Digital Marketing Manager

Job Title: Manager - Digital Marketing Job Location: Abu Dhabi Role Summary: The Digital Marketing Manager will be responsible for driving and optimizing digital marketing performance across paid channels, with a strong focus on performance marketing, data analytics, campaign optimization, customer acquisition and ROI. The role requires a hands-on understanding of digital advertising platforms and the ability to translate campaign and customer data into actionable insights. Candidates coming from a performance marketing or digital media agency environment would be particularly relevant. Key Responsibilities • Develop and execute performance marketing strategies across Google, Meta and other relevant paid digital channels. • Manage and optimize paid search, paid social, display, programmatic and retargeting campaigns. • Manage and optimise the end-to-end conversion funnel, identifying drop-offs across the customer journey and implementing data-led interventions to improve conversion, acquisition efficiency and overall funnel performance. • Monitor campaign performance across key metrics including ROAS, ROI, CPA, CPL, CPC, CTR, conversion rates and customer acquisition costs. • Analyze campaign, audience and conversion data to identify performance trends and optimization opportunities. • Manage campaign budgets and continuously optimize allocation based on channel and campaign performance. • Develop and maintain performance dashboards and reporting frameworks to provide visibility on marketing effectiveness and business impact. • Lead A/B testing and experimentation across audiences, creatives, landing pages and campaign strategies. • Maintain platform and campaign governance, ensuring account structures, naming conventions, tracking, audience management and campaign documentation follow agreed standards. • Support tracking and measurement implementation, including but not limited to Google Analytics, Google Tag Manager, conversion tracking and attribution. • Translate business objectives into measurable digital marketing KPIs and provide regular performance insights to management. • Manage external digital/performance marketing agencies and ensure campaigns are delivered against agreed KPIs and budgets. • Evaluate and test emerging performance channels, platforms and technologies to identify new opportunities for efficient customer acquisition. Experience & Qualifications • Bachelor’s degree in Marketing, Business, or a related field. • 8+ years of digital marketing experience, with significant experience in performance marketing and digital analytics. • Experience within a performance marketing, media or digital agency is preferred. • Experience with Google Tag Manager, pixels, events and campaign tracking frameworks. • Good understanding of attribution, conversion tracking and marketing funnels. • Google Ads, Google Analytics and/or Meta certifications preferred. About PureHealth: PureHealth is the UAE’s largest integrated healthcare platform, committed to revolutionizing the nation’s healthcare ecosystem and advancing the future of health through innovation, technology, and world-class care delivery Why Join Us? At PureHealth, you’ll be part of a transformational journey to redefine healthcare through technology and human-centered innovation. We empower our teams to create impact, challenge boundaries, and lead change. Working with us means contributing to a purpose driven mission—advancing the future of health—while growing your career in one of the UAE’s most dynamic, fast-evolving organizations. Show more Show less

Bachelor’s degree in Marketing, Business, or a related field. 8+ years of digital marketing experience, with significant experience in performance marketing and digital analytics. Experience with Google Tag Manager, pixels, events and campaign tracking frameworks. Good understanding of attribution, conversion tracking and marketing funnels. Google Ads, Google Analytics and/or Meta certifications preferred.

Develop and execute performance marketing strategies across Google, Meta and other relevant paid digital channels. Manage and optimize paid search, paid social, display, programmatic and retargeting campaigns. Manage and optimise the end-to-end conversion funnel, identifying drop-offs across the customer journey and implementing data-led interventions to improve conversion, acquisition efficiency and overall funnel performance. Monitor campaign performance across metrics such as ROAS, ROI, CPA, CPL, CPC, CTR, conversion rates and CAC. Analyze campaign, audience and conversion data to identify performance trends and optimization opportunities. Manage campaign budgets and optimize allocation based on channel and campaign performance. Develop and maintain performance dashboards and reporting frameworks. Lead A/B testing and experimentation across audiences, creatives, landing pages and campaign strategies. Maintain platform and campaign governance (account structures, naming conventions, tracking, audience management and documentation). Support tracking and measurement implementation (Google Analytics, Google Tag Manager, conversion tracking and attribution). Translate business objectives into measurable digital marketing KPIs and provide regular performance insights to management. Manage external digital/performance marketing agencies and ensure campaigns meet KPIs and budgets. Evaluate and test emerging performance channels, platforms and technologies to identify new opportunities for efficient customer acquisition.