Director - Fintech Strategy & Market Enablement

About Us Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you. Job Description The Director, CEMEA VCS Fintech Strategy, Sales & Market Enablement will shape and execute the regional fintech growth agenda for Visa Commercial Solutions across CEMEA. This role will serve as the strategic anchor for fintech-led market development, connecting ecosystem intelligence, client needs, product capabilities, and sales priorities into a clear set of commercial opportunities for VCS. The role will define and execute regional fintech strategy, identify priority regional and global fintechs, map key-market opportunities, and translate those opportunities into scalable commercial use cases. Operating as an influential individual leader, this Director will work across Sales, including Large & Mid-Market and SMB, Product, regional and market teams, including Africa and other growth markets, and commercialization functions to accelerate fintech-related revenue opportunities. The role will balance strategic thought leadership with disciplined execution: shaping market narratives, identifying and qualifying fintech opportunities, enabling sales teams with playbooks and partner propositions, and driving priority opportunities from early qualification through onboarding, launch, and early scale. The successful candidate will combine deep fintech and commercial payments expertise with strong executive presence, commercial judgment, cross-functional influence, and the ability to convert ambiguity into structured, revenue-generating market action. The role will be accountable for building a more systematic fintech growth engine for CEMEA VCS: one that strengthens market intelligence, improves sales readiness, advances priority partnerships, and creates measurable pipeline, adoption, and revenue outcomes. Key Responsibilities: - Define and lead the CEMEA VCS fintech strategy: Develop a clear regional fintech strategy across priority CEMEA markets, including target segments, opportunity sizing, strategic use cases, success metrics, and execution roadmap. - Shape the fintech market-development agenda: Build and maintain a strategic view of the fintech landscape across priority markets, identifying high-potential players, emerging business models, relevant use cases, and where VCS should focus first. - Support development of a strong fintech opportunity pipeline: Work closely with VCS Specialist Sales teams to regional and global fintech opportunities in CEMEA Region relevant to commercial payments, B2B flows, embedded finance, expense management, procurement, AP/AR, fleet, healthcare payouts, working capital, and related use cases. - Drive ecosystem engagement and strategic partnerships: Build relationships across accelerators, incubators, venture networks, innovation hubs, banks, technology partners, and market influencers to identify opportunities early and keep VCS connected to the fintech ecosystem. - Translate fintech propositions into VCS commercial use cases: Evaluate fintech opportunities through a practical commercial lens, identifying where VCS can create value for clients, partners, markets, and revenue growth. . Position VCS solutions effectively within fintech ecosystems by aligning product strengths to partner needs, enabling clear value propositions, solution fit, and scalable commercial models across priority segments. - Shape GTM and commercialization plans for priority fintech opportunities: Define value propositions, positioning, use-case narratives, pricing inputs, launch plans, and distribution approaches grounded in client needs, market insights, product readiness, and fintech partner relevance. - Enable Sales, market teams, and internal capability building: Equip regional and in-market Sales teams, including LMM and SMB coverage teams, with target-account views, partner narratives, use-case hypotheses, sales plays, training, GTM assets, playbooks, and feedback loops needed to open, progress, and scale fintech conversations. - Orchestrate cross-functional execution across the matrix: Coordinate Product, Sales, Marketing, Client Services, Technology, Operations, Risk, Legal, Compliance, Pricing, Finance, regional teams, and market teams to manage dependencies, resolve risks, and advance priority fintech opportunities through pilot, limited release, launch, and early scale. - Create a structured feedback loop from market to product and strategy: Bring client, partner, market, competitiv