Marketing Manager

About the Company: Artha Realty LLC is a Dubai-based real estate brokerage specializing in exclusive project sales, premium developer, secondary sales and end-to-end property management. We represent a curated portfolio of premium developments and managed properties, and we are scaling our brand presence and lead generation engine to match our growth ambitions across both the primary (off-plan/exclusive projects) and property management verticals. About the Role: The Marketing Manager is a strategic, senior-level role responsible for setting and owning the marketing direction that drives visibility, lead generation, and sales for Artha Realty's exclusive projects and property management portfolio. This is a 360-degree marketing leadership role spanning brand, digital performance, content, PR, events, developer partnerships, and lead generation — the Marketing Manager sets strategy, direction, and standards across the full spectrum, and is accountable for commercial outcomes, while day-to-day creative production and campaign execution is delivered through the marketing team and external/agency partners. Key Responsibilities: 1. Strategy & Business Leadership • Own the marketing strategy and annual/quarterly marketing plan, aligned to sales targets across exclusive projects and property management. • Translate business goals into a clear go-to-market and demand-generation roadmap, with defined KPIs tied to leads, conversion, and revenue contribution. • Act as a strategic partner to leadership and sales leadership, providing market insight to inform pricing, positioning, and launch timing for exclusive projects. • Direct quarterly brand campaigns and monthly exclusive project campaigns, delivered through the marketing team and agency partners. • Commission market research and competitor analysis to continuously sharpen targeting strategy, applying data-driven decision-making to improve campaign performance. • Identify and evaluate new marketing channels to strengthen brand reach. • Build and manage the marketing budget — including the monthly property portal budget (approx. AED 30,000) — allocating spend across channels based on ROI and pipeline impact. 2. Brand Positioning & Competitive Strategy • Develop and protect a distinctive brand identity for Artha Realty across all touchpoints, ensuring consistency across exclusive project campaigns and the property management arm. • Analyze competitor marketing strategies and identify gaps and opportunities for Artha Realty to stand out as a top-tier real estate brand. • Ensure consistent brand messaging and tone of voice across all platforms. • Work closely with sales and leadership teams to align marketing direction with business growth objectives. 3. Digital, Content & Social Media Strategy • Set direction for digital marketing across paid social, PPC/Google Ads, SEO, email, and marketing automation to drive qualified inbound leads. • Define the content and social media strategy across Instagram, LinkedIn, WhatsApp, and Google Business Profile — setting cadence, quality standards, and messaging direction for the content team and agency partners, and approving the monthly content calendar. • Oversee content strategy (property listings, project microsites, video, photography, brochures) that supports both sales enablement and organic reach. • Direct website strategy, ensuring listings, blogs, property insights, and job vacancies stay current, SEO best practices are followed, and UI/UX, site speed, and engagement continuously improve. • Manage PR, media relations, and industry event/sponsorship presence to build credibility and top-of-funnel awareness. 4. Offline Marketing Collaterals & Inventory Management • Direct the development of brochures, flyers, property booklets, and branding materials, ensuring timely distribution to sales and leasing teams. • Maintain oversight of collateral inventory records and commission reprints when stock runs low. • Ensure all collaterals — including materials produced by agents — adhere to Artha Realty brand guidelines. 5. Lead Generation, CRM & Portal Performance • Own the lead generation engine across WhatsApp, email/drip, and SMS campaigns, ensuring the right creative, structure, and nurturing for every campaign. • Set direction for listing strategy and portal presence (Bayut, Property Finder, Dubizzle), tracking TruBroker & SuperAgent performance and refreshing underperforming listings. • Ensure accurate lead tracking and fair assignment via CRM (Bitrix or similar), and set targets for lead nurturing and conversion (benchmarked around 15%). • Use CRM and analytics tools to continuously optimize channel mix and campaign performance. 6. Project & Developer Marketing • Design and direct launch campaigns for exclusive/off-plan projects in coordination with developer partners, including launch events, agent previews, and investor communications. • Lead end-to-end marketing strategy, brand positioning, messaging, and storytelling for developers with exclusive Artha Realty partnerships, delivered through vendors and agency partners. • Build always-on nurture campaigns for the property management portfolio to support owner acquisition and tenant occupancy. • Partner with the sales team to build marketing collateral, pitch decks, and digital assets that support the two-tier agent model (entry-level and experienced/RERA-certified agents). 7. Roadshow Research & Database Acquisition • Research upcoming expos, real estate roadshows, and industry events to identify brand presence opportunities. • Direct the acquisition of databases of potential investors, developers, and brokers to expand the lead generation pipeline. • Plan and oversee execution of roadshow participation strategies to build brand visibility. 8. Performance Analysis & Reporting • Track and analyze marketing performance across digital, listings, social media, and campaign ROI. • Ensure monthly reporting on all marketing channels to leadership, including ROMI (Return on Marketing Investment), marketing-sourced pipeline, cost per lead, and conversion rates. • Implement data-driven insights to refine marketing efforts and continuously improve lead quality. 9. Team Leadership & Collaboration • Lead and develop the marketing team (Graphic Designer, Content Creator), including their outdoor shoot and production schedules. • Conduct regular check-ins to ensure smooth workflow and timely execution of tasks across the team. • Work closely with the sales team to align marketing efforts with revenue goals. • Take complete ownership of department functions and direction, with budget and creative approvals escalated to senior management as required. • Manage relationships with external agencies, freelancers, and media/portal partners (property portals, PR agencies, creative studios). 10. Training & Development for the Marketing Team • Conduct regular training sessions for the in-house marketing team on new marketing trends, strategies, and tools. • Train team members on Bayut & Property Finder —