Assistant Director of Sales

About the role

Requirements

Responsibilities

• Support the Director of Sales in developing and implementing the hotel's strategic sales plan across all segments: corporate, MICE, leisure, and groups.
• Identify, acquire, and manage key accounts, while nurturing long-term relationships with VIP clients, event organizers, and travel partners.
• Personally entertain and host high-profile clients and guests to demonstrate the hotel’s offerings and standards of excellence.
• Collaborate closely with the Marketing, Revenue, and Front Office teams to ensure alignment of sales strategies with branding and guest experience goals.
• Conduct site inspections, FAM trips, client events, and on-property sales meetings with professionalism and attention to detail.
• Analyze market trends, competitor activities, and customer feedback to adjust tactics and stay ahead of the competition.
• Lead, mentor, and inspire a small team of sales managers and coordinators, supporting a culture of performance and luxury service delivery.
• Represent the hotel at local and international trade shows, exhibitions, and networking events.
• Prepare accurate forecasts, reports, and performance metrics as required by the Director of Sales and Executive Committee.

Skills

• Sales strategy
• Key account management
• VIP client relationship management
• Market analysis
• Team leadership
• Event hosting
• FAM trips
• Forecasting and reporting
• Brand alignment
• Sales collaboration with Marketing and Revenue