Digital Performance Marketing Manager

Sunset Hospitality Group (SHG) is a leading multinational lifestyle hospitality group, with a wide portfolio encompassing Hotels & Resorts, Restaurants, Beach Clubs, Nightclubs, Fitness Centers, and more. SHG operates over 112 properties in 26 countries with a commitment to deliver authentic and diverse hospitality experiences that bring people together, all around the world. We are seeking a high-calibre Digital Performance Marketing Manager for our Corporate Marketing Department, responsible for driving measurable business growth through data-driven digital marketing strategies. This role focuses on analyzing, optimizing, and reporting on paid and owned digital channels to improve ROI, customer acquisition, and conversion performance. Working closely with the Corporate Marketing Team, this role translates performance insights into strategic recommendations that support corporate marketing objectives . Key Responsibilitie s: Digital Performance & Optimizati • on:Monitor and optimize performance across digital channels including paid search, paid social, display, programmatic, SEO, email, and website analyti • cs.Analyze funnel performance (awareness → conversion → retention) and identify opportunities to improve efficiency and sc • aleConduct testing on ads, landing pages, creatives, and messaging to improve conversion ra • tesManage budgets and pacing to ensure optimal allocation and ROI Analytics & Report • ing:Develop and maintain performance dashboards using tools such as Tableau, Power BI, • etc.Track KPIs, conversion rates, engagement, and attribution met • ricsDeliver weekly, monthly, and quarterly performance reports to the Corporate Marketing Team and senior stakehol • dersTranslate complex data into clear, actionable insights and executive-level summa ries Strategy & Planning Sup • port:Support the Corporate Marketing Team in digital strategy development, campaign planning, and foreca • stingIdentify trends, insights, and growth opportunities using first- and third-party • dataProvide competitive and market performance analysis to inform strategic deci • sionsCollaborate on annual marketing plans and performance ta rgets Cross-Functional Collabo • rationPartner with brand, content, CRM, sales, and external agencies to ensure alignment between performance and brand obje • ctivesWork with web and product teams to improve site performance and conversion • pathsSupport data governance and tagging implemen tation Who We're Look • ing ForBachelor’s degree in marketing, Business, Analytics, Economics, or a related • field.5–6 years of experience in digital performance marketing, analytics, or marketing intelligence, with at least 2 years in simila • r role.Experience reporting to senior marketing leadership or executive stake • holdersStrong proficiency in Google Analytics and digital ad platforms (Google Ads, Meta, LinkedIn • , etc.)Experience with marketing attribution models and performance forec • asting.Advanced Excel/Sheets skills, good experience in working with dashboard and P • ower BIAbility to leverage Power BI and marketing dashboards to drive data-led decisions and optimize marketing • spend.Strong analytical & critical- thinking • skillsAbility to communicate insights clearly to non-technical stake • holdersHighly organized, detail-oriented, and results-focused and can work in a highly fast-pased, performance-driven envi ronment Show more Show less

Bachelor’s degree in marketing, Business, Analytics, Economics, or a related field. 5–6 years of experience in digital performance marketing, analytics, or marketing intelligence, with at least 2 years in a similar role. Experience reporting to senior marketing leadership or executive stakeholders. Strong proficiency in Google Analytics and digital ad platforms (Google Ads, Meta, LinkedIn, etc.). Experience with marketing attribution models and performance forecasting. Advanced Excel/Sheets skills, good experience in working with dashboard tools and Power BI. Ability to leverage Power BI and marketing dashboards to drive data-led decisions and optimize marketing spend.

Monitor and optimize performance across digital channels including paid search, paid social, display, programmatic, SEO, email, and website analytics. Analyze funnel performance (awareness → conversion → retention) and identify opportunities to improve efficiency and scale. Conduct testing on ads, landing pages, creatives, and messaging to improve conversion rates. Manage budgets and pacing to ensure optimal allocation and ROI. Develop and maintain performance dashboards using tools such as Tableau, Power BI, etc. Track KPIs, conversion rates, engagement, and attribution metrics. Deliver weekly, monthly, and quarterly performance reports to the Corporate Marketing Team and senior stakeholders. Translate complex data into clear, actionable insights and executive-level summaries. Support the Corporate Marketing Team in digital strategy development, campaign planning, and forecasting. Identify trends, insights, and growth opportunities using first- and third-party data. Provide competitive and market performance analysis to inform strategic decisions. Collaborate on annual marketing plans and performance targets. Partner with brand, content, CRM, sales, and external agencies to ensure alignment between performance and brand objectives. Work with web and product teams to improve site performance and conversion paths. Support data governance and tagging implementation.