Marketing Manager

Digital Marketing Manager – Kirpa Properties LLC Location: Business Bay, Dubai) About the Role Kirpa Properties is hiring a Digital Marketing Manager to own Meta and YouTube campaigns for our luxury real estate brokerage. If you use Claude daily, you're hungry to learn, and you can optimize ROAS—this role is built for you. Experience level is flexible (6 months to 5+ years); we value AI skills + potential over years on a resume. What makes this different: AI (Claude, ChatGPT) is your primary tool, not a future skill. You'll spend 20–30% of your time using AI to ideate copy, analyze performance, and solve problems. This is an AI-native role. Your focus: • Meta & YouTube campaigns ($10k+ monthly budgets across both platforms) • AI-powered optimization (Claude for ideation, copywriting, performance analysis) • ROAS obsession (track metrics daily, optimize weekly, report monthly) • Cross-team collaboration (6 sales pods, creative team, CRM automation) Key Responsibilities • Build and optimize multi-asset Meta (Facebook/Instagram) campaigns targeting luxury property buyers • Execute quarterly YouTube campaigns (TrueView, Shorts, channel optimization) • Own paid social budget (~AED 50,000 monthly); shift spend weekly based on performance • Use Claude daily for campaign ideation, creative variants, anomaly detection, and reporting • Run continuous A/B tests; document learnings in shared playbook • Brief creative team on campaign direction; diagnose and fix creative fatigue • Partner with sales pods on lead quality feedback and audience refinement • Present monthly performance to leadership (ROAS, CPA, lead volume by property type) Required Qualifications ✓ Daily Claude or ChatGPT user — Non-negotiable. You write system prompts, iterate on outputs, integrate AI into your workflow. ✓ 6+ months digital marketing experience — Paid social, YouTube, or performance marketing (we value skills + AI proficiency over years) ✓ Hands-on Meta OR YouTube campaign experience — You've built campaigns, managed audiences, run A/B tests, analyzed results ✓ Data-driven mindset — Google Analytics, platform native dashboards; you dig into metrics, not surface-level reporting ✓ Google Sheets comfortable — Pivot tables, formulas, dashboard building ✓ Performance optimizer — You diagnose why campaigns underperform and propose data-backed fixes ✓ Clear communicator — Write ad copy, strategic briefs, performance reports (English fluency) Nice-to-Have • Luxury goods, high-ticket SaaS, or real estate marketing experience • YouTube Certified Partner or Creator Program background • n8n, Zapier, or automation platform experience • Knowledge of Dubai property market • TikTok or Pinterest ads experience About Kirpa Properties Founded 2025 | ~37 agents across 5 sales pods | Top channel partner for Sobha, DAMAC We're a content-led, data-driven luxury real estate brokerage built on automation, AI, and performance obsession. We run n8n workflows, AI email agents, real-time sales dashboards, and a creator platform (The Kirpa Show). If you love moving fast, testing constantly, and using AI to scale—you'll fit here. Built on loyalty and trust. 🌟 How to Apply Send your CV + cover letter to: [email protected] Subject: Digital Marketing Manager – [Your Name] Include: • Resume/CV • 1 example of your best Meta or YouTube campaign (link + 2-3 line explanation) • Screenshot of how you use Claude/ChatGPT in marketing Quick Q&A Q: I only have 6–12 months of marketing experience. Can I apply? A: Yes. We care more about AI skills + your ability to learn than years on a resume. If you use Claude daily and have shipped at least one campaign (Meta or YouTube), apply. Q: Do I need real estate experience? A: Nope. Marketing fundamentals + ability to learn fast is enough. We'll teach you the luxury property market. Q: How much AI is really required? A: Daily. 20–30% of your time using Claude for ideation, copywriting, analysis. If you're not already using it, this role has a learning curve. Q: Is this remote? A:—6 days office (Business Bay, Dubai) Show more Show less

Daily Claude or ChatGPT user — Non-negotiable. You write system prompts, iterate on outputs, integrate AI into your workflow. 6+ months digital marketing experience — Paid social, YouTube, or performance marketing (we value skills + AI proficiency over years). Hands-on Meta OR YouTube campaign experience — You've built campaigns, managed audiences, run A/B tests, analyzed results. Data-driven mindset — Google Analytics, platform native dashboards; you dig into metrics, not surface-level reporting. Google Sheets comfortable — Pivot tables, formulas, dashboard building. Performance optimizer — You diagnose why campaigns underperform and propose data-backed fixes. Clear communicator — Write ad copy, strategic briefs, performance reports (English fluency).