Product Marketing - Senior Manager

Job Description Help Us Build The Future of Travel At Airalo, we're making it easier for people to stay connected wherever they travel. As the world's first eSIM store, we help millions of travelers access affordable mobile data in 200+ countries and regions around the world. Today, we're a team of 400+ people across 60+ countries, building a product used by travelers every day. We've grown quickly, but we've worked hard to keep what matters: trust, ownership, and the freedom for people to do great work without unnecessary layers or bureaucracy. We're fully remote by design, genuinely global, and united by a shared mission to make travel simpler for everyone. Your Next Destination • Location: Remote, anywhere in Spain, the UK, or the UAE. • Contract: • Spain: Full-time, permanent contrato indefinido via Deel (our employer of record in Spain) • UK: Full-time, permanent (local contract) • UAE: Full-time, permanent via Deel (our employer of record in the UAE) • Benefits: Learn more about our benefits here in this link - https://airalo-public.notion.site/Benefits-25396a97ffca81fb9bc1f0be479f1be3?pvs=74 • Languages: English is our main working language day to day, so you'll need to be comfortable communicating in it both in meetings and async. Benefits Benefits Curious what it's actually like to work at Airalo? We've put together a guide for each of the hubs we hire from most, covering our benefits, remote culture, employment setup, and what our team values most: • Life at Airalo • España : https://airalo-public.notion.site/life-at-airalo-espana • Life at Airalo • United Kingdom : https://airalo-public.notion.site/life-at-airalo-united-kingdom • Life at Airalo • United Arab Emirates : https://airalo-public.notion.site/life-at-airalo-united-arab-emirates As the Senior Manager of Product Marketing, you will own how Airalo positions, launches, and grows its product portfolio globally. You'll be the connective tissue between Product, Growth, CRM, Partnerships, and Customer Support — ensuring every team has the messaging, information, and enablement they need to sell and support our products effectively. This is position reports into the Chief Growth Officer. You will shape the PMM function, set the strategic direction for how we bring our connectivity to market, and directly drive adoption, engagement, and monetization across the Airalo lifecycle. What You'll Do Product Positioning & Messaging • Own Airalo's product narrative: define clear, differentiated positioning for each product and customer segment (B2C travelers, B2B partners, enterprise). • Develop and maintain a messaging framework that scales across channels, markets, and languages. • Ensure consistency between product value and how it's communicated externally. Go-To-Market Strategy & Customer Insights • Lead GTM planning for new products, features, and market expansions — from strategy through execution. • Partner with Growth, CRM, and Partnerships to design integrated launch plans with clear goals, channels, and success metrics. • Where relevant, develop partner-specific GTM motions in coordination with the Partnerships team. • Build and maintain a deep understanding of Airalo's customers, segments, and buying behaviors. • Commission and synthesize market research, competitive analysis, and customer feedback to inform product and marketing strategy. • Serve as the internal voice of the customer across Product, Marketing, and Leadership. Product Adoption & Lifecycle Marketing • Drive strategies to increase activation, engagement, upsell, and retention across the customer lifecycle. • Work with CRM, Growth and Product to design lifecycle campaigns grounded in product value and behavioral data. • Identify and close gaps between product capability and customer awareness/usage. Product Launch, Planning Support & Enablement • Partner with Product Management on roadmap planning to ensure marketing is integrated early. • Define launch tiers and coordinate cross-functional readiness across Marketing, Support, Sales, and Partnerships. • Own launch retrospectives and continuously improve the launch playbook. • Equip Growth, CRM, Partnerships, and Customer Support with positioning guides, competitive battlecards, objection-handling materials, and product updates. • Ensure internal teams can speak confidently and accurately about Airalo products. • Build a cadence for keeping teams current as the product evolves. • Develop structured training programs so that customer-facing teams deeply understand the product. • Create onboarding materials for new hires in GTM roles. • Partner with L&D (if applicable) to scale training delivery. What You'll Bring • 8+ years of product marketing experience, including senior leadership in a high-growth tech, consumer, or marketplace company. • Proven track record of owning end-to-end GTM strategy for complex or global products. • Strong ability to distill complex products into clear, compelling messaging for diverse global audiences. • Experience working cross-functionally across Product, Growth, CRM, Sales, and Support. • Data-fluent: comfortable using analytics and research to drive decisions and measure impact. • Excellent written and verbal communication skills; executive-level presentation skills. • Experience in travel, mobile, fintech, or marketplace businesses is a plus. • Comfortable working in a remote-first, globally distributed environment. • Experience managing both B2C and B2B/B2C products, with a primary focus on B2C. • Extensive experience with multi-country product coverage, including managing products and users across multiple regions (global experience is a plus). £88,500 - £119,500 a year At Airalo, we believe in roaming-free recruitment. Just as we provide clear connectivity for travelers, we provide clear salary ranges for our candidates. 🌍 Given this role is remote and available to candidates across some countries in Europe, this range represents the full salary range for this role across our available locations in the EU. To ensure equity based on where you reside we use a tiered location model: 📍 UK: £88,500 - £119,500 📍 Spain: €65,000 - €85,000 Your Home Destination: 🛫 Specific salary ranges used in offers are determined by where you reside. We’re committed to discussing these ranges openly during your first call with our Talent to ensure we’re aligned for takeoff! 🎒✨ If you're interested in this role, please apply to the ad. Why People Join Us 🇪🇸 Why people join us in Spain We started Airalo to make staying connected effortless, wherever you are in the world. Today, millions of travelers rely on our eSIMs, and many of the people building the product were customers first. Our team

8+ years of product marketing experience, including senior leadership in a high-growth tech, consumer, or marketplace company. Proven track record of owning end-to-end GTM strategy for complex or global products. Strong ability to distill complex products into clear, compelling messaging for diverse global audiences. Experience working cross-functionally across Product, Growth, CRM, Sales, and Support. Data-fluent: comfortable using analytics and research to drive decisions and measure impact. Excellent written and verbal communication skills; executive-level presentation skills. Experience in travel, mobile, fintech, or marketplace businesses is a plus. Comfortable working in a remote-first, globally distributed environment. Experience managing both B2C and B2B/B2C products, with a primary focus on B2C. Extensive experience with multi-country product coverage, including managing products and users across multiple regions (global experience is a plus).

Own Airalo's product narrative and messaging; define differentiated product positioning for each product and customer segment (B2C travelers, B2B partners, enterprise). Develop and maintain a messaging framework that scales across channels, markets, and languages. Ensure consistency between product value and external communication. Lead GTM planning for new products, features, and market expansions from strategy through execution. Partner with Growth, CRM, and Partnerships to design integrated launch plans with clear goals, channels, and success metrics. Build and maintain deep understanding of Airalo's customers, segments, and buying behaviors. Commission and synthesize market research, competitive analysis, and customer feedback to inform product and marketing strategy. Serve as internal voice of the customer across Product, Marketing, and Leadership. Drive activation, engagement, upsell, and retention across the lifecycle. Design lifecycle campaigns with CRM, Growth and Product. Identify and close gaps between product capability and customer awareness/usage. Partner with Product Management on roadmap planning to ensure marketing is integrated early. Define launch tiers and coordinate cross-functional readiness across Marketing, Support, Sales, and Partnerships. Own launch retrospectives and continuously improve the launch playbook. Equip teams with positioning guides, battlecards, objection-handling materials, and product updates. Ensure internal teams can speak confidently about Airalo products and keep teams current as the product evolves. Develop structured training programs for GTM roles and onboarding materials for new hires; collaborate with L&D to scale training delivery.