Digital Marketing Specialist - Real Estate

Job Title: Digital Marketing Specialist – Real Estate Location: Abu Dhabi, UAE# Job Title: Digital Marketing Specialist – Real Estate **Location:** Abu Dhabi, UAE **Employment Type:** Full-Time **Salary:** AED 6,000 – AED 8,000 (Based on Experience) About the Role We are seeking a highly motivated and results-driven Digital Marketing Specialist with proven experience in the UAE real estate industry. The ideal candidate must have a successful track record in generating high-quality real estate leads and be capable of managing all aspects of digital marketing, from strategy and content creation to paid advertising and campaign optimization. Key Responsibilities • Develop and execute digital marketing strategies focused on generating qualified real estate leads. • Plan, manage, and optimize Meta (Facebook & Instagram) Ads, Google Ads, YouTube Ads, and other paid campaigns. • Generate buyer, seller, investor, and tenant leads while maintaining an efficient cost per lead (CPL). • Create engaging content including graphics, reels, videos, and marketing materials. • Conduct professional property photography and videography, including editing and post-production. • Design marketing creatives using Adobe Creative Suite, Canva, or similar tools. • Manage and grow the company's social media presence across all major platforms. • Implement SEO and SEM strategies to improve online visibility. • Monitor campaign performance, analyze data, and prepare performance reports with recommendations. • Coordinate closely with the sales team to maximize lead quality and conversion. • Stay updated with the latest digital marketing trends and advertising platform updates. Requirements • Minimum 3 years of proven UAE real estate digital marketing experience. • Demonstrated success in generating high-quality real estate leads within the UAE market. • Strong experience with: • Meta Business Suite (Facebook & Instagram Ads) • Google Ads • Google Analytics • Google Tag Manager • SEO & SEM • Excellent graphic design skills using Adobe Photoshop, Illustrator, Canva, or similar. • Experience in photography, videography, and video editing for real estate marketing. • Strong knowledge of branding, content creation, and social media management. • Excellent communication, organizational, and analytical skills. • Ability to work independently and manage multiple campaigns simultaneously. Preferred Qualifications • Experience with Property Finder, Bayut, Dubizzle, and other UAE property portals. • Experience with CRM systems and marketing automation tools. • Arabic language skills are an advantage. Salary & Benefits • Salary: AED 6,000 – AED 8,000 (depending on qualifications and experience). • Professional growth opportunities. • Supportive and dynamic working environment. Mandatory Requirements • Previous UAE real estate marketing experience is mandatory. • Proven experience in real estate lead generation is mandatory. • Must hold a valid UAE Residence Visa (Own Visa or Family Sponsorship). • Must be able to join immediately. • Must be willing to work on-site in Abu Dhabi, UAE. • Candidates who do not meet the above mandatory requirements will not be considered. Show more Show less

Minimum 3 years of proven UAE real estate digital marketing experience. Demonstrated success in generating high-quality real estate leads within the UAE market. Strong experience with Meta Business Suite (Facebook & Instagram Ads), Google Ads, Google Analytics, Google Tag Manager, SEO & SEM. Excellent graphic design skills using Adobe Photoshop, Illustrator, Canva, or similar. Experience in photography, videography, and video editing for real estate marketing. Strong knowledge of branding, content creation, and social media management. Excellent communication, organizational, and analytical skills. Ability to work independently and manage multiple campaigns simultaneously. Preferred: Experience with Property Finder, Bayut, Dubizzle, and other UAE property portals. Arabic language skills are an advantage. Salary & Benefits: Salary AED 6,000 – AED 8,000 depending on qualifications and experience.

Develop and execute digital marketing strategies focused on generating qualified real estate leads. Plan, manage, and optimize Meta (Facebook & Instagram) Ads, Google Ads, YouTube Ads, and other paid campaigns. Generate buyer, seller, investor, and tenant leads while maintaining an efficient cost per lead (CPL). Create engaging content including graphics, reels, videos, and marketing materials. Conduct professional property photography and videography, including editing and post-production. Design marketing creatives using Adobe Creative Suite, Canva, or similar tools. Manage and grow the company's social media presence across all major platforms. Implement SEO and SEM strategies to improve online visibility. Monitor campaign performance, analyze data, and prepare performance reports with recommendations. Coordinate closely with the sales team to maximize lead quality and conversion. Stay updated with the latest digital marketing trends and advertising platform updates.