Manager Performance Marketing - UAE National

Synopsis Play a key role in advancing Etihad Airways' Performance Marketing capabilities by driving the strategy, delivery, and optimization of marketing technology, data, and digital acquisition solutions. Enable measurable growth through customer acquisition, conversion optimization, campaign automation, and performance analytics. Accountabilities Define and manage the Performance Marketing technology roadmap in partnership with Product Owners and Delivery Leads. Translate business objectives into product requirements, user stories, and scalable technology solutions. Drive market research, competitor benchmarking, and performance insights to identify growth opportunities. Champion MarTech and AdTech solutions that enhance acquisition, targeting, personalization, automation, and measurement. Lead the design and delivery of cross-functional performance marketing initiatives across paid and owned channels. Identify capability, data, and technology gaps, recommending solutions to improve marketing effectiveness and ROI. Optimize marketing processes and workflows to improve campaign execution, measurement, and reporting. Manage and prioritize product backlogs, ensuring alignment with business goals. Act as the voice of the customer and key business stakeholders throughout the product lifecycle. Define and track key metrics including ROAS, CPA, CAC, conversion rate, and attribution performance. Participate in Agile ceremonies and support ongoing product delivery and optimization.

Education & Experience University degree in Marketing, Business, Technology, or a related field. 3–5 years' experience in Performance Marketing, Growth Marketing, or Digital Acquisition. Strong understanding of paid media, web analytics, attribution, marketing automation, and customer data platforms. Aviation or travel industry experience preferred but not essential. Agile certification preferred but not essential.

Define and manage the Performance Marketing technology roadmap in partnership with Product Owners and Delivery Leads. Translate business objectives into product requirements, user stories, and scalable technology solutions. Drive market research, competitor benchmarking, and performance insights to identify growth opportunities. Champion MarTech and AdTech solutions that enhance acquisition, targeting, personalization, automation, and measurement. Lead the design and delivery of cross-functional performance marketing initiatives across paid and owned channels. Identify capability, data, and technology gaps, recommending solutions to improve marketing effectiveness and ROI. Optimize marketing processes and workflows to improve campaign execution, measurement, and reporting. Manage and prioritize product backlogs, ensuring alignment with business goals. Act as the voice of the customer and key business stakeholders throughout the product lifecycle. Define and track key metrics including ROAS, CPA, CAC, conversion rate, and attribution performance. Participate in Agile ceremonies and support ongoing product delivery and optimization.