Assistant Marketing Manager

About the Company We are seeking a highly organized and commercially minded Assistant Marketing Manager to support the execution of integrated marketing campaigns across multiple channels. This role is ideal for a hands-on marketing professional with experience in the UAE market who thrives in a fast-paced environment and enjoys managing campaign execution from concept to completion. About the Role The successful candidate will have a strong background in coordinating multi-channel campaigns, managing agencies and vendors, analyzing performance data, and driving measurable business results. This role requires an execution-focused professional who can manage multiple priorities simultaneously while maintaining exceptional attention to detail and stakeholder management. Responsibilities Marketing Campaign Execution • Plan, coordinate, and execute integrated marketing campaigns across digital, social media, CRM, delivery platforms, in-store, local store marketing (LSM), and promotional channels. • Support the development and implementation of annual marketing calendars, seasonal campaigns, product launches, and promotional initiatives. • Ensure campaigns are delivered on time, within budget, and in line with approved marketing objectives. • Manage multiple concurrent campaigns while maintaining high execution standards. Project & Stakeholder Management • Coordinate with internal departments, external agencies, suppliers, production partners, and operational teams to ensure seamless campaign execution. • Develop campaign timelines, execution trackers, and project plans to monitor deliverables and deadlines. • Manage agency relationships and ensure accountability for campaign execution, creative development, and performance delivery. • Identify potential execution risks and proactively implement corrective actions. Local Store Marketing (LSM) • Execute local store marketing activities designed to increase customer traffic and sales performance. • Partner with operational teams to implement local promotions, community activations, and store-specific marketing initiatives. • Conduct regular field visits to assess execution quality, promotional compliance, and brand standards. • Monitor and evaluate the effectiveness of local marketing activities and recommend improvements. Digital & Customer Marketing • Coordinate digital marketing campaigns across social media, CRM, email marketing, and customer engagement platforms. • Support customer acquisition, retention, and loyalty initiatives through targeted marketing activities. • Work with agencies and content partners to develop engaging marketing content and promotional materials. • Assist in the execution of influencer and partnership campaigns when required. Performance Analysis & Reporting • Track and evaluate campaign performance against established KPIs. • Analyze sales trends, customer behavior, transaction growth, promotional redemption rates, and campaign ROI. • Prepare regular performance reports, dashboards, presentations, and post-campaign evaluations for management review. • Use advanced Excel functions and reporting tools to transform data into actionable insights. Market Intelligence • Monitor competitor activities, consumer trends, media developments, and market opportunities. • Analyze campaign effectiveness and identify opportunities to improve performance and customer engagement. • Provide recommendations based on market research, customer insights, and business performance data. Budget & Vendor Management • Support the management of marketing budgets and campaign expenditures. • Coordinate with suppliers and vendors to ensure quality delivery of marketing materials and services. • Manage purchase orders, quotations, invoices, and marketing-related documentation. • Monitor vendor performance and maintain strong working relationships with key partners. Qualifications Education • Bachelor's Degree in Marketing, Business Administration, Communications, or a related field. Experience • 3–5 years of marketing experience with a minimum of 2 years in the UAE market. • Experience in FMCG, retail, hospitality, restaurant, QSR, or consumer-focused industries preferred. • Proven track record of executing multi-channel marketing campaigns from planning through implementation. • Experience working with external agencies, suppliers, and media partners. Required Skills Technical Skills • Advanced Microsoft Excel skills including Pivot Tables, VLOOKUP/XLOOKUP, reporting, and data analysis. • Strong PowerPoint presentation and reporting capabilities. • Experience analyzing campaign performance, sales data, and ROI metrics. • Familiarity with CRM, loyalty programs, digital marketing, and delivery platform promotions is highly advantageous. Preferred Skills • Competencies • Strong project management and organizational skills. • Excellent stakeholder management and communication abilities. • Ability to manage multiple projects under tight deadlines. • Commercially focused with strong analytical and problem-solving skills. • Proactive, detail-oriented, and execution-driven. • Strong understanding of UAE consumer behavior, market trends, seasonal campaigns, and local marketing dynamics. You may also register your profile through our website and apply here: https://nadia-me.com/job/details/588 Show more Show less

Bachelor's Degree in Marketing, Business Administration, Communications, or a related field. 3–5 years of marketing experience with a minimum of 2 years in the UAE market. Experience in FMCG, retail, hospitality, restaurant, QSR, or consumer-focused industries preferred. Proven track record of executing multi-channel marketing campaigns from planning through implementation. Experience working with external agencies, suppliers, and media partners.