Senior Product Manager – Biosimilars

JOB TITLE: Senior Product Manager – Biosimilars DEPARTMENT: Marketing REPORTING TO: Gulf, Levant & Iraq Head of Marketing LOCATION: Dubai, United Arab Emirates Scope: Gulf Countries Role Summary The Senior Product Manager – Biosimilars will be responsible for leading the strategic planning, commercialization and lifecycle management of Jamjoom Pharma's Biosimilars portfolio across the UAE & Gulf Markets. The role will drive sustainable business growth through strategic brand planning, market development, successful product launches, stakeholder engagement, and cross-functional leadership. The successful candidate will possess strong expertise in biosimilars, biologic therapies, help the market access initiatives, patient journey optimization, and the UAE healthcare ecosystem. Working closely with cross functional teams, i.e. Medical Affairs, Market Access, Regulatory, Sales, Supply Chain and external stakeholders, the Senior Product Manager will ensure successful commercialization while maintaining the highest standards of scientific integrity and compliance. Responsibilities Strategic Brand Leadership • Develop and execute annual strategic and operational brand plans aligned with company objectives. • Lead the commercialization strategy for the Biosimilars portfolio across all customer segments. • Identify growth opportunities through market analysis, customer segmentation and lifecycle management. • Develop competitive strategies to maximize market share against other biologics and competing biosimilars. • Monitor market dynamics, treatment guidelines, competitive activities and healthcare policies to identify emerging opportunities and risks. Commercial Excellence • Drive brand performance by developing effective promotional campaigns and customer engagement strategies. • Develop sales forecasts, demand plans and business cases to support commercial decision-making. • Monitor sales performance, KPIs, promotional investments and return on investment, implementing corrective actions when required. • Develop promotional materials, digital campaigns, scientific tools and omnichannel engagement programs. • Support successful product launches, line extensions and lifecycle initiatives. Scientific & Clinical Leadership • Maintain strong scientific knowledge of biologics, biosimilars management. • Translate clinical data into compelling value propositions tailored to physicians, payers and healthcare institutions. • Ensure all promotional materials accurately reflect current scientific evidence and comply with regulatory requirements. Market Access & Stakeholder Engagement • Collaborate closely with Market Access teams to support pricing, reimbursement, formulary inclusion and public/private sector access strategies. • Develop value-based messaging demonstrating the clinical, economic and healthcare system benefits of biosimilars. • Build and maintain strong relationships with Gastroenterologists, Key Opinion Leaders (KOLs), pharmacists, procurement stakeholders, hospital decision-makers and healthcare authorities. • Support Medical Affairs in identifying and developing local experts, speakers and scientific advocates. Cross-functional Leadership • Lead cross-functional launch readiness across Marketing, Sales, Medical Affairs, Regulatory, Market Access, Supply Chain and Finance. • Partner with Supply Chain to optimize demand forecasting, product availability and inventory management. • Support Sales Force Excellence through training, coaching and ongoing scientific updates. • Influence cross-functional teams to achieve business objectives without direct reporting authority. Business Intelligence • Utilize market research, IQVIA and other business intelligence tools to generate actionable insights. • Analyse customer behaviour, prescribing trends and competitive performance to optimize brand strategy. • Develop dashboards and performance reports for senior management. • Make sound business recommendations despite ambiguity or incomplete market information. Compliance & Governance • Ensure all promotional activities comply with UAE regulations, Jamjoom Pharma SOPs and applicable ethical standards. • Promote a culture of compliance, integrity and scientific excellence across all marketing activities. Qualifications Education • Bachelor’s degree in pharmacy (mandatory). • MBA or postgraduate qualification in Marketing is preferred. Experience • Minimum 10 years of experience working in pharmaceutical industry. • Minimum 3 -5 years of Brand Management experience within specialty /Biosimilar pharmaceuticals. • Demonstrated experience in biosimilars and/or biologic therapies is required. • Proven track record of successful product launches and commercialization. • Experience working across private, institutional and market access environments within the UAE. • Experience working with cross-functional teams including Medical Affairs, Market Access, Regulatory and Supply Chain. Technical Knowledge • Strong scientific knowledge of biologics, biosimilars and immunology. • Deep understanding of biosimilar development, regulatory pathways, interchangeability concepts and healthcare economics. • Strong understanding of UAE healthcare system, reimbursement landscape and hospital procurement processes. • Prior experience with IQVIA, business intelligence tools and advanced market analytics. • Strong knowledge of digital marketing, CRM platforms and omnichannel engagement. • Advanced Microsoft Excel and PowerPoint skills. Show more Show less

Qualifications: Education – Bachelor’s degree in pharmacy (mandatory). MBA or postgraduate qualification in Marketing is preferred. Experience – Minimum 10 years of experience in the pharmaceutical industry; minimum 3-5 years of Brand Management experience within specialty / Biosimilar pharmaceuticals; demonstrated experience in biosimilars and/or biologic therapies is required; proven track record of successful product launches and commercialization; experience working across private, institutional and market access environments within the UAE; experience working with cross-functional teams including Medical Affairs, Market Access, Regulatory and Supply Chain. Technical knowledge – strong scientific knowledge of biologics, biosimilars and immunology; deep understanding of biosimilar development, regulatory pathways, interchangeability concepts and healthcare economics; strong understanding of UAE healthcare system, reimbursement landscape and hospital procurement processes; prior experience with IQVIA, business intelligence tools and advanced market analytics; strong knowledge of digital marketing, CRM platforms and omnichannel engagement; advanced Microsoft Excel and PowerPoint skills.

Strategic Brand Leadership: Develop and execute annual strategic and operational brand plans aligned with company objectives. Lead the commercialization strategy for the Biosimilars portfolio across all customer segments. Identify growth opportunities through market analysis, customer segmentation and lifecycle management. Develop competitive strategies to maximize market share against other biologics and competing biosimilars. Monitor market dynamics, treatment guidelines, competitive activities and healthcare policies to identify emerging opportunities and risks. Commercial Excellence: Drive brand performance by developing effective promotional campaigns and customer engagement strategies. Develop sales forecasts, demand plans and business cases to support commercial decision-making. Monitor sales performance, KPIs, promotional investments and ROI, implementing corrective actions when required. Develop promotional materials, digital campaigns, scientific tools and omnichannel engagement programs. Support successful product launches, line extensions and lifecycle initiatives. Scientific & Clinical Leadership: Maintain strong scientific knowledge of biologics, biosimilars management. Translate clinical data into compelling value propositions tailored to physicians, payers and healthcare institutions. Ensure all promotional materials accurately reflect current scientific evidence and comply with regulatory requirements. Market Access & Stakeholder Engagement: Collaborate with Market Access teams to support pricing, reimbursement, formulary inclusion and public/private sector access strategies. Develop value-based messaging demonstrating the clinical, economic and healthcare system benefits of biosimilars. Build and maintain relationships with Gastroenterologists, KOLs, pharmacists, procurement stakeholders, hospital decision-makers and healthcare authorities. Support Medical Affairs in identifying and developing local experts, speakers and scientific advocates. Cross-functional Leadership: Lead cross-functional launch readiness across Marketing, Sales, Medical Affairs, Regulatory, Market Access, Supply Chain and Finance. Partner with Supply Chain to optimize demand forecasting, product availability and inventory management. Support Sales Force Excellence through training, coaching and ongoing scientific updates. Influence cross-functional teams to achieve business objectives without direct reporting authority. Business Intelligence: Utilize market research, IQVIA and other BI tools to generate actionable insights. Analyze customer behavior, prescribing trends and competitive performance to optimize brand strategy. Develop dashboards and performance reports for senior management. Make sound business recommendations despite ambiguity or incomplete market information. Compliance & Governance: Ensure all promotional activities comply with UAE regulations, Jamjoom Pharma SOPs and applicable ethical standards. Promote a culture of compliance, integrity and scientific excellence across all marketing activities.