Social Media Marketing Manager

About Us Unique Properties is a leading luxury real estate company in Dubai, committed to delivering exceptional client experiences through innovative branding, marketing, and customer engagement strategies. Role Overview We are seeking a talented and experienced Brand & Social Media Marketing Manager to lead our brand positioning, digital presence, and content strategy across multiple platforms. This role requires a creative, strategic, and hands-on professional who can strengthen brand awareness, increase audience engagement, and drive marketing initiatives that support business growth. Key Responsibilities • Develop and implement comprehensive brand and social media strategies aligned with the company's business objectives. • Create, schedule, publish, and manage engaging content across LinkedIn, Instagram, Facebook, TikTok, YouTube, and other relevant platforms. • Oversee all branding initiatives and ensure consistency in brand identity, messaging, and visual standards across all channels. • Plan, execute, and optimize digital marketing, social media, email marketing, and offline campaigns. • Conduct market research and competitive analysis to identify emerging trends and growth opportunities. • Manage content creation and posting, including videos, graphics, blogs, photography, and promotional materials. • Collaborate with Sales, Operations, and Leadership teams to align marketing initiatives with business goals. • Monitor, analyze, and report on campaign performance, website traffic, social media analytics, and ROI, providing recommendations for continuous improvement. • Plan and execute corporate events, product launches, exhibitions, and marketing campaigns in collaboration with the Events Coordinator. • Manage marketing budgets and allocate resources effectively across campaigns and projects. • Lead, mentor, and develop the marketing team to achieve departmental and organizational objectives. • Coordinate with external agencies, designers, vendors, influencers, media partners, and suppliers for marketing support and campaign execution. • Stay up to date with the latest branding, digital marketing, social media trends, AI tools, and emerging technologies. • Develop lead generation strategies to support sales and business development initiatives. • Manage public relations, media communications, and corporate announcements to enhance the company's market presence. Requirements • Proven experience in Brand Management, Digital Marketing, and Social Media Marketing. • Strong knowledge of social media platforms, analytics tools, paid advertising, and content marketing. • Excellent communication, storytelling, copywriting, and creative thinking skills. • Experience managing multiple projects simultaneously while meeting deadlines. • Strong leadership and team management abilities. • Proficiency in marketing analytics and campaign performance reporting. • Experience in the real estate or luxury lifestyle industry is an advantage. • Bachelor's degree in Marketing, Communications, Business Administration, or a related field is preferred. Why Join Unique Properties? • Be part of one of Dubai's leading luxury real estate companies. • Lead exciting branding and digital marketing initiatives. • Work alongside a dynamic, innovative, and professional team. • Gain exposure to prestigious projects, exclusive events, and industry networking opportunities. • Enjoy a competitive salary package and employee benefits. • Opportunity for professional growth and career advancement within the organization. Show more Show less

Proven experience in Brand Management, Digital Marketing, and Social Media Marketing. Strong knowledge of social media platforms, analytics tools, paid advertising, and content marketing. Excellent communication, storytelling, copywriting, and creative thinking skills. Experience managing multiple projects simultaneously while meeting deadlines. Strong leadership and team management abilities. Proficiency in marketing analytics and campaign performance reporting. Experience in the real estate or luxury lifestyle industry is an advantage. Bachelor's degree in Marketing, Communications, Business Administration, or a related field is preferred.

Develop and implement comprehensive brand and social media strategies aligned with the company's business objectives. Create, schedule, publish, and manage engaging content across LinkedIn, Instagram, Facebook, TikTok, YouTube, and other relevant platforms. Oversee all branding initiatives and ensure consistency in brand identity, messaging, and visual standards across all channels. Plan, execute, and optimize digital marketing, social media, email marketing, and offline campaigns. Conduct market research and competitive analysis to identify emerging trends and growth opportunities. Manage content creation and posting, including videos, graphics, blogs, photography, and promotional materials. Collaborate with Sales, Operations, and Leadership teams to align marketing initiatives with business goals. Monitor, analyze, and report on campaign performance, website traffic, social media analytics, and ROI, providing recommendations for continuous improvement. Plan and execute corporate events, product launches, exhibitions, and marketing campaigns in collaboration with the Events Coordinator. Manage marketing budgets and allocate resources effectively across campaigns and projects. Lead, mentor, and develop the marketing team to achieve departmental and organizational objectives. Coordinate with external agencies, designers, vendors, influencers, media partners, and suppliers for marketing support and campaign execution. Stay up to date with the latest branding, digital marketing, social media trends, AI tools, and emerging technologies. Develop lead generation strategies to support sales and business development initiatives. Manage public relations, media communications, and corporate announcements to enhance the company's market presence.