Digital Marketing Specialist

We are looking for a Digital and Performance Marketing Specialist to join our marketing team and contribute in a dynamic, fast-paced PropTech and real estate training environment. The ideal candidate will be responsible for the strategic development, execution, and data-driven management of all digital marketing channels across ADRES and its ventures, including ThinkProp. This role is crucial for generating qualified leads, enhancing brand awareness for our programmes and products, and ensuring seamless integration between marketing technology and sales operations. The ideal candidate possesses deep, specialized expertise across multiple paid and organic digital disciplines. Key Responsibilities Paid Social - Meta • Design and execute lead generation campaigns with the lowest CPL and highest conversion rates. • Help in briefing and deploying creative assets (statics and videos) across various formats and ad placements. • Utilize advanced bio and geo targeting features, including custom and lookalike audiences, to drive high-quality leads. • Create and integrate instant lead forms with the CRM. • Track and report on campaign performance metrics and KPIs. Paid Search and SEM • Develop, execute, and manage high-intent advertising campaigns across Google Search Ads and other search engines as required, such as Yandex and Bing. • Conduct continuous keyword research, bidding strategy management, and ad copy optimization to achieve the lowest CPL and highest conversion rate. • Develop and manage bio and geo targeting strategies. • Utilize audiences and custom segments in conjunction with search campaigns to refine targeting. Display and Programmatic • Co-plan and manage retargeting campaigns and audience outreach using Google Display Network and third-party programmatic platforms. • Help in briefing and deploying creative assets (banners, videos) across various websites and apps to increase brand visibility and drive consideration. Paid Social - TikTok and Snapchat • Develop and manage high-impact video advertising campaigns on TikTok and Snapchat to capture relevant professional and consumer audiences across our ventures. • Stay current with platform trends and collaborate with the content team to produce authentic, short-form video content. • Track and report on campaign performance metrics and KPIs. Lead Management and CRM • Track and monitor lead qualification on a daily basis across all channels within the CRM. • Apply modern CRM automations and journey-building skills to support lead nurturing across B2C and B2B pipelines. • Work closely with the sales team to maintain lead quality standards, ensure accurate tracking of lead status, and optimize lead routing rules. • Manage and clean the CRM database to ensure data accuracy. • Produce weekly and monthly reports and dashboards. Email Marketing, Nurturing, and Customer Base • Execute and optimize intelligent email marketing campaigns, including newsletters, programme launch announcements, and segmented nurturing flows. • Maintain awareness of email templates and rendering across common email clients and devices. • Support strategies for building and segmenting the customer base for cross-selling, re-engagement, and retention marketing. AI Tools, Automation, and Integrations • Identify opportunities to integrate AI and automation tools to accelerate deliverables and support smooth integration across digital touchpoints. • Help integrate various marketing technologies to ensure clean data exchange between platforms. • Drive efficiency by automating repetitive manual tasks and reducing reliance on manual tracking sheets. Analytics and Reporting • Manage the setup, verification, and maintenance of tracking codes on Google Tag Manager and conversion pixels across all digital assets. • Develop comprehensive, actionable reports and dashboards, analyzing performance across all channels (CPL, ROI, conversion funnel analysis). SEO and Content • Develop and implement holistic SEO strategies including technical on-page practices and off-page optimization. • Collaborate on content creation to ensure all new content is optimized for targeted keywords across real estate, PropTech, and professional training verticals. Required Technical Skills and Qualifications • Bachelor's degree in Marketing, Business, Digital Media, or a related field. • Minimum of 4-6 years of specialized experience in digital marketing roles, preferably within real estate, PropTech, education, or a professional services environment. • Strong working knowledge of CRM software, integrations, and marketing automation. • Highly analytical, data-driven mindset with exceptional attention to detail. • Excellent project management and communication skills. • Proven ability to manage multi-channel budgets efficiently. • Experience with MoEngage, CleverTap, or Infobip automation platforms. • Experience with SendGrid email setup and domain authentication. • Experience using Sprinklr or Hootsuite for social media management. • Strong understanding of UTMs, attribution models, and conversion tracking. • Experience with WhatsApp automation journeys. • Knowledge of ASO (App Store Optimization). • Strong reporting and dashboard creation skills. About ADRES Advanced Real Estate Services (ADRES) is a leading UAE-based PropTech and AI venture builder, supporting digital transformation in the real estate sector through innovation, training, and data-driven solutions. ADRES serves as a key technical and strategic partner for several government and non-government entities across the UAE and plays a pivotal role in advancing the PropTech ecosystem across the region. About ThinkProp ThinkProp is an ADRES company and the UAE's first government-accredited real estate training institute, offering certified programmes approved by the Department of Municipalities and Transport (DMT). It aims to empower real estate and engineering professionals through structured education, qualification pathways, and skills development. Show more Show less

Bachelor's degree in Marketing, Business, Digital Media, or a related field. Minimum of 4-6 years of specialized experience in digital marketing roles, preferably within real estate, PropTech, education, or a professional services environment. Strong working knowledge of CRM software, integrations, and marketing automation. Highly analytical, data-driven mindset with exceptional attention to detail. Excellent project management and communication skills. Proven ability to manage multi-channel budgets efficiently. Experience with MoEngage, CleverTap, or Infobip automation platforms. Experience with SendGrid email setup and domain authentication. Experience using Sprinklr or Hootsuite for social media management. Strong understanding of UTMs, attribution models, and conversion tracking. Experience with WhatsApp automation journeys. Knowledge of ASO (App Store Optimization). Strong reporting and dashboard creation skills.

Paid Social - Meta: Design and execute lead generation campaigns with the lowest CPL and highest conversion rates; briefing and deploying creative assets; utilize advanced bio and geo targeting to drive high-quality leads; create and integrate instant lead forms with the CRM; track and report on campaign performance metrics and KPIs. Paid Search and SEM: Develop, execute, and manage high-intent campaigns across Google Search Ads and other engines; conduct keyword research, bidding, and ad copy optimization; develop and manage bio and geo targeting strategies; utilize audiences and custom segments to refine targeting. Display and Programmatic: Co-plan and manage retargeting campaigns and audience outreach; briefing and deploying creative assets across websites and apps. Paid Social - TikTok and Snapchat: Develop and manage high-impact video ads; stay current with platform trends; track and report on KPIs. Lead Management and CRM: Track lead qualification across channels; apply CRM automations and journey-building for nurturing; collaborate with sales to maintain lead quality and routing; manage and clean CRM data; produce weekly/monthly reports and dashboards. Email Marketing, Nurturing, and Customer Base: Execute and optimize email campaigns; ensure rendering across clients; support segmentation for cross-selling, re-engagement, and retention. AI Tools, Automation, and Integrations: Identify opportunities to integrate AI and automation; ensure data exchange between platforms; automate repetitive tasks. Analytics and Reporting: Set up and maintain tracking codes; develop actionable reports and dashboards analyzing CPL, ROI, and conversion funnel. SEO and Content: Develop holistic SEO strategies; collaborate on content optimized for real estate, PropTech, and professional training.