Arabic.AI

Marketing Data Engineer

Riyadh, Saudi ArabiaPosted 3 days ago

Salary
AED 11k–18k a month· est.
Job type
Full time
Level
Mid level
Field
Data & Analytics
Work mode
On site

About the role

You will own the digital-marketing data: the pipelines that bring advertising, social, web-analytics, email and app-store data into the warehouse, and the models that let the client see whether campaign spend turns into visitors and bookings. What you will do - Build and run connectors to advertising and social platforms, web analytics, email-marketing tools and app stores, current and future. - Normalise campaign, spend, impression, click and conversion data across platforms so it can be compared. - Maintain the attribution and UTM models and the marketing data marts that feed the dashboards and ROI analysis. - Keep the connectors healthy through API changes, rate limits and credential rotations. - Work with the marketing stakeholders to define the metrics and reconcile them with platform reports. - Write the monthly progress report for the marketing data stream. What you need - Python connectors with pagination, rate limiting, retries and incremental loads - Hands-on experience with at least two advertising or social APIs (Meta, Google Ads, Snapchat, TikTok, X) - GA4 data model and the GA4 export to BigQuery - Email-marketing platforms and app-store download data as sources - A marketing-data connector such as Funnel.io or Supermetrics - SQL and warehouse modelling for campaign and conversion data - Attribution and UTM fundamentals: multi-touch models, campaign taxonomies, deduplication across platforms Good to have - Google Ads and GA4 certifications - Marketing-mix or incrementality modelling - Arabic and regional ad platforms

Requirements

  • What you need
  • - Python connectors with pagination, rate limiting, retries and incremental loads
  • - Hands-on experience with at least two advertising or social APIs (Meta, Google Ads, Snapchat, TikTok, X)
  • - GA4 data model and the GA4 export to BigQuery
  • - Email-marketing platforms and app-store download data as sources
  • - A marketing-data connector such as Funnel.io or Supermetrics
  • - SQL and warehouse modelling for campaign and conversion data
  • - Attribution and UTM fundamentals: multi-touch models, campaign taxonomies, deduplication across platforms

Responsibilities

  • What you will do
  • - Build and run connectors to advertising and social platforms, web analytics, email-marketing tools and app stores, current and future.
  • - Normalise campaign, spend, impression, click and conversion data across platforms so it can be compared.
  • - Maintain the attribution and UTM models and the marketing data marts that feed the dashboards and ROI analysis.
  • - Keep the connectors healthy through API changes, rate limits and credential rotations.
  • - Work with the marketing stakeholders to define the metrics and reconcile them with platform reports.
  • - Write the monthly progress report for the marketing data stream.

Skills

  • Python connectors
  • advertising APIs
  • social APIs (Meta, Google Ads, Snapchat, TikTok, X)
  • GA4 data model
  • GA4 export to BigQuery
  • SQL
  • warehouse modelling
  • attribution fundamentals
  • UTM terminology
  • marketing data connectors (Funnel.io or Supermetrics)

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