
Arabic.AI
Marketing Data Engineer
Riyadh, Saudi ArabiaPosted 3 days ago
- Salary
- AED 11k–18k a month· est.
- Job type
- Full time
- Level
- Mid level
- Field
- Data & Analytics
- Work mode
- On site
About the role
You will own the digital-marketing data: the pipelines that bring advertising, social, web-analytics, email and app-store data into the warehouse, and the models that let the client see whether campaign spend turns into visitors and bookings. What you will do - Build and run connectors to advertising and social platforms, web analytics, email-marketing tools and app stores, current and future. - Normalise campaign, spend, impression, click and conversion data across platforms so it can be compared. - Maintain the attribution and UTM models and the marketing data marts that feed the dashboards and ROI analysis. - Keep the connectors healthy through API changes, rate limits and credential rotations. - Work with the marketing stakeholders to define the metrics and reconcile them with platform reports. - Write the monthly progress report for the marketing data stream. What you need - Python connectors with pagination, rate limiting, retries and incremental loads - Hands-on experience with at least two advertising or social APIs (Meta, Google Ads, Snapchat, TikTok, X) - GA4 data model and the GA4 export to BigQuery - Email-marketing platforms and app-store download data as sources - A marketing-data connector such as Funnel.io or Supermetrics - SQL and warehouse modelling for campaign and conversion data - Attribution and UTM fundamentals: multi-touch models, campaign taxonomies, deduplication across platforms Good to have - Google Ads and GA4 certifications - Marketing-mix or incrementality modelling - Arabic and regional ad platforms
Requirements
- What you need
- - Python connectors with pagination, rate limiting, retries and incremental loads
- - Hands-on experience with at least two advertising or social APIs (Meta, Google Ads, Snapchat, TikTok, X)
- - GA4 data model and the GA4 export to BigQuery
- - Email-marketing platforms and app-store download data as sources
- - A marketing-data connector such as Funnel.io or Supermetrics
- - SQL and warehouse modelling for campaign and conversion data
- - Attribution and UTM fundamentals: multi-touch models, campaign taxonomies, deduplication across platforms
Responsibilities
- What you will do
- - Build and run connectors to advertising and social platforms, web analytics, email-marketing tools and app stores, current and future.
- - Normalise campaign, spend, impression, click and conversion data across platforms so it can be compared.
- - Maintain the attribution and UTM models and the marketing data marts that feed the dashboards and ROI analysis.
- - Keep the connectors healthy through API changes, rate limits and credential rotations.
- - Work with the marketing stakeholders to define the metrics and reconcile them with platform reports.
- - Write the monthly progress report for the marketing data stream.
Skills
- Python connectors
- advertising APIs
- social APIs (Meta, Google Ads, Snapchat, TikTok, X)
- GA4 data model
- GA4 export to BigQuery
- SQL
- warehouse modelling
- attribution fundamentals
- UTM terminology
- marketing data connectors (Funnel.io or Supermetrics)
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