Senior Vertical Marketing Manager - S Market

🚀 Welcome to Your Next Adventure! the Senior Vertical Marketing Manager - S Market is the driving force behind Snoonu's marketplace growth. This role owns awareness, acquisition, and conversion across the Marketplace vertical — connecting customers with the widest range of products and merchants on the platform. You will work hand-in-hand with Commercial teams to unlock merchant and category opportunities, experiment with new channels, and set the benchmark for marketplace marketing excellence in Qatar. 🛠 What You’ll Get Your Hands On Vertical Ownership & Strategy • Own the end-to-end marketing strategy for the Marketplace vertical, aligned with company OKRs and the Snoonu brand • Define the Marketplace value proposition for customers and merchants, and translate it into compelling campaigns across the funnel • Set and track vertical KPIs — GMV, new buyer acquisition, conversion rate, average order value, category penetration, and retention • Stay ahead of market trends, competitor activity, and best practices in marketplace and e-commerce marketing regionally and globally Awareness & Brand Campaigns • Lead always-on and seasonal brand campaigns that grow awareness of Snoonu's Marketplace offering among target audiences in Qatar • Develop campaign briefs, creative direction, and messaging frameworks that clearly differentiate the Marketplace from competitors • Manage multi-channel campaign execution across paid social, search, display, OOH, influencer, and in-app placements • Build a content and communications calendar that keeps the Marketplace top-of-mind for both existing and prospective customers Conversion & Performance Marketing • Drive conversion across the full customer journey — from first visit to first purchase to repeat buyer • Develop and optimise promotional mechanics (flash sales, category deals, free delivery thresholds, loyalty incentives) that improve conversion without eroding margin • Work closely with the Product and CRM teams to improve in-app merchandising, homepage placements, push notifications, and email flows for the Marketplace • Own A/B testing and experimentation roadmaps for key conversion touchpoints, turning learnings into scalable playbooks Channel Exploration & Innovation • Proactively identify and pilot new marketing channels relevant to marketplace audiences — including affiliate, community platforms, social commerce, and emerging digital formats • Evaluate channel performance rigorously, scaling what works and sunsetting what doesn't, with clear data-backed rationale • Build partnerships with media owners, publishers, and platforms to negotiate innovative placements and first-mover opportunities for Snoonu's Marketplace • Champion best practices in marketplace marketing internally, running regular knowledge shares and setting the bar for the wider team Insights, Reporting & Best Practices • Monitor and report on vertical performance weekly and monthly, delivering clear insights and recommendations to senior leadership • Leverage customer data, purchase behaviour, and search trends to identify demand signals and inform campaign and category prioritisation • Maintain a living library of marketplace marketing best practices, case studies, and competitive intelligence to guide future planning • Manage the Marketplace marketing budget with rigour, optimising allocation across 🧙‍♂️ The Magic You Bring • Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred) • Minimum 4–6 years of marketing experience, with at least 2 years in marketplace, e-commerce, or retail platform environments • Proven track record of running awareness and conversion campaigns that drove measurable GMV or revenue growth • Strong command of performance marketing channels — paid social, search (Google/Meta), programmatic, CRM, and push — with hands-on experience managing budgets and optimising for conversion • Experience exploring and scaling new marketing channels, with a bias for testing, learning, and iterating quickly • Excellent analytical skills; comfortable working with dashboards, funnel data, and cohort analysis to make decisions • Experience collaborating with Commercial or Category teams to co-create promotional strategies and merchant joint plans • Strong awareness of marketplace and e-commerce marketing trends, regionally and globally • Exceptional stakeholder management and communication skills across Marketing, Commercial, and Product • Fluency in English; Arabic is a plus given the Qatar market context Inside Snoonu’s Universe Snoonu is Qatar’s homegrown Super App, reinventing daily life with blazing-fast delivery, shopping, and more – all in one place. Powered by tech, driven by a global team, and obsessed with making life easier. The Dream We’re Chasing To be the first Qatari Ultra App that propels the region and its community through innovation and technology. We have global ambitions where what we do surpasses norms and limitations every time. The Quest We’re On To radically transform how people live by leveraging technology to connect them with endless possibilities. Our Everyday Superpowers 👥 Be Customer Obsessed: “Focus on the customer and all else will follow.” 💪 Act with Integrity: “We are honest, ethical, and trustworthy in everything we do.” 🧪 Be Curious and Creative: “We constantly innovate and create solutions to bring a lasting positive impact.” 🏅Lead by Example and Take Ownership: “Be the change you want to see and take ownership.” 🚀 Work Smart and Deliver Results: “You can do more by doing less, better, and faster.” 👨‍💼 It's All About People: “Be a team player; together we are stronger.” Real Builders Ship: “We turn ideas into products, plans into action, and challenges into opportunities.” Perks & Worklife Magic At Snoonu 🌐 Global Vibes – Collaborate with a worldwide crew. 🧠 Brain Boosters – Learning budgets, access to courses, and tools for your growth. 🚒 Builder’s Playground – Own your tasks, own your path! We’re big on autonomy. 🏝️ Flexible Time Off – We take recharging seriously. Generous leave and wellness policies. 🛠️ Agile Everything – Scrum isn’t a buzzword here. It’s how we roll, from product to ops. Great Place to Work® Certified We’re certified as a Great Place to Work®, a recognition that celebrates a culture we’ve built together where people come first, a