Marketing Manager

Job Title: Marketing Manager Reporting to: Head of Marketing Location: Dubai Business Unit: Education (K-12 / Premium School Segment) Role Overview We are looking for a strategic and hands-on Marketing Manager who can drive end-to-end marketing — from brand building to lead generation and conversion. This role goes beyond campaign execution. The ideal candidate will have a strong understanding of: • Customer acquisition funnels • Lead management and conversion • Digital ecosystem (CRM, website, automation) • Integrated marketing across channels You will work closely with internal teams including Admissions, Operations, and external partners to ensure marketing efforts translate into measurable business outcomes. Key Responsibilities 1. Marketing Strategy & Campaign Execution • Plan and execute integrated marketing campaigns to drive awareness, enquiries, and conversions • Develop clear positioning and messaging aligned with a premium brand • Manage multi-channel campaigns across digital, social, content, and offline platforms • Continuously optimise campaigns based on performance and insights 2. Lead Generation & Funnel Optimisation • Own the end-to-end customer acquisition funnel from awareness to conversion • Identify drop-off points and implement strategies to improve conversion at each stage • Work closely with Admissions to improve lead quality and conversion outcomes • Align marketing initiatives with business targets and enrolment goals 3. Digital Ecosystem & CRM • Oversee lead management processes including capture, tracking, and nurturing • Work with CRM and automation tools to streamline workflows and improve efficiency • Ensure seamless integration between website, CRM, communication channels, and sales processes • Improve website performance and conversion through UX and content optimisation 4. Content, Social & Brand Management • Drive content strategy across digital platforms including social media, website, and campaigns • Ensure consistent brand messaging across all touchpoints • Oversee content creation including copy, design, and video (internal or external) • Manage community engagement and online reputation 5. Performance Marketing & Analytics • Manage paid media across platforms such as Google and Meta • Track and analyse campaign performance and optimise for ROI • Develop dashboards and reports to monitor funnel performance and campaign effectiveness • Use insights to inform decision-making and improve future campaigns 6. Partnerships & Community Engagement • Identify and manage partnerships that support brand awareness and lead generation • Plan and execute events, activations, and community initiatives • Build relationships with external stakeholders, agencies, and vendors 7. Team & Stakeholder Management • Work closely with cross-functional teams including Admissions, IT, and Operations • Manage internal teams and external agencies to deliver campaigns effectively • Ensure alignment between marketing, sales, and business objectives Requirements • 8–10 years of experience in marketing, preferably across digital and integrated marketing • Strong understanding of customer acquisition funnels and conversion strategies • Experience working with CRM systems and marketing automation tools • Hands-on experience in campaign planning, execution, and optimisation • Strong analytical mindset with the ability to interpret data and drive decisions • Experience managing content, social media, and paid campaigns • Ability to manage multiple projects in a fast-paced environment • Strong communication and stakeholder management skills What We’re Looking For • Someone who can think beyond campaigns and focus on business impact • A marketer who understands both brand and performance • Comfortable working across strategy and execution • Curious, proactive, and driven to improve systems and outcomes How to Apply: Interested candidates can apply on our website http://fortes.co/Careers Show more Show less

8–10 years of experience in marketing, preferably across digital and integrated marketing; Strong understanding of customer acquisition funnels and conversion strategies; Experience working with CRM systems and marketing automation tools; Hands-on experience in campaign planning, execution, and optimisation; Strong analytical mindset with the ability to interpret data and drive decisions; Experience managing content, social media, and paid campaigns; Ability to manage multiple projects in a fast-paced environment; Strong communication and stakeholder management skills.

1. Marketing Strategy & Campaign Execution: Plan and execute integrated marketing campaigns to drive awareness, enquiries, and conversions; Develop clear positioning and messaging aligned with a premium brand; Manage multi-channel campaigns across digital, social, content, and offline platforms; Continuously optimise campaigns based on performance and insights. 2. Lead Generation & Funnel Optimisation: Own the end-to-end customer acquisition funnel from awareness to conversion; Identify drop-off points and implement strategies to improve conversion at each stage; Work closely with Admissions to improve lead quality and conversion outcomes; Align marketing initiatives with business targets and enrolment goals. 3. Digital Ecosystem & CRM: Oversee lead management processes including capture, tracking, and nurturing; Work with CRM and automation tools to streamline workflows and improve efficiency; Ensure seamless integration between website, CRM, communication channels, and sales processes; Improve website performance and conversion through UX and content optimisation. 4. Content, Social & Brand Management: Drive content strategy across digital platforms including social media, website, and campaigns; Ensure consistent brand messaging across all touchpoints; Oversee content creation including copy, design, and video (internal or external); Manage community engagement and online reputation. 5. Performance Marketing & Analytics: Manage paid media across platforms such as Google and Meta; Track and analyse campaign performance and optimise for ROI; Develop dashboards and reports to monitor funnel performance and campaign effectiveness; Use insights to inform decision-making and improve future campaigns. 6. Partnerships & Community Engagement: Identify and manage partnerships that support brand awareness and lead generation; Plan and execute events, activations, and community initiatives; Build relationships with external stakeholders, agencies, and vendors. 7. Team & Stakeholder Management: Work closely with cross-functional teams including Admissions, IT, and Operations; Manage internal teams and external agencies to deliver campaigns effectively; Ensure alignment between marketing, sales, and business objectives.