Digital Marketing Executive-Bilingual

Job Summary The Digital Marketing cum Social Media Executive manages and executes social media strategies to enhance brand visibility, engagement, and growth across INDEX Holding and its subsidiaries, using creative content, managing end-to-end execution of paid ad campaigns, and active audience interaction. Roles and Responsibilities • Implement and execute the social media strategy across INDEX Holding and its subsidiaries • Manage and grow the company’s presence across platforms such as Facebook, Twitter, LinkedIn, and other relevant social networks • Create, curate, and publish engaging content including posts, videos, and promotional materials • Plan and execute innovative social media campaigns aligned with business goals • Manage and optimize social media advertising budgets • Monitor trends and stay updated on developments in the social media landscape • Build and maintain relationships with social media platform representatives • Track, analyze, and report on the performance of social media activities • Conduct market research and competitor analysis to identify opportunities • Engage with audiences in real time by responding to comments, messages, and conversations • Monitor user-generated content to identify risks and opportunities, escalating issues when necessary • Coordinate and schedule content across multiple subsidiaries with high content volume • Optimize content using appropriate tagging, titles, and keywords to improve search visibility • Analyze campaign performance and provide actionable recommendations for improvement • Drive growth in followers, engagement, and overall online community presence • Prepare and maintain daily, weekly, and monthly performance reports Skills and Qualifications • Bachelor's degree in Marketing or a relevant discipline with a minimum of 3 years of digital marketing and social media experience. • Experience in content creation, publishing, and management. • Creative thinker with strong content ideation skills. • Basic knowledge of HTML, CMS, and design principles • Background in digital marketing, advertising, PR, or related field • Strong understanding of social media platforms, tools, and best practices Show more Show less