Director of Sales & Marketing

•Develop and execute the annual sales and marketing strategy, business plan and commercial action plans in line with IHG and hotel objectives. • Deliver budgeted rooms, MICE, banquet and F&B revenues while maximizing ADR, occupancy, RevPAR, market share and profitability. • Lead, coach and develop the Sales & Marketing team; set targets, review performance and build a strong hotel-wide sales culture. • Manage and grow key Kuwait accounts across corporate, government, MICE, airline, leisure and travel-trade segments. • Build senior relationships with key clients, IHG Global Sales/KAD teams, business partners, embassies, event organizers and market stakeholders. • Generate new business through account development, sales calls, client entertainment, site inspections, FAM trips, trade shows and networking. • Partner with Revenue Management on pricing, segmentation, forecasts, displacement decisions and strategies that optimize total hotel revenue. • Lead marketing, digital, social media, PR and promotional activity, protecting IHG brand identity and strengthening local positioning. • Monitor competitors and market trends; provide accurate forecasts, sales reports and market intelligence to the GM and Executive Committee. • Manage departmental budgets and marketing investment; ensure ROI, cost control and compliance with IHG commercial standards and procedures. • Drive IHG sales programs, RFPs, loyalty and brand campaigns, and represent the hotel professionally at local, regional and international events.

Develop and execute the annual sales and marketing strategy, business plan and commercial action plans in line with IHG and hotel objectives. Deliver budgeted rooms, MICE, banquet and F&B revenues while maximizing ADR, occupancy, RevPAR, market share and profitability. Lead, coach and develop the Sales & Marketing team; set targets, review performance and build a strong hotel-wide sales culture. Manage and grow key Kuwait accounts across corporate, government, MICE, airline, leisure and travel-trade segments. Build senior relationships with key clients, IHG Global Sales/KAD teams, business partners, embassies, event organizers and market stakeholders. Generate new business through account development, sales calls, client entertainment, site inspections, FAM trips, trade shows and networking. Partner with Revenue Management on pricing, segmentation, forecasts, displacement decisions and strategies that optimize total hotel revenue. Lead marketing, digital, social media, PR and promotional activity, protecting IHG brand identity and strengthening local positioning. Monitor competitors and market trends; provide accurate forecasts, sales reports and market intelligence to the GM and Executive Committee. Manage departmental budgets and marketing investment; ensure ROI, cost control and compliance with IHG commercial standards and procedures. Drive IHG sales programs, RFPs, loyalty and brand campaigns, and represent the hotel professionally at local, regional and international events.