Category Manager - Furniture

Sales and Commercial Performance Formulate and implement strategies & procedures for better commercial performance Study online competition for Furniture on a daily / weekly / monthly basis Take corrective actions for our pricing, recommend items based on past learning and ongoing competition activities Plan promotion/event for E-commerce sales Forecast products & quantities for the sale and ensuring the inventory/stock availability Work closely to ensure that the range is representative rightly on E-Com/Website. Work closely with Buyers for E-commerce exclusive product and range (not for store) Analyse the MIS/Reports and highlight the key trends and way forward Suggest improvements based on benchmark practices Content & Online Promotion Ensure 95% listing of all livestock on the e-commerce portal at any given time Circulate weekly count of active items listed Vs active stocks in portfolio department wise (every Week) Ensure timely testing of links and implementation on the e-commerce portal Recommend ecommerce store promotions in consultation with the Buyers, Retail Ops & Marketing Ensure all required communications for the promotions is developed, designed within the timeline Recommend events specific to Brand, Product category and Season Forecast along with the Buyers & Retail Operations to the increase in footfall sales during the promotions Competition Mapping Conduct periodic market research to study the customer profile/preferences & buying patterns Conduct market research to study the effectiveness of the media campaign & with respect to the money spent, in coordination with digital marketing team Ensure being proactive on tracking various competition websites and take corrective actions Weekly reports on category (Top Seller, Ageing analysis, Ecom Exclusive Sharing, Etc.) Operation Reports (NPS, CC Complaints, Product Feedback) Review the sales budgets and make recommendations to the management as deemed necessary MIS Weekly reports on category (Top Seller, Ageing analysis, Ecom Exclusive Sharing, Etc.) Operation Reports (NPS, CC Complaints, Product Feedback) Budgeting & Planning Review the sales budgets and make recommendations to the management as deemed necessary

Formulate and implement strategies & procedures for better commercial performance; Study online competition for Furniture on a daily / weekly / monthly basis; Take corrective actions for pricing, recommend items based on past learning and ongoing competition activities; Plan promotion/event for E-commerce sales; Forecast products & quantities for the sale and ensuring the inventory/stock availability; Work closely to ensure that the range is representative rightly on E-Com/Website; Work closely with Buyers for E-commerce exclusive product and range (not for store); Analyse the MIS/Reports and highlight the key trends and way forward; Suggest improvements based on benchmark practices; Content & Online Promotion – Ensure 95% listing of all livestock on the e-commerce portal at any given time; Circulate weekly count of active items listed Vs active stocks in portfolio department wise (every Week); Ensure timely testing of links and implementation on the e-commerce portal; Recommend ecommerce store promotions in consultation with the Buyers, Retail Ops & Marketing; Ensure all required communications for the promotions is developed, designed within the timeline; Recommend events specific to Brand, Product category and Season; Forecast along with the Buyers & Retail Operations to the increase in footfall sales during the promotions; Competition Mapping – Conduct periodic market research to study the customer profile/preferences & buying patterns; Conduct market research to study the effectiveness of the media campaign & with respect to the money spent, in coordination with digital marketing team; Ensure being proactive on tracking various competition websites and take corrective actions; Weekly reports on category (Top Seller, Ageing analysis, Ecom Exclusive Sharing, Etc.); Operation Reports (NPS, CC Complaints, Product Feedback); Review the sales budgets and make recommendations to the management as deemed necessary; MIS Weekly reports on category (Top Seller, Ageing analysis, Ecom Exclusive Sharing, Etc.); Operation Reports (NPS, CC Complaints, Product Feedback); Budgeting & Planning – Review the sales budgets and make recommendations to the management as deemed necessary.