Digital Marketing Director and Social Media Manager

Job Description September 5, 2023 Upscalent is a team of passionate software engineers who have redefined the art of home automation. Founded on the principles of innovation, creativity, and self-reliance, we provide bespoke automation solutions for high-end luxury homes. We craft customized technology solutions that cater specifically to the unique needs and desires of our clients. Whether it's integrating advanced security systems, creating personalized lighting experiences, or designing intuitive home control interfaces, we take pride in our ability to turn our clients' dreams into reality. We have never sought external funding, allowing us to maintain complete control of our vision and ensure that our solutions and services are always driven by innovation and quality. Our clients expect nothing less than perfection, and we thrive on exceeding those high expectations. We are in the business of turning houses into smart, intuitive, and luxurious homes, where technology seamlessly integrates with the lifestyle of our discerning clientele. If you possess a relentless passion for innovation, and share our dedication to exceeding the highest standards, then Upscalent is the place for you. Join us as we continue to push the boundaries of what's possible in smart home automation and create unparalleled experiences for our clients. Be part of our exceptional journey and help us shape the future of luxury living. Responsibilities In this role, you will be at the forefront of our digital marketing efforts, driving the creation and execution of compelling content that enhances our online presence. Your responsibilities will encompass: • Content Creation Excellence: Utilizing provided strategies, video content, and copy to craft high-quality, visually appealing Instagram posts, stories, and reels. Your creative flair will contribute to maintaining an engaging and consistent brand image. • Alignment with Brand Guidelines: Collaborating closely with the team to ensure that all content aligns seamlessly with our brand guidelines and overarching business objectives. Your attention to detail will be instrumental in maintaining brand consistency. • Enhanced Visual Elements: Editing and enhancing video and image content to meet our high-quality standards. Your proficiency in video editing and graphic design will play a vital role in elevating the impact of our content. • Graphics and Visual Elements: Designing captivating graphics and visual elements that complement and enhance our social media posts. Your creative designs will captivate our audience and drive engagement. • Strategic Scheduling: Skillfully scheduling content in accordance with our social media calendar. Your ability to strategically time and distribute content will optimize our reach and engagement. • Performance Monitoring: Monitoring the performance of posts and making necessary design adjustments based on data insights. Your analytical mindset will contribute to refining our content strategy for maximum impact. Requirements To excel in this role, you should bring: • Proven experience in content creation, particularly for Instagram, showcasing your ability to create engaging and visually appealing content that resonates with audiences. • Strong graphic design skills. Your designs will be the cornerstone of our online presence. • Video editing skills are a plus, allowing you to enhance the impact of our video content. • Impeccable attention to detail and a sharp eye for aesthetics, ensuring that every piece of content reflects our brand's visual identity. • The capability to work independently, manage your time effectively, and consistently meet deadlines. • Excellent communication skills, enabling seamless collaboration with cross-functional teams to bring our marketing vision to life. Upscalent provides you a chance to learn all the skills you want and work in an inclusive and collaborative work environment that values your creative input. Show more Show less

Proven experience in content creation, particularly for Instagram, showcasing your ability to create engaging and visually appealing content that resonates with audiences. Strong graphic design skills. Video editing skills are a plus, allowing you to enhance the impact of our video content. Impeccable attention to detail and a sharp eye for aesthetics, ensuring that every piece of content reflects our brand's visual identity. The capability to work independently, manage your time effectively, and consistently meet deadlines. Excellent communication skills, enabling seamless collaboration with cross-functional teams to bring our marketing vision to life.

Content Creation Excellence: Utilizing provided strategies, video content, and copy to craft high-quality, visually appealing Instagram posts, stories, and reels. Alignment with Brand Guidelines: Collaborating closely with the team to ensure that all content aligns seamlessly with our brand guidelines and overarching business objectives. Enhanced Visual Elements: Editing and enhancing video and image content to meet our high-quality standards. Graphics and Visual Elements: Designing captivating graphics and visual elements that complement and enhance our social media posts. Strategic Scheduling: Skillfully scheduling content in accordance with our social media calendar. Performance Monitoring: Monitoring the performance of posts and making necessary design adjustments based on data insights.