Director of Sales & Marketing

About us: - At Crowne Plaza®, we want our guests to feel able to do their best, achieve their goals and be recognized for their success. We’re Making Business Travel Work by Bringing Humanity to Business Travel. We challenge the old world of business that’s overly formal, rigid and where guests feel like a room number not a person. We embrace the new world of business with caring and flexibility – through hotel colleagues who Dare to Connect! Dare to Connect is how we describe the Service Style at Crowne Plaza hotels. It shows we’re thinking and acting differently. We’re connecting with guests – and each other – in a more personal way. We’re showing our personalities (and sharing a little of ourselves) and learning more about the other person… as a person, not as a room number or a co-worker. When we Dare to Connect, it means we: Dare to Make the First Move… we are proactive and positive… we are the first to greet and say hello, and the first to take action and help our guests. Adapt to the Moment… we might not be mind readers, but we can read our guest’s moods and needs and then change our pace, tone and take action so we can help a guest when they need it. Relate to Business Needs… we know that Modern Business Travelers need to be productive, so we make sure we prioritize the right things that help our guests do what’s important. Enable Quality Downtime… we know our guests want more from their trip than just business, so we make an effort to get to know them and give them recommendations that help them make the most out of their free time. YOUR DAY TO DAY: - To develop and set revenue strategies for the hotel, ensure business plans are created and implemented, monitor results from sales goals and targets and drive revenues by selling the facilities the hotel has to offer to day to day client contact. Lead the wider sales team to achieve measurable business outcomes and ensure direction is taken from the GM / Delegate. Key Accountabilities: • In conjunction with the GM and Commercial Team create and implement a sales plan that drives measurable outcomes including ( but not Key Metrics Organisational Parameters • exclusively) the following metrics, Topline Revenues , GOP, TGOP, RGI, RevPar, ADR, M&E & F&B Revenues and average spends. • Set sales team goals in order to maximize profitability across the sales department. • Supports the General Manager to prepare the hotels annual budget and financial plans over 1/3/5 years • Produce monthly reports and forecasts in order to demonstrate current and potential market trends • Co-ordinate and Lead Sales and Marketing activates to increase revenue and market share • Engage with the IHG RFP program in order to maximize the hotel market share from the corporate segment. •

Your day to day: To develop and set revenue strategies for the hotel, ensure business plans are created and implemented, monitor results from sales goals and targets and drive revenues by selling the facilities the hotel has to offer to day to day client contact. Lead the wider sales team to achieve measurable business outcomes and ensure direction is taken from the GM / Delegate. Key Accountabilities: In conjunction with the GM and Commercial Team create and implement a sales plan that drives measurable outcomes including the following metrics (Topline Revenues, GOP, TGOP, RGI, RevPAR, ADR, M&E & F&B Revenues and average spends). Set sales team goals in order to maximize profitability across the sales department. Supports the General Manager to prepare the hotel's annual budget and financial plans over 1/3/5 years. Produce monthly reports and forecasts in order to demonstrate current and potential market trends. Co-ordinate and Lead Sales and Marketing activates to increase revenue and market share. Engage with the IHG RFP program in order to maximize the hotel market share from the corporate segment.