Assistant Manager _ Marketing _ Homecentre

Dear Applicants, Homecentre Landmark group, is looking for Assistant Manager_ Marketing to join our team Job Title: Assistant Manager_ Marketing Experience: 5-7 years Location: Dubai, UAE Job Description: We're looking for a creative, strategic and social-first marketer to join our team as an Assistant Manager Marketing – Social Media. In this role you will own the organic social strategy, working at the intersection of creativity, culture and business to deliver impactful campaigns that build brand love and drive engagement. From developing platform-native content and managing agency partners to identifying emerging trends and optimizing performance, you'll play a pivotal role in shaping how our brand connects with audiences every day. Working cross-functionally with various departments and external partners, you'll ensure every campaign is executed seamlessly, and every piece of content reflects our brand while pushing creative boundaries. If you're someone who lives and breathes social media, has a strong eye for content, and loves turning trends into meaningful brand moments, this is the role for you. Key Responsibilities: • Develop and execute the organic social media strategy across all relevant platforms, ensuring alignment with brand and marketing objectives. • Partner with internal teams including Creative, Trade, Ecom to develop integrated campaigns and ensure social media is embedded across all marketing initiatives. • Manage the day-to-day relationship with the social media agency, developing clear creative briefs, overseeing campaign execution and ensuring timely delivery of high-quality work. • Develop clear creative and strategic briefs for the social media agency, providing direction on campaign objectives, content requirements, deliverables and timelines. • Own the social media content calendar, planning and publishing a balanced mix of campaign, product, topical and always-on content. • Drive innovation across social media by creating platform-native, trend-led content and continuously exploring new formats, features and technologies that enhance brand relevance and engagement. • Manage end-to-end content production across social platforms and campaign shoots, ensuring timely delivery and creative excellence. • Support store openings, product launches, seasonal campaigns, brand activations and live event coverage through social-first content and real-time storytelling. • Work closely with the Paid Media team to align organic and paid social strategies, maximising campaign performance and reach. • Lead day-to-day community management across all social platforms, ensuring timely engagement, monitoring sentiment and escalating issues where required. • Stay ahead of platform trends, algorithm updates, emerging formats and cultural moments to identify opportunities for timely and relevant content. • Monitor competitor activity and industry best practices, translating insights into recommendations that strengthen the brand's social presence. • Track and analyse social media performance across platforms with regular reports on actionable insights and optimization recommendations. • Monitor agency performance against agreed KPIs, identifying opportunities to improve creativity, efficiency and overall social media effectiveness. • Work closely with the Influencer Marketing team to develop social-first creator content that supports campaign objectives, topical moments and brand storytelling across social platforms. • Support the planning and management of social media, influencer and content production budgets, ensuring effective utilization of resources. • Ensure all social media content adheres to brand guidelines, legal and compliance requirements, and platform best practices prior to publication. • Manage publishing workflows and social media management tools, ensuring efficient execution, quality control and a consistent publishing cadence. What You'll Bring: • 4–6 years of experience in social media, content marketing or digital marketing, preferably within retail, home, lifestyle, fashion or consumer brands in the GCC. • A strong understanding of social-first storytelling and how to create content that drives engagement, builds communities and strengthens brand affinity. • Proven experience developing and executing organic social media strategies across platforms such as Instagram, TikTok, Snapchat, YouTube, Pinterest and LinkedIn. • Demonstrated experience managing end-to-end social campaigns, from planning and briefing through production, publishing and performance reporting. • Strong understanding of content production, with experience managing shoots, short-form video creation and working with creative teams and external agencies. • Experience using social media management, listening and analytics tools to monitor performance and translate insights into actionable recommendations. • Excellent copywriting, communication and stakeholder management skills, with the ability to collaborate across cross-functional teams and external partners. • Highly organised with the ability to manage multiple campaigns, priorities and deadlines in a fast-paced retail environment. • A passion for home, interiors, design and lifestyle trends, with a keen eye for aesthetics and detail. What We're Looking For: • Social-first with a passion for content and culture. • Curious, trend-savvy and always learning. • Creative, innovative and solution-oriented. • Balances creativity with commercial thinking. • Collaborative and a strong team player. • Proactive, organized and accountable. • Detail-oriented with a strong eye for quality. • Thrives in a fast-paced environment. • Passionate about creating homes people love. Show more Show less

4–6 years of experience in social media, content marketing or digital marketing, preferably within retail, home, lifestyle, fashion or consumer brands in the GCC.

Develop and execute the organic social media strategy across all relevant platforms in line with brand and marketing objectives. Partner with internal teams (Creative, Trade, Ecom) to develop integrated campaigns and ensure social is embedded across all marketing initiatives. Manage day-to-day relationship with social media agency, create clear briefs, oversee campaign execution and timely delivery of high-quality work. Develop clear creative and strategic briefs for the agency, detailing objectives, content requirements, deliverables and timelines. Own the social content calendar, planning and publishing a balanced mix of campaign, product, topical and always-on content. Drive innovation with platform-native, trend-led content and explore new formats and technologies. Manage end-to-end content production across social platforms and campaign shoots. Support store openings, product launches, seasonal campaigns, brand activations and live event coverage through social-first content. Align organic and paid social strategies with Paid Media team to maximise performance and reach. Lead day-to-day community management across platforms, monitor sentiment and escalate issues. Stay ahead of platform trends and identify opportunities for timely content. Monitor competitor activity and translate insights into recommendations. Track and analyse performance across platforms with regular reports and optimization recommendations. Monitor agency performance against KPIs and identify opportunities for improved creativity and efficiency. Collaborate with Influencer Marketing to develop social-first creator content. Help plan and manage budgets for social media, influencer and content production. Ensure content adheres to brand guidelines, legal/compliance, and platform best practices. Manage publishing workflows and social media management tools to ensure efficient execution and consistent cadence.