Senior Manager - Ecommerce

Senior Manager – E-Commerce Job Summary We are looking for an experienced and results-driven Senior Manager – E-Commerce to lead and drive the growth of our online business across e-commerce platforms and digital channels. The role will be responsible for developing and executing the e-commerce strategy, maximizing online sales and profitability, improving customer experience, and managing marketplace and digital operations. The ideal candidate will have strong experience in e-commerce, marketplace management, digital marketing, commercial planning, analytics, and team leadership. Key Responsibilities E-Commerce Strategy & Growth Develop and execute the overall e-commerce strategy aligned with business objectives. Drive online revenue, profitability, market share, and customer acquisition. Identify new business opportunities, digital channels, marketplaces, and growth initiatives. Develop annual and quarterly e-commerce business plans and sales targets. Monitor market trends, customer behavior, competitor activity, and emerging e-commerce opportunities. Marketplace & Online Store Management Manage day-to-day performance of the company’s e-commerce website and online marketplaces. Ensure product listings, pricing, promotions, inventory, content, and product visibility are optimized. Manage relationships with key marketplaces, e-commerce partners, and third-party platforms. Improve conversion rates, average order value, repeat purchases, and overall online customer experience. Coordinate with operations and supply chain teams to maintain product availability and efficient order fulfillment. Sales & Commercial Management Own e-commerce sales targets, budgets, forecasts, and profitability. Develop promotional calendars, seasonal campaigns, and commercial initiatives. Analyze sales performance and take corrective actions to achieve targets. Optimize pricing, discounts, promotions, and product assortment. Identify opportunities to improve margins and reduce customer acquisition and operational costs. Digital Marketing Work closely with the digital marketing team to develop performance-driven campaigns. Manage and optimize paid search, social media, affiliate, display, CRM, and other digital acquisition channels. Improve traffic, engagement, conversion, and customer retention. Ensure digital campaigns deliver strong ROI and measurable business results. Data & Performance Analytics Develop and monitor key e-commerce KPIs and performance dashboards. Analyze traffic, conversion rates, sales, customer behavior, product performance, and campaign ROI. Translate data and insights into actionable business recommendations. Present regular performance reports and strategic recommendations to senior management. Team Leadership Lead, coach, and develop the e-commerce team to achieve business objectives. Establish clear KPIs, performance standards, and accountability. Collaborate cross-functionally with Sales, Marketing, Finance, IT, Supply Chain, Customer Service, and Operations teams. Build a high-performance and customer-focused e-commerce culture. Key Performance Indicators (KPIs) E-commerce revenue and growth Gross margin and profitability Conversion rate Website/app traffic Average order value (AOV) Customer acquisition cost (CAC) Return on advertising spend (ROAS) Customer retention and repeat purchase rate Marketplace sales and ranking Inventory availability and sell-through Customer satisfaction and online experience Qualifications & Experience Bachelor’s degree in Business Administration, Marketing, E-Commerce, Digital Marketing, or a related field. 5–10+ years of relevant experience , with significant experience in e-commerce and digital business. Proven experience managing e-commerce platforms and major online marketplaces. Strong commercial and analytical skills with a track record of delivering revenue and profit growth. Experience managing budgets, forecasts, digital marketing campaigns, and commercial plans. Strong leadership, communication, negotiation, and stakeholder-management skills. Experience with e-commerce analytics, CRM, digital marketing, and reporting tools. Strong understanding of customer journeys, conversion optimization, SEO/SEM, marketplace operations, and digital trends. Preferred Skills Strategic thinking and strong business acumen Excellent analytical and problem-solving abilities Strong negotiation and vendor-management skills Excellent communication and presentation skills Ability to manage multiple priorities in a fast-paced environment Strong understanding of digital customer behavior and emerging e-commerce technologies Proficiency in Microsoft Excel, PowerPoint, and e-commerce analytics platforms Reporting Reports To: Head of E-Commerce / Commercial Director / General Manager Department: E-Commerce / Digital Commerce Level: Senior Management

Bachelor’s degree in Business Administration, Marketing, E-Commerce, Digital Marketing, or a related field. 5–10+ years of relevant experience, with significant experience in e-commerce and digital business. Proven experience managing e-commerce platforms and major online marketplaces. Strong commercial and analytical skills with a track record of delivering revenue and profit growth. Experience managing budgets, forecasts, digital marketing campaigns, and commercial plans. Strong leadership, communication, negotiation, and stakeholder-management skills. Experience with e-commerce analytics, CRM, digital marketing, and reporting tools. Strong understanding of customer journeys, conversion optimization, SEO/SEM, marketplace operations, and digital trends.

E-Commerce Strategy & Growth: Develop and execute the overall e-commerce strategy aligned with business objectives. Drive online revenue, profitability, market share, and customer acquisition. Identify new business opportunities, digital channels, marketplaces, and growth initiatives. Develop annual and quarterly e-commerce business plans and sales targets. Monitor market trends, customer behavior, competitor activity, and emerging e-commerce opportunities. Marketplace & Online Store Management: Manage day-to-day performance of the company’s e-commerce website and online marketplaces. Ensure product listings, pricing, promotions, inventory, content, and product visibility are optimized. Manage relationships with key marketplaces, e-commerce partners, and third-party platforms. Improve conversion rates, average order value, repeat purchases, and overall online customer experience. Coordinate with operations and supply chain teams to maintain product availability and efficient order fulfillment. Sales & Commercial Management: Own e-commerce sales targets, budgets, forecasts, and profitability. Develop promotional calendars, seasonal campaigns, and commercial initiatives. Analyze sales performance and take corrective actions to achieve targets. Optimize pricing, discounts, promotions, and product assortment. Identify opportunities to improve margins and reduce customer acquisition and operational costs. Digital Marketing: Work closely with the digital marketing team to develop performance-driven campaigns. Manage and optimize paid search, social media, affiliate, display, CRM, and other digital acquisition channels. Improve traffic, engagement, conversion, and customer retention. Ensure digital campaigns deliver strong ROI and measurable business results. Data & Performance Analytics: Develop and monitor key e-commerce KPIs and performance dashboards. Analyze traffic, conversion rates, sales, customer behavior, product performance, and campaign ROI. Translate data and insights into actionable business recommendations. Present regular performance reports and strategic recommendations to senior management. Team Leadership: Lead, coach, and develop the e-commerce team to achieve business objectives. Establish clear KPIs, performance standards, and accountability. Collaborate cross-functionally with Sales, Marketing, Finance, IT, Supply Chain, Customer Service, and Operations teams. Build a high-performance and customer-focused e-commerce culture.