CRM Manager & Rev Ops

About the role

Requirements

• What Success Looks Like
• Within your first 12 months, you will have:
• - Established HubSpot as the single source of truth across Marketing and Sales
• - Significantly improved CRM data quality and governance
• - Built and activated scalable lead scoring and lifecycle models
• - Launched automated nurture programmes across the full customer lifecycle
• - Grown qualified pipeline and increased account activations
• - Improved conversion rates throughout the commercial funnel
• - Reduced dormant leads through structured reactivation programmes
• - Built reporting that clearly demonstrates Marketing's contribution to revenue
• - Embedded AI and automation into workflows to improve productivity and campaign performance
• What You'll Bring
• Essential
• - 5-10 years' experience in Marketing Operations, Revenue Operations, CRM or Marketing Automation
• - 4 + years of hands-on HubSpot experience across Marketing Hub and Sales Hub as a minimum; Operations Hub experience is a strong advantage
• - Deep knowledge of HubSpot workflows, lead scoring, custom properties, objects and integrations
• - Solid understanding of CRM architecture, lead lifecycle management, MQL and SQL frameworks, and attribution modelling
• - Experience building commercial dashboards and reporting for marketing and senior stakeholders
• - Proficiency with marketing analytics tools including Google Analytics and Google Tag Manager
• - Experience with paid advertising platforms (Google Ads, LinkedIn Ads) and their tracking integrations
• - Strong analytical and problem-solving skills with a data-driven approach
• - Excellent communication and stakeholder management skills
• - Commercial mindset with a clear focus on measurable business outcomes
• - Valid UAE work authorisation (required before application)
• Desirable
• - HubSpot certifications, particularly Marketing Software, Sales Software or RevOps
• - Experience in fintech, financial services or a regulated industry
• - Familiarity with compliance requirements including FCA, GDPR and AML/KYC considerations
• - Experience with ZoomInfo, LinkedIn Sales Navigator or similar prospecting tools
• - Familiarity with AI tools applied to marketing, prospecting and workflow automation
• - Experience working in multi-market or multi-currency businesses
• - SQL knowledge or hands-on experience with CRM APIs and integrations
• - Background in demand generation or growth marketing

Responsibilities

• Key Responsibilities
• - HubSpot Platform Ownership
• - Own HubSpot end-to-end across Marketing Hub, Sales Hub, Service Hub, Operations Hub and operational workflows
• - Build, maintain and optimise complex workflows, automations and lead scoring models
• - Develop custom properties, objects and data architecture to support multi-market operations (UK, UAE, India, Canada, and more)
• - Manage integrations, API connections and third-party app management
• - Ensure data hygiene, deduplication and governance across the platform
• - Drive HubSpot adoption and best practice across Marketing, Sales and Client Services
• - Support GTM activity for new market and product launches, ensuring CRM infrastructure, workflows, tracking and reporting are configured and ready ahead of each go-live
• Lead Management and Attribution
• - Build and maintain a lead lifecycle framework covering MQL, SQL and SAL definitions and routing
• - Implement full tracking and attribution from paid and organic lead sources through to registration and conversion
• - Create and optimise lead scoring models based on behavioural and firmographic data
• - Set up lead routing, assignment rules and SLA tracking for SDR and Sales teams
• - Implement UTM tracking standards and ensure proper campaign tagging across all channels
• - Build attribution reporting to understand the true return on commercial activity
• Marketing Automation and Nurture
• - Design, build and optimise automated prospecting and nurture campaigns across the full customer journey, including email, call and social integrations
• - Develop segmentation strategies for personalised, multi-touch campaigns
• - Build triggered campaigns based on user behaviour, lifecycle stage and account signals
• - Create automated client communication workflows covering onboarding, product updates, upsell and cross-sell, and reactivation
• - A/B test emails, subject lines, CTAs and nurture sequences continuously
• - Support GTM activity for new market and product launches, ensuring CRM infrastructure, workflows, tracking and reporting are configured and ready ahead of each go-live
• - Ensure all communications comply with financial services regulations including FCA requirements and GDPR
• Pipeline Development and Sales Enablement
• - Build and optimise lead scoring and qualification models to improve pipeline quality
• - Manage lead routing, prospecting workspaces and sales sequencing
• - Support pipeline progression, account activation and reactivation campaigns
• - Partner with Client Services, Sales and SDR teams to optimise CRM workflows, deal stages and pipeline management and ticketing.
• - Support commercial forecasting and pipeline reporting
• - Support GTM activity for new market and product launches, ensuring CRM infrastructure, workflows, tracking and reporting are configured and ready ahead of each go-live
• Conversion Rate Optimisation
• - Own lead capture across every digital touchpoint, landing pages, HubSpot lead and registration forms, progressive profiling, hidden fields and registration journeys
• - Manage UTM attribution and conversion funnel tracking
• - Continuously optimise user journeys and conversion rates
• - Work with marketing and design teams to improve campaign landing page performance
• Reporting and Commercial Insight
• - Build and maintain dashboards tracking lead generation,

Skills

• HubSpot
• lead scoring
• data governance
• API integrations
• Google Analytics
• Google Tag Manager
• Google Ads
• LinkedIn Ads
• SQL
• CRM APIs
• ZoomInfo
• LinkedIn Sales Navigator
• AI tools for marketing