Portfolio Digital Executive

Novotel Bur Dubai We are looking for a creative and organised Portfolio Digital Executive to support digital marketing and e-commerce activities across our hotels. This entry-level opportunity suits someone who enjoys creating content and wants to understand the commercial side of hospitality. With guidance from the portfolio commercial team, you will support brand awareness, direct and third-party online performance, and the digital guest experience, following Accor’s commercial objectives and brand guidelines. Key Responsibilities Create and edit images, short videos, reels and stories that showcase hotel experiences, facilities and offers. Support social media calendars, scheduling and community engagement, ensuring content follows each hotel’s brand guidelines. Coordinate with hotel teams to gather content, plan shoots and keep promotional information accurate. Help maintain hotel content, imagery and offers on Accor websites and online travel agency platforms, identifying opportunities to improve visibility and booking conversion. Assist in implementing quarterly and annual e-commerce plans across direct and third-party channels. Support digital campaigns across social media, paid advertising, search engine optimisation and advertising, display advertising and metasearch, working with the portfolio team and appointed agencies. Assist with influencer partnerships and coordinate campaign requirements with external vendors. Support customer relationship management activities and targeted guest communications, including approved email campaigns and third-party tools where applicable. Contribute to campaigns promoting ALL – Accor Live Limitless, supporting awareness, engagement and direct bookings. Help monitor rate parity and pricing accuracy across online channels, flagging discrepancies to the Revenue and Distribution teams for follow-up. Track campaign and channel performance, preparing simple reports with observations and suggested improvements. Assist hotel teams with monitoring online reviews and social media feedback, following approved response and escalation guidelines. Work with Sales, Revenue Management, Reservations, PR, F&B and marketing teams to support seasonal campaigns and commercial priorities. Check that published content, booking links and offers display correctly and provide a smooth guest journey. Conduct basic competitor benchmarking and market research to support digital marketing activities. Stay informed about digital trends and emerging technologies, sharing relevant ideas to improve engagement and performance. Develop familiarity with Accor’s digital tools, brand standards and e-commerce practices through training and hands-on experience.

A qualification in Marketing, Communications, Hospitality Management or a related field is preferred. Relevant internship or work experience in digital marketing, e-commerce or social media is an advantage. Fresh graduates with a strong creative portfolio are welcome to apply. Practical image and video editing skills using tools such as Canva, CapCut or Adobe applications. Familiarity with social media platforms and a basic understanding of digital marketing tools and analytics. Exposure to content marketing, paid advertising or customer relationship management tools is an advantage. Good written and spoken English; additional languages are a plus. Strong communication and organisational skills, with the ability to build positive relationships and coordinate tasks across several hotels. A creative and analytical mindset, with attention to detail and an interest in understanding campaign results. A proactive approach, willingness to learn and openness to feedback, with the ability to work independently and as part of a team. Hospitality or retail experience is helpful but not essential.

Create and edit images, short videos, reels and stories that showcase hotel experiences, facilities and offers. Support social media calendars, scheduling and community engagement, ensuring content follows each hotel’s brand guidelines. Coordinate with hotel teams to gather content, plan shoots and keep promotional information accurate. Help maintain hotel content, imagery and offers on Accor websites and online travel agency platforms, identifying opportunities to improve visibility and booking conversion. Assist in implementing quarterly and annual e-commerce plans across direct and third-party channels. Support digital campaigns across social media, paid advertising, search engine optimisation and advertising, display advertising and metasearch, working with the portfolio team and appointed agencies. Assist with influencer partnerships and coordinate campaign requirements with external vendors. Support customer relationship management activities and targeted guest communications, including approved email campaigns and third-party tools where applicable. Contribute to campaigns promoting ALL – Accor Live Limitless, supporting awareness, engagement and direct bookings. Help monitor rate parity and pricing accuracy across online channels, flagging discrepancies to the Revenue and Distribution teams for follow-up. Track campaign and channel performance, preparing simple reports with observations and suggested improvements. Assist hotel teams with monitoring online reviews and social media feedback, following approved response and escalation guidelines. Work with Sales, Revenue Management, Reservations, PR, F&B and marketing teams to support seasonal campaigns and commercial priorities. Check that published content, booking links and offers display correctly and provide a smooth guest journey. Conduct basic competitor benchmarking and market research to support digital marketing activities. Stay informed about digital trends and emerging technologies, sharing relevant ideas to improve engagement and performance. Develop familiarity with Accor’s digital tools, brand standards and e-commerce practices through training and hands-on experience.