Marketing Manager (Lubes) - ADNOC Distribution

The Marketing Manager (Lubricants) is responsible for delivering marketing initiatives that support growth, brand equity, and commercial performance of the Lubricants portfolio across retail and commercial channels. The role focuses on executing approved marketing strategies, strengthening product positioning, enhancing customer value propositions, and delivering campaigns that drive penetration, volume, and customer loyalty. Reporting into the Team Leader, the role works closely with Sales, Retail Operations, Commercial teams, and agency partners to ensure marketing activities are operationally aligned with business objectives. The position supports decision\u2011making by preparing insights, performance updates, and recommendations, and may present findings and campaign results to VP\u2011level stakeholders within defined forums. \u2022 Execute approved marketing strategies for the Lubricants portfolio across retail and commercial segments, in line with overall marketing and business direction. \u2022 Translate Lubes business priorities into structured annual plans and campaign briefs with clear targets and deliverables. \u2022 Identify and implement growth actions to increase penetration, purchase frequency, and customer lifetime value within defined scope. \u2022 Support volume growth, premiumization, and product mix objectives through targeted and execution\u2011focused marketing initiatives. \u2022 Ensure Lubes marketing activities remain aligned with broader retail, commercial, and brand strategies. \u2022 Execute customer value propositions for Lubricants based on consumer insights, vehicle needs, and usage behavior. \u2022 Ensure consistent application of brand guidelines, product messaging, and positioning across all Lubes communications. \u2022 Translate technical product features into clear, customer\u2011relevant benefits and marketing narratives. \u2022 Support product differentiation through effective articulation of benefits, reasons\u2011to\u2011believe, and quality credentials. \u2022 Apply a customer\u2011centric, performance\u2011driven mindset across all Lubes marketing initiatives. \u2022 Plan and deliver Lubes marketing campaigns across digital, in\u2011store, trade, CRM, and traditional channels. \u2022 Coordinate closely with Retail, Sales, and Operations teams to ensure campaigns are operationally feasible and effectively implemented. \u2022 Support full\u2011funnel campaign execution from awareness to conversion and repeat purchase. \u2022 Assist in the development and rollout of promotional mechanics, offers, and trade activations. \u2022 Ensure campaigns are delivered on time, within budget, and in line with agreed quality standards. \u2022 Track and analyze campaign performance, sales uplift, and customer response against defined KPIs. \u2022 Prepare insights, reports, and recommendations to support optimization of marketing effectiveness and ROI. \u2022 Develop performance dashboards and summaries for review with the Team Leader and VP\u2011level stakeholders. \u2022 Leverage customer data, research, and analytics to refine targeting, messaging, and channel mix. \u2022 Conduct post\u2011campaign evaluations and incorporate learnings into future execution. \u2022 Collaborate with internal stakeholders including Sales, Retail Operations, Commercial, Digital, and CRM teams to ensure aligned execution. \u2022 Act as the day\u2011to\u2011day marketing contact for Lubes\u2011related initiatives within assigned scope. \u2022 Coordinate with creative, media, and digital agencies to deliver campaigns in line with briefs and timelines. \u2022 Monitor agency outputs to ensure alignment with objectives, budgets, and brand standards. \u2022 Escalate risks, issues, and recommendations to the Team Leader as required. \u2022 Manage allocated Lubes marketing budgets within approved limits and governance frameworks. \u2022 Tracks spend against performance outcomes to support efficient investment decisions. \u2022 Ensure compliance with internal marketing, procurement, and financial policies. \u2022 Support forecasting and budget planning activities for Lubes marketing initiatives. \u2022 Apply disciplined planning, execution, and reporting across all marketing activities. \u2022 Bachelor\u2019s degree in marketing, Business Administration, or a related discipline \u2022 8 years of marketing experience with a strong focus on campaign management and execution \u2022 Experience in retail, services, FMCG, or consumer-focused industries \u2022 Proven ability to manage integrated marketing campaigns across multiple channels \u2022 Experience working with agencies and cross-functional internal teams \u2022 Strong commercial and customer\u2011centric mindset \u2022 Ability to translate insights into actionable marketing initiatives \u2022 Analytical skills with experience in performance tracking and optimization \u2022 Strong planning, execution, and follow\u2011through capabilities \u2022 Effe