. • Improve website and booking-funnel performance in coordination with the relevant internal and external teams. • Develop segmented campaigns for guests, repeat customers, corporate clients, referral partners, property owners, and other priority audiences. • Use testing, data, and market insights to continuously improve campaign conversion and commercial results. 5. Partnerships, Influencers & External Suppliers • Develop corporate, tourism, travel, referral, real-estate, relocation, and strategic partnerships that generate bookings, owner leads, or other measurable commercial value. • Manage relationships with influencers, agencies, media partners, lead-generation providers, and external marketing suppliers. • Define clear scopes, deliverables, timelines, budgets, and performance expectations for external suppliers. • Evaluate partnership and influencer opportunities based on strategic fit, audience relevance, lead quality, conversion, revenue impact, and return on investment. 6. Commercial Analytics, Budget & Reporting • Monitor conversion rates, customer and owner acquisition costs, marketing ROI, owner leads, qualified opportunities, signed units, direct-booking performance, revenue contribution, and campaign results. • Prepare regular dashboards, pipeline reports, forecasts, and performance recommendations for the CEO. • Manage approved growth-marketing and business-development budgets and ensure spending is commercially justified. • Use CRM, analytics, advertising, website, and revenue data to identify opportunities, risks, and corrective actions. • Establish clear attribution and reporting standards so that lead sources, campaign outcomes, and signed-unit results can be measured a