Media Senior Specialist- Media Communication

Beginning of the main content section.Return to the home pagePrintable Format Job Description - Media Senior Specialist- Media Communication (26002438)Job Description Media Senior Specialist- Media Communication - (26002438) Job Description StrategyDevelop and implement PR strategies, media plans, and quick response protocols to safeguard RTA’s image, especially during crises. Draft and update media policies, ensuring alignment with RTA’s business context and Dubai’s positioning. Apply horizon scanning to track evolving media landscapes, leveraging new opportunities and AI-driven digital identity management.Integrate AI-driven digital identity management and digital storytelling techniques into RTA’s media strategy to strengthen brand consistency and visibility. Lead the development of crisis communication plans to guide response coordination and safeguard organizational reputation during critical incidents. Operations Draft, edit, and publish media content including press releases, speeches, and articles in both Arabic and English. Draft, edit, translate (Arabic–English), and review press releases, speeches, news articles, and media statements covering RTA’s events, initiatives, and projects.Coordinate with media bodies to arrange press conferences, interviews, and feature coverage across television, radio, print, and digital platforms.Prepare welcome speeches and talking points for executives and senior leadership in collaboration with concerned institutions and sectors.Manage requests from media outlets for interviews and filming permits (NOCs) at RTA facilities, ensuring adherence to policies and timelines.Oversee the production of RTA magazines (Al-Masar and Salama), awareness publications, and visual content, coordinating with departments for technical accuracy and alignment. Supervise event coverage through photography, videography, and documentary production to showcase RTA’s achievements and activities.Monitor and analyze media coverage, classify reports, and provide insight-based recommendations and responses to safeguard RTA’s reputation.Review and audit media content and presentations for public and media-facing events to ensure factual accuracy and message consistency.Coordinate with the Human Resources and Development Department to qualify, evaluate, and train spokespersons and senior officials authorized for media appearances.Manage the comprehensive media archiving process, including documentation of press releases, interviews, photos, videos, complaints, and requests, ensuring accessibility and accuracy. Product / Process Improvement Conduct structured media-trend assessments and benchmarking to refine communication practices and adopt global best practices. Develop and deliver media training programs for staff and spokespersons, engaging external consultants as needed to enhance communication capability and confidence. Strengthen RTA’s external engagement through integration of immersive media, digital storytelling, and online communication strategies. Review, evaluate, and modernize workflows for content development, event coverage, and publication management to ensure efficiency and quality. Prepare and present periodic media performance reports highlighting coverage metrics, public sentiment, and recommendations for strategic improvement. Support continuous enhancement of awareness campaigns and publications to increase reach, clarity, and impact among diverse audiences. Qualifications Bachelor’s degree in Communications, Journalism, Public Relations, or Media Studies; Master’s degree in Communications or Business Administration6+ years in case of Master’s degree (8+ years in case of Bachelor’s degree)Ability to conduct horizon scanning and identify emerging communication and market trendsStrong internal communication management and coordination skillsExperience in planning and executing marketing campaignsProficiency in media relations and corporate communication practicesUnderstanding of the organization’s business context and operationsExpertise in brand identity management and consistent brand representationSkilled in content development and management across communication platformsExperience in internal logistics coordination for campaigns and eventsStrong stakeholder engagement and cross-functional collaboration capabilitiesProficiency in video production and editing for digital and marketing content Job Category: Marketing, Promotion and EventsAdvertiser: Roads and Transport AuthorityDepartment: Marketing & Corporate CommunicationEducational-level: BachelorRequired Nationality: UAE Only Suitable for people with determination: NoMonthly Salary: UnspecifiedSchedule-Time: Full timeJob Posting: 25/08/2026Unposting Date: 31/08/2026

Bachelor's degree in Communications, Journalism, Public Relations, or Media Studies; Master’s degree in Communications or Business Administration. 6+ years in case of Master’s degree (8+ years in case of Bachelor’s degree). Ability to conduct horizon scanning and identify emerging communication and market trends. Strong internal communication management and coordination skills. Experience in planning and executing marketing campaigns. Proficiency in media relations and corporate communication practices. Understanding of the organization’s business context and operations. Expertise in brand identity management and consistent brand representation. Skilled in content development and management across communication platforms. Experience in internal logistics coordination for campaigns and events. Strong stakeholder engagement and cross-functional collaboration capabilities. Proficiency in video production and editing for digital and marketing content.

Strategy: Develop and implement PR strategies, media plans, and quick response protocols to safeguard RTA’s image, especially during crises. Draft and update media policies, ensuring alignment with RTA’s business context and Dubai’s positioning. Apply horizon scanning to track evolving media landscapes, leveraging new opportunities and AI-driven digital identity management. Integrate AI-driven digital identity management and digital storytelling techniques into RTA’s media strategy to strengthen brand consistency and visibility. Lead the development of crisis communication plans to guide response coordination and safeguard organizational reputation during critical incidents. Operations: Draft, edit, and publish media content including press releases, speeches, and articles in both Arabic and English. Draft, edit, translate (Arabic–English), and review press releases, speeches, news articles, and media statements covering RTA’s events, initiatives, and projects. Coordinate with media bodies to arrange press conferences, interviews, and feature coverage across television, radio, print, and digital platforms. Prepare welcome speeches and talking points for executives and senior leadership in collaboration with concerned institutions and sectors. Manage requests from media outlets for interviews and filming permits (NOCs) at RTA facilities, ensuring adherence to policies and timelines. Oversee the production of RTA magazines (Al-Masar and Salama), awareness publications, and visual content, coordinating with departments for technical accuracy and alignment. Supervise event coverage through photography, videography, and documentary production to showcase RTA’s achievements and activities. Monitor and analyze media coverage, classify reports, and provide insight-based recommendations and responses to safeguard RTA’s reputation. Review and audit media content and presentations for public and media-facing events to ensure factual accuracy and message consistency. Coordinate with the Human Resources and Development Department to qualify, evaluate, and train spokespersons and senior officials authorized for media appearances. Manage the comprehensive media archiving process, including documentation of press releases, interviews, photos, videos, complaints, and requests, ensuring accessibility and accuracy. Product / Process Improvement: Conduct structured media-trend assessments and benchmarking to refine communication practices and adopt global best practices. Develop and deliver media training programs for staff and spokespersons, engaging external consultants as needed to enhance communication capability and confidence. Strengthen RTA’s external engagement through integration of immersive media, digital storytelling, and online communication strategies. Review, evaluate, and modernize workflows for content development, event coverage, and publication management to ensure efficiency and quality. Prepare and present periodic media performance reports highlighting coverage metrics, public sentiment, and recommendations for strategic improvement. Support continuous enhancement of awareness campaigns and publications to increase reach, clarity, and impact among diverse audiences.